Josué Gomes Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

Part of the Market Intelligence team, he is responsible for building and leading B2B/C projects with a Data Driven focus, developing fronts for Data and Analytics management, serving the business areas, such as Marketing, Communication & Commercial, developing Insights and recommendations for the entire leadership, as to the business strategy to be followed.Key activities:+ Strategic planning for the area, with a focus on Data and Analytics+ Understanding the business areas and their needs, building market and performance analysis+ Looking at 6 products in the portfolio, such as Broadband, TV, Mobile, among others+ Developing projects using Machine Learning models+ Interface with the Media Planning team, analyzing Investments, Performance VS effectiveness+ Development of the media investment model, called Marketing Mix Modelling+ Media investment recommendations, focusing on financial efficiency over budget+ Support in defining the marketing strategy, providing market, competitor and consumer insights+ Interface with the CRM/BI team, proposing new segmentations, contact rules and action strategies+ Backlog Management and Prioritization, translating Business needs to Scientists/Engineers;+ Presenting results to executive leadership and other business leaders+ Leading 5 people (3 Data Scientists and Data Engineers)

São Paulo, Brasil

Responsible for remodeling and developing the PaP (Personal Sales) and Authorized Agents sales channels, defining the entire business model, sales strategy, targets (sales and financial), portfolio management, etc., delivering ~40% of the business unit's results.Key activities:+ Restructuring the channel, accelerating the business model between all the company's regional offices+ Definition of targets, remuneration, structures (infrastructure and people) etc+ Cost studies of the channel VS the ideal cost required, with a focus on financial health VS performance+ Structuring the entire sales force training model+ Visits to regional offices, analyzing processes, indicators and results+ Analysis of results VS targets, acting on deviations+ Quality management: regulatory issues, research, loss prevention, etc+ Prospecting for new partners/entrepreneurs, presenting the Claro business model VS earning potential+ Financial control of the channel, from budget validation, OPEX, CAPEX+ Development of the channel's communication plan, Landing Page, and personalized service+ Presenting results to executive leadership+ Leadership of 5 people

Rio De Janeiro E Região

Leader of the Commercial Planning team for the Eastern Region (22 states), he was responsible for defining the performance model for targets, OPEX, CAPEX, costs, among other fronts, with an impact on ~40% of the company's sales results.Key activities:+ Construction of the regional strategic/commercial planning+ Proposal for a sales strategy for one of the sales channels+ Revenue and cost management, acting on deviations and interfacing directly with Finance+ Relationship with all regional offices and the company's head office+ Market mapping, proposing locations for network expansion (investment)+ Analysis and control of results and potential markets, proposing brand expansion projects+ Presenting results with the main highlights to 100% of the leadership+ Analysis of regional projects, prioritizing each one (investment VS strategy)+ Building controls and indicators, generating insights for the entire region+ Leadership of 5 people

Rio De Janeiro E Região

Analyzing product cancellations (disconnections), mapping the entire customer journey, reasons for cancellation and the moment in the customer's life cycle, proposing:+ New offer strategies;+ Revision of the customer communication rule;+ Adjustments to customer service speech;+ Interface with the processes team, negotiating/revising policies;+ Preparing reports and strategic insights on the subject;

Rio De Janeiro E Região

Rio De Janeiro E Região

Mba, Data Science & Analytics

Mba, Leadership, Innovation And Management 4.0

Degree, Business Administration