Utilizing human centered design, Unc Inc creates digital products and services for purpose-driven brands like Wereldmuseum, VluchtelingenWerk, Vandebron, HVC, Artis, Jellinek, Oranje Fonds and Humanitas. Working as a strategic digital partner, I explore ways in which our creativity and technology can support their efforts in creating a better future for both people and planet.

VICE Media is a global media company focused on producing high-quality content on the edge of culture across film, television, news documentaries, digital, and advertising. For the Benelux branch I built partnerships with brands and media agencies, offering our creative and media services, enabling them to enter highly influential youth cultures in a meaningful and compelling way.

Solidifying our position as a partner for culture and influencer marketing, expanding our business as an agency for branded content and media network in the Dutch market.

Setting up the German branch, developing business for our integrated creative agency and premium media network.

Contact me for:- online publishing- business development- content strategy- online marketing management- project management

After HUB acquired tech news blog Hyped.nl, I incorporated it in the existing organisation by turning it into a newsdesk for all of HUB's IT-related brands. To gain more hands-on experience in publishing, next to my more strategic role as Business Manager Digital, I worked as an editor-in-chief for a brief period of time, before leaving HUB.

As Business Manager Digital I was responsible for HUB's digital portfolio. This came down to strategy, product and content, distribution, reach and monetization of online publications. As a project leader I formed interdisciplinary teams around their three major brands with representatives from sales, marketing, web development and editorial departments to modernize their brand identities, create new editorial plans, introduce a new content management system and redesign their websites to improve user experience and better facilitate advertisers' communication goals. This resulted in a revenue growth of nearly 100%.

HUB is publisher of over 40 media brands. Historically active in the areas of PC, IT and Gaming, HUB recently ventured into new segments such as photography, men's and women's lifestyle and education. With declining subscriptions and advertising revenue, I worked on building a culture, the organisation and tools to market subscriptions online and increase reach and revenue of our digital publications across all devices.

PIFWORLD is a crowdfunding platform for development projects worldwide. Members can support projects through donations, fundraising or raising awareness, showing their peers the positive impact one can have on the world.After setting up the organization I was responsible for online strategy, concept development, functional design, contracting of the web development agency, managing the marketing and communication team (4fte) and building partnerships with media brands.

In a market where it was getting harder and harder to distinguish oneself from competitors, I worked primarily on strengthening WebAds positioning as a quality brand. I did this by focussing on our key proposition: the thorough understanding of effective online marketing communication. In just short of a year's time I built a self-improving model for the use and accountability of our online advertising products, did extensive training of the sales team and worked on the creation of an integrated database combining ad-serving data and campaign surveys on branding effects. This resulted in a new corporate vision and working method that is still central in WebAds' proposition today.

As a Channel Manager I was responsible for the reach and monetization of all sites within this channel. This meant the acquisition and account management of publishers, ad product development, sales and account management of advertisers and media agencies. In three and a half years' time I managed to double the reach, triple the revenue and add premium media brands such as MTV Networks, SP!TS (Telegraaf Media Group) and Hyves to my portfolio.

Basic online media planning at the Netherlands' first specialised media agency.