“Why” is a powerful word. It defines me as a person, and it´s inherently related to my view of life; it has driven to me seek an answer to questions often overseen. I believe the process of doubting and asking is a reward by itself, and that even the simplest answer has the potential to make us reconsider our course of action. This approach has taught me to challenge myself, to learn, and to implement.I am a self-driven entrepreneur looking to create. I see entrepreneurship as the craft of reconciling brief failure and long term success in an endless cycle to serve wellness. As a founder and CEO of Onis Contexa, this has meant to understand the limitations and opportunities of the market in the north of Mexico as a whole and addressing such conditions in terms of technology and human talent. Addressing people´s needs is addressing businesses´ needs because business is all about people.