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Over the past twenty years I've had the privilege of leading marketing for some truly innovative technology companies, helping them to refine and focus their go-to-market strategies, grow their brands, create new categories, and ramp their demand generation engines. As a part of executive committees, I have designed and built marketing teams, strategies, and programs that have driven exponential pipeline growth. I love cultivating markets for transformative solutions, enabling sales organizations with messaging and content that drive deal velocity and win rates, and delivering new levels of value to customers and partners. A believer in life-long learning, I am currently pursuing my Global Executive MBA at the University of Cambridge.A few highlights:🔸 Visier - I built this unicorn’s marketing function from the ground up, established its brand, developed successful GTM strategies, and achieved aggressive growth goals – achieving $125M in subscription sales over a period of 5 years. [HR Tech / Analytics]🔸 FintechOS - The company’s Chief Marketing Officer, I drove 500% growth in the North American sales pipeline and 200% growth in the European pipeline in the first 6 months. [Fintech / Financial Services]🔸 BibliU - As Chief Marketing & Growth Officer, I shaped GTM strategies, built the marketing engine, and helped the company close a successful Series B funding round. In my first FY, the company achieved 224% ARR growth. [EdTech]🔸 Oleeo - During my first year as Global Head of Marketing, the company saw a three-fold increase in its recurring revenue growth rates. [Recruitment / HR Tech]I'm committed to driving meaningful change at the companies I join. The highlights of my career include research I led on gender equity, and championing the creation of an analytics solution empowering executives to advance strategic DEI initiatives. I believe empathy, kindness, and inclusion are key to great leadership – as are critical thinking, clear objective setting, and being data-driven. Together these attributes help to create collaborative, results-oriented, high performance teams. 🌐 Industry Experience 🌐- HR Technology- Fintech / Financial Technology- Learning Technology- Recruitment Technology- Analytics- Ed Tech - Training Technology
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Gtm AdvisorIndependentCanada
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Vice President MarketingMongoose Jul 2024 - PresentOrchard Park, New York, Us -
Chief Marketing Officer / CmoFintechos Jul 2022 - Apr 2024London, England, GbAs CMO for this global provider of disruptive fintech, I refined the GTM strategy, bringingalignment on the brand narrative, messaging/positioning, product strategy androadmap, and increasing the sales pipeline between 200-500% in the first 6 months. Highlights include:• Refined the GTM strategy across North America, Europe, and the UK, bringing a greater focus to the company• Drove changes in product packaging, positioning, and roadmap, enabling greater internal efficiency and aligning product to a SaaS platform GTM strategy• Led Product Marketing in the creation of messaging, positioning, and value prop creation, including Sales Enablement and content• Led Analyst Relations, resulting in meaningful coverage within the first year by Gartner, Forester, and other firms• Achieved 500% growth in North American sales pipeline and 200% growth in European pipeline in first 6 months• Reset and redesigned the Marketing organization, introducing and up-leveling functions including ABM, Growth Marketing, Product• Marketing, Content Marketing, and SEO/Website• Ramped Customer Marketing, including org’s first Customer Forum and generating a library of advocacy assets (videos and case studies)• In first 3 months, rolled out new brand narrative, achieving alignment across the business and a differentiated market message• More than doubled organic website traffic in first 6 months• Performed in depth Market Sizing across Banking and Insurance markets• Implemented marketing and sales operations processes, attribution models, and reporting, increasing efficiency and transparency -
Chief Marketing & Growth OfficerBibliu Jan 2021 - May 2022Greenville, Texas, UsAs Chief Marketing & Growth Officer, I shaped GTM strategies and built the marketing engine – creating and growing a new segment in the US Higher Ed market. In my first FY, company achieved 224% ARR growth. Highlights included:* Grew the sales pipeline by more than 5x in first 6 months, achieving 118% to 190% in segment targets * Introduced ABM, reaching 64% and engaging 52% of target accounts, influencing 70% of US enterprise pipeline * Supported fundraising efforts, with successful Series B investment round closed * Built the marketing engine, introducing content marketing, product marketing, sales dev, digital marketing – and a predictable pipeline * Established OKRs and marketing metrics/analytics to drive success * Defined and created messaging for solutions, platform, and products * Implemented digital marketing, doubling organic searches and quadrupling organic keywords in first 6 months -
Vp And Global Head Of MarketingOleeo Sep 2019 - Dec 2020London, England, GbAs Global Head of Marketing, I led Oleeo's worldwide marketing organization and launched the concept of Recruiting Enablement, leveraging data and automation to make recruiting more efficient, effective, and equitable. During my time at Oleeo, the company saw a more than three-fold increase in its recurring revenue growth rate. Some of my accomplishments included:• Led creation of data-driven, tech-enabled marketing team, implementing ABM and inbound demand gen marketing, multiplying leads 10x in first 9 months in US and UK markets• Developed product marketing foundations (messaging, positioning, ICPs and personas, and content across the buyers’ journey)• Unified siloed marketing and sales teams, gaining alignment on the revenue funnel, tools and tech, GTM, and global market strategy• Transformed Sales Dev from cold-calling tele-sales function to high productivity, ABM-aligned team (4x email productivity)• Drove the repackaging and renaming of company’s SaaS products to• Gained quick traction with analysts and influencers on new category, products, and differentiators, winning key coverage and mentions -
Vp Of MarketingVisier Inc. May 2015 - Jun 2019Vancouver, British Columbia, CaThe 40th employee at this people analytics leader, reporting to the Chief Strategy Officer, I built the marketing function, established the brand, developed successful GTM strategies, and achieved aggressive demand gen goals – driving $125M in subscription sales in 5 years. Today Visier has 450 employees, and its solutions are used in >50 countries, providing insights into millions of employees.Some of my achievements include:- Designing demand gen strategies that generated pipeline resulting in $125M in subscription sales, significant ARR growth, and a CAGR of 120% over 5 years- Launching 4 enterprise SaaS solutions to market, which helped to grow average deal size 3.8x, with multiple products sold to 80% of customers- Motivating, mentoring, and growing an engaged team of marketers from 2 to 25 over 5 years- Creating industry-leading thought leadership and market education blog and print publication (Clarity Magazine), achieving thousands of subscribers- Leading PR/AR/IR strategies that achieved significant top tier coverage (e.g. 150+ articles in 2018, including HBR, NYT, Forbes, CNBC, Inc, Fast Company, Entrepreneur)- Establishing the company's brand platform, growing brand awareness in target market from 0 to near 100% in a short timeframe -
Director, Marketing / Product MarketingVisier Inc. Sep 2013 - Apr 2015Vancouver, British Columbia, CaReporting to the CSO, I was responsible for product marketing, GTM strategy, brand, communications, and demand generation, for the company's cloud-based SaaS analytic solutions.
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Vp Of MarketingNgrain Jun 2011 - May 2013Vancouver, British Columbia, CaReporting to the CEO from 2011 to 2013, and the COO from 2008 to 2011, I was responsible for all aspects of marketing at this Aerospace & Defence 3D tech company (since acquired). -
Senior Director, Marketing, Product Management, & Business DevelopmentNgrain Feb 2008 - Jun 2011Vancouver, British Columbia, CaReporting to COO, responsible for all aspects of marketing including product management, product marketing, and marketing communications. Business Development activities include strategic alliances, technology partnerships, channel development, and proposal response.
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Director, Strategic Business DevelopmentNgrain Jul 2006 - Jan 2008Vancouver, British Columbia, CaReporting to the VP, Marketing and Sales, responsible for strategic analysis and product vision, three-year product roadmap, and developing technology and solutions partnerships.
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Director, Product ManagementNgrain Nov 2004 - Jul 2006Vancouver, British Columbia, CaReporting to the General Manager, and later VP, Marketing and Sales, responsible for strategic analysis and high-level product planning and for the execution and management of product marketing programs, including market and competitive analysis, product vision, strategy, positioning, messaging, and pricing.
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Product Manager / Product Line ManagerNgrain Feb 2002 - Oct 2004Vancouver, British Columbia, CaReporting to the VP, Marketing, responsible for all aspects of the Pragmatic Marketing product management framework, from research to product planning and requirements to Go-to-Market plans and sales support.
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PresidentVancouver Product Management Association Oct 2002 - May 2007Co-founded the Vancouver Product Management Association, growing its membership base to over 300 product management professionals within the first year. In 2002 the Vancouver Product Management Association merged with the British Columbia Technology Industry Association in 2007.As President, I oversaw the Association’s Board of Directors and planned bi-weekly networking and educational events.
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Product ManagerExcape Business Transactions Nov 2001 - Feb 2002Reporting to VP, Marketing, responsible for implementing product management at the otherwise Engineering-oriented company.
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Product ManagerThinq Learning Solutions Oct 1999 - Oct 2001UsReporting to VP, Engineering, responsible for defining and implementing the product strategy for Web-based e-commerce enabled learning management software. Determined requirements, managed product, and provided sales support and training. -
Project SpecialistGlenayre Electronics Jul 1996 - Sep 1999Reporting to Director, International Sales Engineering, responsible for the management of several software products, market and strategic growth planning, and the identification of new revenue-generating opportunities.
Josie Sutcliffe Skills
Josie Sutcliffe Education Details
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University Of CambridgeExecutive Mba -
The University Of British ColumbiaHistory Honours
Frequently Asked Questions about Josie Sutcliffe
What company does Josie Sutcliffe work for?
Josie Sutcliffe works for Independent
What is Josie Sutcliffe's role at the current company?
Josie Sutcliffe's current role is GTM Advisor.
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What is Josie Sutcliffe's direct phone number?
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What schools did Josie Sutcliffe attend?
Josie Sutcliffe attended University Of Cambridge, The University Of British Columbia.
What skills is Josie Sutcliffe known for?
Josie Sutcliffe has skills like Product Management, Product Marketing, Marketing Strategy, Business Development, Leadership, Go To Market Strategy, Strategy, Marketing, Marketing Communications, Start Ups, Management, Competitive Analysis.
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