Joslyn C. Paul Email & Phone Number

Phoenix, Arizona, United States

Dallas, Texas, United States

• Cultivated strategic partnerships, securing eight accounts within three months, valued at $20k.
• Successfully converted new business leads into sales opportunities, boosting revenue by 10%.
• Managed a pipeline of over 100+ leads, maintaining an average conversion rate of 15% from prospect to customer.
• Negotiated and executed promotional agreements, leading to a 25% brand visibility.

Burbank, California, United States

• Executed strategic network program campaigns, resulting in a 25% viewership increase and a 15% brand awareness boost.
• Forged relationships with key decision makers at top-tier publications, securing high profile interviews driving a 30% increase in media coverage.
• Performed media placement analysis, achieving a 20% boost in campaign ROI.

Burbank, California, United States

• Achieved a 95% client renewal rate by presenting creative solutions tailored to meet client needs.
• Utilized Salesforce CRM to manage client data and contribute to informed decision-making during sales cycles.
• Implemented strategic initiatives that boosted year-to-year rating performance across diverse markets.
• Collaborated on internal assessments, reporting, and best practices for media partners, leading to enhanced partnership productivity.
• Identified underperforming markets with pain points, devised mitigation plans, and established escalation paths, leading to a 20% increase in rating growth.

Culver City, California, United States

• Orchestrated multi-channel marketing endeavors, driving a 20% viewership increase in six months.
• Fostered communication and collaboration with internal sales team, drive cohesive operations and enhancing brand recognition and awareness.
• Worked in tandem with publicity team to strategically capitalize on press opportunities within regional markets.
• Identified avenues for generating affiliate partnerships and co-marketing initiatives such as sweepstakes, "watch and win" contest, and events centered around “The Queen Latifah Show” and its 200 + affiliates.

Los Angeles, California, United States

• Oversaw daily on-air promotions for a network with over 200+ station partners, resulting in a 10% increase in viewership within three months.
• Analyzed daily Nielsen ratings, and formulated a plan of action for markets encountering rating challenges.
• Created and delivered custom promos for station partners to effectively increase brand visibility.

Universal City, CA

• Successfully facilitated cross-functional collaboration to amplify synergy and drive optimal results across business units.
• Proactively identified and pitched potential interview opportunities in broadcast, radio, print, and digital media, strategically leveraging these platforms to increase talent visibility.
• Streamlined the coordination of live back-to-back talent interviews with regional news stations nationwide, effectively expanding outreach and exposure.
• Collaborated closely with publicity team to execute impactful press events and promotional photo shoots for prominent media outlets including Entertainment Tonight, Access Hollywood, Extra, People, E! News, and Glamour.