Jocelyn Cripps Email and Phone Number
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With over 20 years of experience in the media industry, I am a subscriptions and digital marketing consultant who helps publishers and organizations increase their customer lifetime value and generate recurring revenues. I am the founder and director of Count Marketing Limited, a consultancy that specializes in launching and optimizing subscription, membership, and donor models across various sectors and markets.I have worked with clients ranging from digital startups and not-for-profit membership organizations to large media corporations, creating data-driven customer value propositions, developing digital subscription capabilities, and up-skilling digital performance marketing teams. I've worked with media and publishers on all continents, some of whom are: Australia Community Media, The West Australian, Autovia, Dennis Publishing, The Economist, Expressen, Financial Times, Fohla, Funke Media, The Guardian, Grupo Copesa, The Irish Times, Immediate Media, Motorsport Network, News UK, The Washington Post.
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Subscriptions And Digital Marketing ConsultantSelf-EmployedLondon, Gb
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CmoNoon Nov 2023 - PresentUnited KingdomResponsible for membership strategy, martech and customer data strategy, partnerships
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Non Exec Media Board AdvisoryBig Issue Apr 2021 - Present -
Subscriptions And Digital Marketing ConsultantSelf-Employed Aug 2017 - PresentLondon, United KingdomOver 20 years working in the media industry developing digital recurring revenue streams and driving customer lifetime value. Expertise includes launch and optimisation of membership, donor and subscription models; digital pay model strategy; creation of data and insight led customer value propositions and testing them with customers; developing digital subscription capabilities and advising on subscription management and business intelligence infrastructure; capability audits and up-skilling of digital performance marketing teams.
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Business ConsultantBlue Engine Collaborative Jul 2019 - PresentConsultant/Coach supporting publishers in their goal to boost recurring digital revenues through subscriptions and memberships. Working publishers to generate funding from Meta and GNI to support sustainable journalism. Experience includes content creation, coaching teams globally ranging from digital startups, not for profit membership organisations through to large media organisations. Coached forty teams with 100% success rate of funding. -
Emea Program Director, Subscribe & SaveAmazon Uk May 2016 - Jun 2017London, United KingdomSubscribe and Save is Amazon’s largest loyalty engagement program, offering free shipping and discounts of up to 15% on household consumer goods for over 10 million Amazon customers worldwide. Key aspects of the role included identifying relevant selection, negotiating vendor funding and creating marketing opportunities for FMCG companies such as P&G, Unilever and Johnson and Johnson. As EU program leader, owned and set the direction for the program commercials and the P&L. -
Evp, Global Marketing, B2CFinancial Times Jul 2012 - Jan 2016London /New YorkResponsible for consumer marketing to drive digital and print subscription revenues. Managed a global team responsible for content marketing, acquisition, CRM and retention. -
Regional Marketing Director, Asia PacificFinancial Times Sep 2006 - Jul 2012Hong KongRegional marketing director in APAC with responsibility for brand, communications and paid for circulation.
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Director Of Marketing IntelligenceFinancial Times 2003 - 2006London, United KingdomResponsible for FT group data management and architecture, campaign management, consumer research and web analytics; responsibilities extended in 2005 to oversee European customer service operations, managing internal and third party vendors.
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Head Of Direct Marketing And SubscriptionsFinancial Times Oct 1999 - Oct 2003London, United KingdomManaged direct response acquisition channels for FT newspapers with revenue responsibility for subscriptions and sampling and driving reader engagement through promotions. Managed subscription IT development roadmap globally.
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Account DirectorLowe Direct 1996 - 1999London, United KingdomManaged the account team in Lowe Direct responsible for the creative development, data and media planning and execution of customer acquisition and retention programmes for News UK. (The Times, Sunday Times and Times classified).
Jocelyn Cripps Skills
Jocelyn Cripps Education Details
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Ba Hons
Frequently Asked Questions about Jocelyn Cripps
What company does Jocelyn Cripps work for?
Jocelyn Cripps works for Self-Employed
What is Jocelyn Cripps's role at the current company?
Jocelyn Cripps's current role is Subscriptions and Digital Marketing Consultant.
What is Jocelyn Cripps's email address?
Jocelyn Cripps's email address is jocelyn.cripps@ft.com
What is Jocelyn Cripps's direct phone number?
Jocelyn Cripps's direct phone number is +191755*****
What schools did Jocelyn Cripps attend?
Jocelyn Cripps attended University Of Leeds.
What skills is Jocelyn Cripps known for?
Jocelyn Cripps has skills like Digital Media, Digital Marketing, Integrated Marketing, Digital Strategy, Marketing, Online Marketing, Marketing Strategy, Management, Customer Retention, Marketing Research, Mobile Marketing, Online Advertising.
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