Senior UX Designer with over 10 years of experience in designing user-centred digital products. Proven success in optimising user experience through comprehensive analysis of user insights, prototyping, and continuous testing to gain deep user insights. Strong focus on data-driven decisions and continuous improvement, with an eye for detail and a deep understanding of current trends and best practices in UX design. Experienced in collaborating with cross-functional teams across various levels of UX maturity. Specialised in applying agile methods such as Scrum to identify and prioritise opportunities for improvement. Strong communicator and problem solver, with a pragmatic approach and collaborative team player.