Josie Sutcliffe Email & Phone Number

Canada

Orchard Park, New York, Us

London, England, Gb

As CMO for this global provider of disruptive fintech, I refined the GTM strategy, bringingalignment on the brand narrative, messaging/positioning, product strategy androadmap, and increasing the sales pipeline between 200-500% in the first 6 months. Highlights include:• Refined the GTM strategy across North America, Europe, and the UK, bringing a greater focus to the company• Drove changes in product packaging, positioning, and roadmap, enabling greater internal efficiency and aligning product to a SaaS platform GTM strategy• Led Product Marketing in the creation of messaging, positioning, and value prop creation, including Sales Enablement and content• Led Analyst Relations, resulting in meaningful coverage within the first year by Gartner, Forester, and other firms• Achieved 500% growth in North American sales pipeline and 200% growth in European pipeline in first 6 months• Reset and redesigned the Marketing organization, introducing and up-leveling functions including ABM, Growth Marketing, Product• Marketing, Content Marketing, and SEO/Website• Ramped Customer Marketing, including org’s first Customer Forum and generating a library of advocacy assets (videos and case studies)• In first 3 months, rolled out new brand narrative, achieving alignment across the business and a differentiated market message• More than doubled organic website traffic in first 6 months• Performed in depth Market Sizing across Banking and Insurance markets• Implemented marketing and sales operations processes, attribution models, and reporting, increasing efficiency and transparency

Greenville, Texas, Us

As Chief Marketing & Growth Officer, I shaped GTM strategies and built the marketing engine – creating and growing a new segment in the US Higher Ed market. In my first FY, company achieved 224% ARR growth. Highlights included:* Grew the sales pipeline by more than 5x in first 6 months, achieving 118% to 190% in segment targets * Introduced ABM, reaching 64% and engaging 52% of target accounts, influencing 70% of US enterprise pipeline * Supported fundraising efforts, with successful Series B investment round closed * Built the marketing engine, introducing content marketing, product marketing, sales dev, digital marketing – and a predictable pipeline * Established OKRs and marketing metrics/analytics to drive success * Defined and created messaging for solutions, platform, and products * Implemented digital marketing, doubling organic searches and quadrupling organic keywords in first 6 months

London, England, Gb

As Global Head of Marketing, I led Oleeo's worldwide marketing organization and launched the concept of Recruiting Enablement, leveraging data and automation to make recruiting more efficient, effective, and equitable. During my time at Oleeo, the company saw a more than three-fold increase in its recurring revenue growth rate. Some of my accomplishments included:• Led creation of data-driven, tech-enabled marketing team, implementing ABM and inbound demand gen marketing, multiplying leads 10x in first 9 months in US and UK markets• Developed product marketing foundations (messaging, positioning, ICPs and personas, and content across the buyers’ journey)• Unified siloed marketing and sales teams, gaining alignment on the revenue funnel, tools and tech, GTM, and global market strategy• Transformed Sales Dev from cold-calling tele-sales function to high productivity, ABM-aligned team (4x email productivity)• Drove the repackaging and renaming of company’s SaaS products to• Gained quick traction with analysts and influencers on new category, products, and differentiators, winning key coverage and mentions

Vancouver, British Columbia, Ca

The 40th employee at this people analytics leader, reporting to the Chief Strategy Officer, I built the marketing function, established the brand, developed successful GTM strategies, and achieved aggressive demand gen goals – driving $125M in subscription sales in 5 years. Today Visier has 450 employees, and its solutions are used in >50 countries, providing insights into millions of employees.Some of my achievements include:- Designing demand gen strategies that generated pipeline resulting in $125M in subscription sales, significant ARR growth, and a CAGR of 120% over 5 years- Launching 4 enterprise SaaS solutions to market, which helped to grow average deal size 3.8x, with multiple products sold to 80% of customers- Motivating, mentoring, and growing an engaged team of marketers from 2 to 25 over 5 years- Creating industry-leading thought leadership and market education blog and print publication (Clarity Magazine), achieving thousands of subscribers- Leading PR/AR/IR strategies that achieved significant top tier coverage (e.g. 150+ articles in 2018, including HBR, NYT, Forbes, CNBC, Inc, Fast Company, Entrepreneur)- Establishing the company's brand platform, growing brand awareness in target market from 0 to near 100% in a short timeframe

Vancouver, British Columbia, Ca

Reporting to the CSO, I was responsible for product marketing, GTM strategy, brand, communications, and demand generation, for the company's cloud-based SaaS analytic solutions.

Vancouver, British Columbia, Ca

Reporting to the CEO from 2011 to 2013, and the COO from 2008 to 2011, I was responsible for all aspects of marketing at this Aerospace & Defence 3D tech company (since acquired).

Vancouver, British Columbia, Ca

Reporting to COO, responsible for all aspects of marketing including product management, product marketing, and marketing communications. Business Development activities include strategic alliances, technology partnerships, channel development, and proposal response.

Vancouver, British Columbia, Ca

Reporting to the VP, Marketing and Sales, responsible for strategic analysis and product vision, three-year product roadmap, and developing technology and solutions partnerships.

Vancouver, British Columbia, Ca

Reporting to the General Manager, and later VP, Marketing and Sales, responsible for strategic analysis and high-level product planning and for the execution and management of product marketing programs, including market and competitive analysis, product vision, strategy, positioning, messaging, and pricing.

Vancouver, British Columbia, Ca

Reporting to the VP, Marketing, responsible for all aspects of the Pragmatic Marketing product management framework, from research to product planning and requirements to Go-to-Market plans and sales support.

Co-founded the Vancouver Product Management Association, growing its membership base to over 300 product management professionals within the first year. In 2002 the Vancouver Product Management Association merged with the British Columbia Technology Industry Association in 2007.As President, I oversaw the Association’s Board of Directors and planned bi-weekly networking and educational events.

Reporting to VP, Marketing, responsible for implementing product management at the otherwise Engineering-oriented company.

Us

Reporting to VP, Engineering, responsible for defining and implementing the product strategy for Web-based e-commerce enabled learning management software. Determined requirements, managed product, and provided sales support and training.

Reporting to Director, International Sales Engineering, responsible for the management of several software products, market and strategic growth planning, and the identification of new revenue-generating opportunities.

Executive Mba

Ba (Honours), History Honours