The Brand Bulb helps small businesses and passionate entrepreneurs around the world build megawatt brands without the megabucks. We do this through brighter brand strategy and creative customer service. I founded The Brand Bulb because I became tired of seeing business owners struggle - and all too often fail - because they wrongly believed they didn't have the money, time or team to create the brand they dreamed of when starting their business. I know you can have a glowing brand, and it doesn’t have to be so hard. To me and my team, branding is not academic; it's personal, it's practical and it's a process of constant evolution. Visit www.thebrandbulb.com or DM me to arrange a chat to see how I can help you create what we call 'Brand Glow,' i.e. a radiating presence for your business in your customers' lives. Me and my team will work with you personally to do this without the stress, bankruptcy and time which 'brand strategy' has all too often become associated with. From brand positioning, strategy and tone of voice development to breakthrough problem solving and a huge range of brand services including customer experience and brand naming, The Brand Bulb will help your business to turn your customers on.

Brand Personality - Naming, Vision, Values, Reviews, Strategy, Style Guide Customer Experience - Multichannel Reviews, Service Signatures, Journeys Growth - Brand & Marketing Plans, Innovation, Sponsorship, TrendsCustomer & Competitor Insight - Research, Profiling, OpportunitiesIdentity Review - Identity & Style Reviews, Design Briefs, Project ManagementCollaboration - Workshops, Presentations, Pitches, Creative SessionsCopywriting - Ads, Web, Blogs, PR, Internal Communications, Tone Of VoiceHow Do I Work?I'm based in Bermuda (for my husband's job, I'm British) and work full time, either remotely or on a part time in person basis, depending on the project. I work on defined projects and retainers with regular travel to clients. I make any time zone / video call you need and never miss a deadline. When face to face time is best, I'll be with you for a single workshop, a full week's focus or regular working days. More often than not, flight and accommodation costs aren't required but this depends on the location.

Responsible for brand strategy and marketing planning for our full client base - covering retail, insurance, reinsurance, travel, telecommunications, sports and technology - as well as client services and marketing. With a remit to expand our client base, deepen relationships with existing clients to help them better define and meet their customers' needs in a consistent, imaginative way.Specific skills I bring to the Cosmic team include team engagement and internal communications consultant, workshop planning and facilitiation, brand strategy consultant, brand positioning consultant, stakeholder insight, qualitative customer research and insight, presentations, sales pitches, direct marketing, email marketing, CRM strategy, copywriting, message optimisation, communication strategy, brand activation and planning as well as ecommerce and online customer journey optimisation.Cosmic is an award winning full service agency based in Bermuda. We specialise in brand strategy, design, website design & development and marketing solutions. We pride ourselves on building and delivering custom designed solutions for our clients, whatever the brief or budget. We fuse our creative spirit with commercial know how in everything we do.

Director of Executive Operations and Associate at Hoxby, a global network of the best freelancing talent in the world.Hoxby is an award-winning, curated global community of over 1,000 freelance members, united by our belief that work should be a happy and fulfilling part of life. We provide professional and creative services which help provide refreshing answers to any sort of problems which businesses are facing - from HR and admin to brand, marketing and creative direction.For more information, see http://hoxby.com/community

Managing a team to deliver the offline marketing (Email, DM, Telesales, print / press ads, CRM strategy and delivery) for the 7 online specialist shops of Waitrose: waitrosecellar.com, waitrosekitchen.com, waitrosegarden.com, waitrosepet.com, waitrosegifts.com, waitroseflorist.com and Telegraph Wine from Waitrose (wine.telegraph.co.uk). I love the pace of the eCommerce environment and working with my team to create and deliver CRM programmes to support the market leading ambitions of each website, working to define and achieve key metrics as well as consider the strategic extension of the Waitrose brand across a specialist (online) shop offering and customer journey.

3 year leadership programme on Waitrose's inaugural Leadership graduate programme, which accepted 8 people from applicants numbering more than 1,500.First year in Retail management, understanding the end to end operation of large stores and going on to manage teams of up to 150 people in a supermarket. Managed my first team of 36 people to deliver record sales for a seasonal event and created / successfully pitched a project to a group of retail managers suggesting a new team engagement approach towards health and safety as well as leading a new approach to customer service in my final store.Second year in Supply Chain, working on the forecasting for a trial product launch, supplier relationships and negotiation for major changes in our inbound scheduling and creation, pitch, delivery and marketing comms plan of an internal communications video to an audience of 2,000. Worked closely with Waitrose board members to agree key communications messages, content and internal engagement plan.Third year in eCommerce marketing as Customer Marketing Manager - building on previous customer and targeting experience to manage executional marketing. Managing a team of 4 people to deliver the offline marketing (Email, DM, Telesales, Print / Press ads, CRM strategy) for 7 trading sites, including the launch of 2. Managing a budget in excess of £1m, working with senior stakeholders for budget approval and concept direction. As well as my specific roles, I worked with a team and senior leader to establish a new Diversity network across the Partnership. I created the brand name and concept, presenting to board members and senior influencers across the business to gain buy in to the network. I also facilitated Q&A sessions between high profile guest speakers and board members to audiences in excess of 100. Mentor to 2 graduates.

Appointed Board Trustee at Ambition, the UK's leading youth charity. Focused on bringing a marketing perspective to the charity's developments and considerations.Having worked with Ambition as part of a graduate team from Waitrose / John Lewis consulting Ambition on their marketing and strategy for revenue generation, I applied for a non executive board trustee role. I feel passionately about Ambition's work in supporting young people and youth clubs across the country.

I managed global design projects, packaging masterclasses, global strategy projects, brand architecture revisions, UK innovation and customer research for clients as varied as Glenfiddich, Imperial Tobacco, Unilever, Martini and Persil.Highlights include creating, facilitating and presenting a packaging masterclass workshop for 50 people in Moscow, travelling to Italy to understand the heart of the Martini brand, uncovering key insights for Rizla and Lambert&Butler as well as delivering a global research download on fabric conditioners.

Consultant managing UK and Global projects for clients in FMCG, travel and retail sectors. Mostly focusing on brand positioning, strategy, insight and innovation. Clients included British Airways, Unilever, BSkyB, Royal Caribbean, Royal Bank of Scotland, HomeServe, Bristan Bathrooms, Homebase.Developed quickly to global project management and strategic leadership across FMCG, retail, travel and homeware industries. Focusing on brand positioning, brand strategy and planning, product innovation and naming, customer insight and competitive strategy. Additional responsibilities included PR manager for the company, setting the foundation for a more proactive approach towards PR and building strong trade press relationships. Supported on graduate recruitment, the concept and delivery of a B2B company summer event for 150 people - including the creation of a company brand philosophy book - and other internal initiatives including the revision and re-engagement of a digital resources database.

Account manager for key clients & responsible for driving new business in Marketing industries as well as daily organising, running and trouble-shooting of client events. Formerly front of house promoted within 2 months to this role.