As a founding member and the Executive Vice President of FYI, Joslyn leads the company's efforts in providing effective influencer marketing solutions to its clients and partners. In her role, Joslyn oversees the sales team, strategic partnerships, and business development efforts at FYI. She works closely with the company's technology and expert services to create and execute custom-tailored creator and influencer strategies for strategic partners and brands that deliver authentic branded content while achieving the desired key performance indicators (KPIs).Joslyn's 20 years experience in Digital Marketing and 11 years of experience and extensive knowledge in the field of influencer/Creator Marketing allow her to provide valuable insights to the company's clients.

Responsible for creating, packaging, and selling custom advertising solutions and strategic advertising programs across platforms for a dedicated list of fortune 500 clients.

•Responsible for revenue across Targeting and Network products for Los Angeles, Las Vegas and Arizona clients •Audience targeting and Network Specialist for the West Coast sales team which includes clients across various verticals including Entertainment, Travel, Retail, CPG and QSR•Participated in several product insight teams to develop and launch new products •Expert in technical product knowledge and consultative online sales for audience targetd products across Microsoft owned and operated sites and the Microsoft Media Network product suite. •Product offerings included: Consumer Packaged Goods Online Effect, Purchase Based Targeting, Custom Experian Targeting, Custom Database Targeting, Microsoft Behavioral targeting, Intent Behavioral Targeting, Mosaic Targeting, Demographic, Geographic Targeting, Remessaging, Search Remessaging, CPM/CPA/CPC performance program•Experience in selling and customizing these products for all verticals•Trained and mentored two newly hired Specialist Sales Executives in FY10, both who exceeded quota•Presenter/ Educater for for product road shows •Ongoing collaboration with Account Executive, Account Manager, Entertainment Vertical Specialist and other Specialist Sales Executives to design cohesive targeting and performance driven solutions for clients in order to continue to meet the clients goals

•Consultative online advertising sales for DrivePM’s Targeting and Performance products.•Responsible for the development and management of client and agency relationships of San Francisco, CO, AZ, UT and NM from 2008-2009•Grew territory revenue by 300% over one fiscal year•Responsible for the development and management of relationships within the Bay Area territory from April 2007-2008•Grew relationships and fostered business across San Francisco and Southwest agencies and brands

•Responsible for entire West Coast territory until West Coast office expansion in September 2006, territory included San Francisco/Bay Area Agencies•Consistent top billing AE for West Coast office and top one or two billing AE every month company wide (15 total sales reps)•Introduce Undertone and develop new relationships with West Coast agencies•Territory relationships included top agencies in San Francisco and Los Angeles: Agency.com, Optimedia, Universal McCann LA/San Francisco, OMD LA / San Francisco •Develop, sell and implement online advertising campaigns for both direct clients and agencies across 350 sites•Mentored and trained four new Account Executives and one new Account Managers over a years time•Spokesperson at OMMA and AdTech

•Agency & brand relationship management & campaign execution and management•Managing and optimizing client budgets throughout on-line media campaigns •Selling/Renewing clients IAB standard size ads, and rich media on a CPM, CPC basis •Tracking campaigns via Atlas, Mediaplex, Dart, and other 3rd party servers •Reporting and campaign management using SalesForce.com•Manage 25 campaigns concurrently•Cold Calling•Assist with the trafficking of all West Coast campaigns•Spokesperson at OMMA and AdTech

•Diagnosing and resolving hardware and software problems Cisco employees•Mentor and trainer for new employees•Project leader for database redesign

•Sole administration of International Nursing team•Recruited new candidates and clients•Responsible for configuring candidate database•Assisting in interviews for perspective candidates •Management of Database files using Adapt software•Criminal record check on all candidates in line with British Legislation and Health Care Standards

•Technical support for database software developed by company•Completed testing and updates to database software for new version release•Developing internal and external database systems using Microsoft Access

•Instructed BD150 | Business Computing Concepts and Applications •Two classes of thirty undergraduate students•This course used e-learning software (based on the ECDL) and covered the basics of IT Concepts

•Desktop and Network support for a 500 computer facility supporting PCs and printers•Detection of hardware problem and replacement of hardware components in PCs•Setup and configuration of PC hardware, operation system setup, CITRIX setup and network configuration for both DHCP and static IP setup, Install Category-5 UTP wiring, termination the wall jack to a 110-RJ-45 patch panel and 66-blocks