• Lead all sales of LinkedIn Marketing Solutions to Government delivering substantial year on year growth in my business. • Established and extended long-term partnerships with key clients.• Developed and maintain strong relationships with clients, planners and buyers across Uk and Irish Government, Scottish, Welsh, and Northern Irish administrations and the GLA.• Delivering extensive training for the Government Communications Service and across the wider public sector.

• Led all paid-for marketing and insight activity within BIS - responsible for a team of sixteen marketers delivering paid for communications (and associated partnership activity) to support Departmental and cross Government strategic plans, across business support, Apprenticeships, shared parental leave, student finance, flexible working and national minimum wage. Grew marketing activity from a spend of circa £2 million to over £20 million in this time.• Responsible for the strategic development and delivery of the Business is GREAT Britain campaign. The campaign joins up all Government communications to small and medium sized business and has involved close working with BIS Ministers, senior officials as well as strong management of a number of agencies including creative, communications planning, media, PR and research agencies, and contractors. The campaign met all its KPIs and has proven ROI of 8.6:1. It secured an additional £1.3million of partnership support and has been publically recognised by Ministers and the PM• Responsible for the strategic development and delivery of the Apprenticeships ‘Get In. Go Far’ campaign. This activity was delivered in just over four months including TV, out of home, press and digital advertising. The campaign has been effective at challenging beliefs around Apprenticeships and repositioning them as a high quality alternative to university and a viable route to a degree. To date it has shown a return on Investment of £9.50 per £ spent. • Responsible for all insight and strategy planning research commissioned through the communications team and wider Department. • Advised and challenged partner organisations to ensure their marketing plans are sufficiently rigorous and offer good value for money, are based on solid evidence, and provide a good fit with the wider BIS and Government communications plans.

• Led a team of sixteen, which amongst other things, delivers below the line support for campaigns such as Student Finance, Business Support, Growth and Industrial Policy. This includes engaging stakeholders directly, providing support to enable others to do so, and writing and implementing communications plans to communicate at no cost through stakeholder channels with end audiences.• Responsible for corporate communications including weekly e-communications (BIS Bulletin) and networking events such as Ministerial Receptions and stakeholder seminars.• Account managed the Department’s marketing and communications to business including financial support and enterprise funding. Oversee communications activity to ensure it achieves its aims and objectives (against relevant and challenging metrics) and runs on time and to budget.• Provided communications advice to senior colleagues, Ministers and No10 for activity including ‘set piece’/strategic announcements such as Budget and Autumn Statement. Act as central communications support on emerging and critical issues.• Managed the Ministerial Visits team, which deliver visible, high profile visits activity to illustrate key policies and announcements and engage stakeholders regionally.• Responsible for building the capability of staff at all levels to engage external stakeholders effectively.• Worked as part of the Communications senior management team, and with the Change team to develop senior leaders as ambassadors for BIS and Government’s work to drive growth.

• Responsible for Apprenticeships and Train to Gain communications activity ensuring the strategy and activities were fit for purpose and acceptable to Ministers (both at DIUS and DCSF). This involved working across the whole mix including strategy, research, advertising creative, and PR.• Worked as part of the Strategic Communications leadership team to provide communications support to wider colleagues and Ministers.• Managed a team of three, which delivered consultations, events, and stakeholder engagement support and tools.• Developed and implemented the corporate stakeholder strategy with particular focus on building and maintaining effective working relationships with partners and stakeholders. • Overall budget responsibility of £800,000 (for stakeholder engagement).

• Led on strategic planning and delivery of all external (public and stakeholder) facing communications such as PR and events including developing a £340,000 campaign on community sentencing.• Worked with Ministers, Private Offices, Special Advisers and other colleagues to co-ordinate stakeholder engagement and communications including around major announcements such as Machinery of Government changes and the Carter Report into prison capacity.

• Established Stakeholder Engagement Team, responsible for corporate communications to stakeholders and developing better stakeholder relations.• Developed and implemented Home Office’s overarching strategic approach to stakeholder engagement including managing corporate tracking research, developed management tools such as the corporate stakeholder database, designed and ran stakeholder engagement skills training.• Acted as visits secretary for the Home Secretary, ensuring he had a co-ordinated programme of strategic visits • Provided crisis communications support and handling advice to the Overseas Crimes Task Force (following the discovery of unrecorded foreign convictions).

• Responsible for marketing and communications including the name and brand identity for the new charity, launch and all media, stakeholder and public facing communications. Ensured consistency of branding and messaging throughout organisations work both in traditional communications activity and through delivery of programmes and youth engagement activity.• Worked with corporate partners and others to maximise existing pledged support and secure additional pro-bono support for the charity, including producing a short movie with Sky TV and obtaining pro-bono PR support.

• Managed communications support for the Communities Group consisting of Active Communities (working across volunteering and charitable giving) and Race, Faith and Community Cohesion Directorates and Civil Renewal Unit.• Initiated, championed, pitched and delivered a successful test consumer focused publicity campaign to increase community participation.• Used desk research and specially commissioned qualitative group work to develop a segmentation and build insight into young British Asian men.

Teaching English language to adults and children in school and company class settings.

• Managed the award winning The White Stuff milk campaign across the whole marketing mix (advertising creative and media, research, new media and PR). The campaign added an additional 106 million litres to the liquid milk market and achieved endline recognition in excess of eighty percent.• Negotiated pro bono support from major multiples, and ensured farmers, dairies and milk tankers all promoted the campaign.• Planned strategic development of the £9million campaign through collection and analysis of quantitative and qualitative research and participation in brainstorming groups.• ‘Sold’ the principal of generic milk marketing and The White Stuff campaign itself to a wide range of stakeholders including major retailers, dairies, farmers and industry organisations.• Organised trade and consumer events to reinforce the brand values of milk drinking (through have-a-go sampling events and sports sponsorship) and the merits of the Dairy Council (specifically at trade shows).• Managed small teams of event staff made up of both volunteers and internal staff. Line managed a Marketing Executive.