Josie Harrison Email & Phone Number

Manchester, Gb

Salford, England, United Kingdom

Responsible for 'always on' marketing strategy targeting 7-12s across YouTube, in-game ads and social media platforms to grow viewership for CBBC titles within iPlayer & on channel.Shape and execute Children's influencer strategy within paid media across 7-12 priority titles. Lead on CBBC rebrand, pushing creativity to ensure aesthetic is relevant and appealing to our younger audience. Lead marketing campaign to launch Children in Need's new brand positioning, ensuring… Show more Responsible for 'always on' marketing strategy targeting 7-12s across YouTube, in-game ads and social media platforms to grow viewership for CBBC titles within iPlayer & on channel.Shape and execute Children's influencer strategy within paid media across 7-12 priority titles. Lead on CBBC rebrand, pushing creativity to ensure aesthetic is relevant and appealing to our younger audience. Lead marketing campaign to launch Children in Need's new brand positioning, ensuring audiences understand the role of CiN, ultimately encouraging fundraising and donations. Work collaboratively with commissioning and production companies to identify promotional opportunities to best support titles. Show less

Salford, England, United Kingdom

Responsible for 'always on' marketing strategy targeting 7-12s across YouTube, in-game ads and social media platforms to grow viewership for CBBC titles within iPlayer & on channel.Shape and execute Children's influencer strategy within paid media across 7-12 priority titles. Lead on CBBC rebrand, pushing creativity to ensure aesthetic is relevant and appealing to our younger audience. Lead marketing campaign to launch Children in Need's new brand positioning, ensuring… Show more Responsible for 'always on' marketing strategy targeting 7-12s across YouTube, in-game ads and social media platforms to grow viewership for CBBC titles within iPlayer & on channel.Shape and execute Children's influencer strategy within paid media across 7-12 priority titles. Lead on CBBC rebrand, pushing creativity to ensure aesthetic is relevant and appealing to our younger audience. Lead marketing campaign to launch Children in Need's new brand positioning, ensuring audiences understand the role of CiN, ultimately encouraging fundraising and donations. Work collaboratively with commissioning and production companies to identify promotional opportunities to best support titles. Show less

Marketing lead on multimedia campaigns, from navigation to high priority perception driving campaigns, incl. RPDRUK and The Tourist with deliverables covering TV, pre roll & radio, OOH billboards, and paid digital & social assets.Produced campaign briefs which reflect the strategic objectives of the marketing department, aligning to our target audiences and critically evaluate creative responses to ensure they ladder up to our marketing goals.Collaborated with the audience… Show more Marketing lead on multimedia campaigns, from navigation to high priority perception driving campaigns, incl. RPDRUK and The Tourist with deliverables covering TV, pre roll & radio, OOH billboards, and paid digital & social assets.Produced campaign briefs which reflect the strategic objectives of the marketing department, aligning to our target audiences and critically evaluate creative responses to ensure they ladder up to our marketing goals.Collaborated with the audience research teams to identify insights that inform campaign strategy and creative judgement. Primary contact between BBC Two marketing and factual commissioning, working closely with execs on titles including Hospital, In The Face of Terror and New Labour.Stakeholder management both internally and externally, encouraging collaborative relationships across commissioning, production, BBCC, media planning, scheduling, comms and social teams.Managed the planning process for content support on BBC Two during the Christmas period, themed content into bundles, organised bespoke talent continuity idents, liaised with nations teams to ensure assets adhered to specific guidelines and coordinated trail branding to ensure maximum support for titles within channel's busiest period.Contributing member of strategic project group researching and providing recommendations on how the BBC should target and serve teen audiences. Show less

London, United Kingdom

Strategically led on priority campaigns which targeted younger audiences, focusing on iPlayer views. Campaigns included Glow Up, Heartbreak Holiday, Hot Property, Angels of the North and Jesy Nelson: Odd One Out. Assisted in developing BBC Three brand strategies whilst continually seeking to improve processes.Established and maintained strong working relationships with the internal channel and commissioning teams as well as creative teams including media planning, BBC creative… Show more Strategically led on priority campaigns which targeted younger audiences, focusing on iPlayer views. Campaigns included Glow Up, Heartbreak Holiday, Hot Property, Angels of the North and Jesy Nelson: Odd One Out. Assisted in developing BBC Three brand strategies whilst continually seeking to improve processes.Established and maintained strong working relationships with the internal channel and commissioning teams as well as creative teams including media planning, BBC creative, comms, social.Created campaign briefs to deliver strategic business objectives with insightful data to justify objectives.Ensured all marketing activity is correctly complied, reflects BBC Brand guidelines and is in line with BBC Editorial Guidelines. Show less

London, United Kingdom

Led the re brand and re launch of BBC Young Reporter journalism and media project.Assisted in developing and working on brand strategies including the Owned Digital Strategy and Paid Social Strategy whilst continually seeking to improve processes.Produced campaign briefs to deliver strategic business objectives with insightful data to justify objectives.Established and maintained strong working relationships with internal creative teams including Media Planning, BBC… Show more Led the re brand and re launch of BBC Young Reporter journalism and media project.Assisted in developing and working on brand strategies including the Owned Digital Strategy and Paid Social Strategy whilst continually seeking to improve processes.Produced campaign briefs to deliver strategic business objectives with insightful data to justify objectives.Established and maintained strong working relationships with internal creative teams including Media Planning, BBC Creative, News Editorial, ITACU & Havas to ensure campaigns are approved and supplied on time.Ensured all marketing activity is correctly complied, reflects BBC Brand guidelines and is in line with BBC Editorial Guidelines. Show less

London, United Kingdom

Supported the execution of the Home category marketing plan to deliver a seamless omni-channel customer experience, aligned to brand values and commercial priorities.Primary contact between Marketing and Buyers, building effective relationships with key brands and suppliers.Collaborated with internal channel specialists, in house design teams and built strong relationships with external agencies.Produced marketing campaign briefs, rooted in customer insight, to ensure… Show more Supported the execution of the Home category marketing plan to deliver a seamless omni-channel customer experience, aligned to brand values and commercial priorities.Primary contact between Marketing and Buyers, building effective relationships with key brands and suppliers.Collaborated with internal channel specialists, in house design teams and built strong relationships with external agencies.Produced marketing campaign briefs, rooted in customer insight, to ensure effective marketing campaigns.Supported the analysis and evaluation of marketing activities to ensure key stakeholders understand the marketing performance and built learnings into future plans.Proactively worked to broaden knowledge across digital functions. Show less

Assisted John Lewis homeware buying team with procurement related tasks such as managing purchase orders, monitoring inventory, managing supplier relationships and selection of product.

London, United Kingdom

Assisted Womenswear buying team with procurement related tasks such as managing purchase orders, monitoring inventory, managing supplier relationships and assisting selection of product.

London, United Kingdom

Buyers Admin Assistant, Textiles and Home Accessories.

London, United Kingdom

Press and Marketing Assistant, River Island Head Office.

London, United Kingdom

Buyers Admin Assistant, Books, Stationery, Media and Cards.

Mini Mba, Marketing, A

MBA level, CPD accredited qualification focused on strategy, positioning & distribution.

Bachelor’S Degree, Bsc (Hons) Degree In Fashion Buying And Merchandising, 1St Class

Final year modules: Supply Chain Management: exploring the challenges of apparel SCM including demand forecasting, inventory management.

Education record