• Managed, order and promote all different brands:o Beer: Medalla Light, Magna, Club Colombia, Pilsen Callao, Club Premium, Polar, Hatuey.o Spirits: Ron Coqui, Ron Coqui Limon, Bravada Vodka, Tequila Nacimiento, Pitorro, Jalda.o Wine: Variety of Wines• Increased brand awareness by developing and executing regional marketing strategies.• Enhanced customer engagement through targeted social media campaigns and community events.• Analyzed market trends to identify opportunities for growth and expansion in the region.• Allocated budget resources effectively to maximize return on investment for marketing initiatives.• Coordinated product launches to ensure timely delivery and maximum impact in the market.• Collaborated with sales teams to align marketing efforts with overall business objectives.• Created effective sales plans utilizing customer needs forecast to increase market share.• Managed budget allocation and resource utilization to maximize marketing ROI.• Generated sponsorships with related and partnering entities to enhance marketing objectives.• Developed creative presentations, trend reports, kitted assets, and product data sheets. Includes monthly sales tax and yearly sales tax.

• Streamlined event planning processes by implementing efficient project management strategies forNeutrogena, Aveeno, J&J and Special Events like Sanse Orlando.• Enhanced attendee experience through careful selection of venues and catering providers.• Coordinated large-scale conferences for industry professionals, resulting in increased networkingopportunities.• Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.• Developed marketing materials and promotional campaigns to maximize event attendance andvisibility.• Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.• Collaborated with sponsors to secure funding and support for high-profile events.• Implemented innovative event themes and designs to create memorable experiences for attendees.Josue Rivera - page 1• Utilized social media platforms to engage potential attendees and promote upcoming eventseffectively.• Recruited trained, and managed teams of volunteers to assist with event operations and logistics.• Conducted post-event evaluations to identify areas for improvement and implement necessarychanges in future planning efforts.• Reduced event costs by negotiating favorable terms with suppliers and vendors without compromisingon quality or service levels.• Managed administrative logistics of events planning, event booking, and event promotions.• Oversaw preparation and management of event budgets to deliver at or below projected costs.• Trained and supervised event staff to complete tasks on time.

• Increased brand awareness by conducting product demonstrations and engaging with customers.• Enhanced sales performance through effective communication of product features and benefits.• Provided excellent customer service, resulting in positive feedback and repeat business.• Collaborated with team members to develop innovative marketing strategies for promoting the brand.• Established strong relationships with store management, ensuring ongoing support for the brand''spresence.• Participated in regular sales meetings, contributing valuable insights for improving overall teamperformance.• Achieved consistent sales targets by actively engaging with potential customers and addressing theirspecific needs.• Actively participated in community events as a representative of the brand, fostering goodwill amonglocal residents and businesses.• Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.• Placed new and existing brand products in competitive retail locations.• Developed recap reports to communicate competition trends, product introductions and newpromotions.• Worked with team to achieve sales goals for products.• Educated customers on product features and answered questions regarding product use.• Collaborated with sales staff to identify target customers, promote products and increase sales.

Production Coordinator• Establish and maintain relationships with suppliers and clients acting as the point of contact and primary liaison.• Manage the purchase of POS materials at the beginning of the year and all other orders placed during the year.• Manage POS and Product inventory, keeping track of everything shipped.• Closing Budgets for different campaigns that take place during the year.• Coordinate numerous events for different regions and ensure the timely delivery of POS materials. • Played a primary role in the production of more than 5 Don Q promotion videos• Event production assistant for Big Crowd Factor, the producers of DWNTWN Food and Wine Festival at Brickell.Marketing and Promotions Manager• Played a primary role in the development of the marketing and promotions team as well as the regional brand strategy for Don Q Rum • Responsible for the coordination and supervision of all field marketing and promotions efforts executed in order to increase brand exposure and awareness • Work closely with the local Brand Representative in order to identify priority sales accounts and provide direct support • Establish and maintain relationships with bartenders, account managers, and account owners at assigned territories• Collaborate with sales teams to establish strategic marketing initiatives, facilitate sales in new territories and encourage incremental volume in existing areas • Research, coordinate and execute strategic marketing events relevant to the region as well as the brand • Share market intelligence and knowledge with the brand team, local sales team and Brand Representative via formal reports and informal communication• Collaborate with national brand teams to maintain adequate, well-organized inventories of POS materials needed to support target account activities• Responsible for the coordination and supervision of promotions teams and models for all field marketing and promotions efforts

• Assume and assist with the director of operations’ responsibilities in his/her absence • Contribute in the implementation of new policies and procedures as needed • Serve as an advisor and positive role model for assigned students • Develop and execute new and imaginative fundraising activities, many of which are events-based• Work with all forms of media, and produce supporting materials such as posters, websites and newsletters to promote, market and advertise events• Build and maintain profitable, long-term fundraising relationships with donors and potential donors

• Oversaw activities for all CBCSF blood recruitment programs• Recruited, developed, organized and managed blood drive accounts in assigned territories• Represented blood center at community involvement events• Coordinated scheduling details with diverse blood center departments• Responsible for identifying and bringing in new accounts throughout assigned territories• Acted as liaison between blood drive chairpersons and blood center

• Actively participated in the Mahou beer launch campaign targeted for the general U.S. market • Supervised promotional events for the brand, specifically in Miami • Planned and oversaw talent recruitment campaigns • Worked with the creative development team to design and develop platforms for promotional events • Managed multinational accounts for recognized brands such as Nestle and Bien Star Mi Angelito • Increased Nestle brand exposure throughout the U.S. Hispanic market• Responsible for scheduling product demonstrations to be executed in major U.S. cities• Planned and carried out promotional events for Nestle while overseeing junior staff • Supervised operations and financial planning for all events• Participated in the development and execution of numerous campaigns for Nestle Quik and Nestle Juicy Juice