•Definir la estrategia comercial de la compañía en colaboración con la Presidencia.•Establecer los objetivos de ventas por famlia de productos, regiones, zonas y consultores de venta.•Dirigir el equipo de servicio al cliente.•Definir activiades de marketing que apoyen el logro de los planes. •Participar en las negociaciones comerciales con las cuentas claves.•Seguimiento a históricos y tendencias de la empresa.• Desarrollar el portafolio, pipeline de innovaciones y estrategia de precios.• Responsable de P&L de area.

Responsible for the long-term strategic agenda, business models as well as the Joint Business Plan for Customers, Market development, Portfolio pipeline, Supply Chain efficiency. Full P&L responsibility

*Lead and design the general strategy and establish growth plans as well as long and short term goals.*Achieve compliance with annual sales volumes, financial objectives and expected ROI.*Analyze and make decisions in the administrative and financial area.*Support the recruitment, evaluation, training and development of the members of the team.*Ensure compliance with internal policies and regulations laws in the country. *Plan continuous improvement projects and new business opportunities.

•Lead the operations of a multidisciplinary team with more than 750 collaborators distributed in 8 locations nationwide.•Analyze and make decisions in the administrative area, technology, general services, purchasing, transportation and logistics.•Decide the hiring, selection, training and retention of personnel in each role. •To promote and develop the inter-institutional organizations cooperation. •Guarantee compliance with the laws in the country and international agreements • Plan projects for continuous improvement and crisis management.

Responsible for the fulfillment of annual sales volumes, financial targets • and margins of the countries assigned. • Develop strategies for the introduction of new countries, the development of • channels and the introduction of new products. • Monitor, monitor and evaluate the performance of distributors in each country. • Develop forecast for sales and imports by sku. • Constantly analyze sales, sell, and inventory levels of the key products • Involve in the regulatory process and logistics for all the imports

Responsible for compliance with annual sales volumes, financial objectives and market share of the subsidiary. • Develop strategies for the development of channels . • Participate in the review process and develop demand forecast by sku . • Collect, process and analyze information on monthly sales sell in , sell out and inventory levels of key products . • Ensure the introduction of new products on the market. • Monitor, control and evaluate the performance of key account executives . • Participate in the process of Business Excellence , contributing to the certification and continuity of the process. • • Ensure that strategies aimed at market comply with the policies of the subsidiary corporation and laws in the country.

Responsible for the performance of appointed distributors to achieve the objectives of volume and profitability. • Monitor the performance of channels served by distributors (chain and independent supermarkets, department stores, price clubs, department stores, wholesalers, pharmacies, food service, etc.). • Analyze and review market conditions, internal opportunities and competition, to propose new business and develop existing ones • Develop new products and negotiate agreements with co-packers. • Develop and promote strategies and activities, channel and category. • Define and develop plans and initiatives trademarketing shopper. • Define and develop marketing plans (Strategy Portfolio, prices, promotions, POP and planograms). • Development agency briefs, analyzing media plans to meet brand guidelines. • Manage investment budgets by brands.

Responsible for the performance of the assigned channels (chain supermarkets , hypermarkets , price clubs and independent supermarkets ) • Develop and promote strategies and activities, channel and category. • Responsible for the profitability of the category and channel . • Define and develop annual plans for channels. • Support in the development of annual plans for key accounts . • Trademarketing responsible for the assigned channels. • Negotiate long-term agreements with key customers . • Analyze and review market conditions, internal opportunities and competition. • Responsible for the sales team assigned channels .

Responsible for assigned accounts in general. • Develop, negotiate and promote strategies and activities by category. • Responsible for the profitability of the account and DSO. • Defining annual plans customers by category. • Analysis and periodic review with the customer on business performance . • Tracking purchase orders, shipments and accounts receivable. • Lead execution team for deployments in point of sales.

Responsible for assigned accounts in general. • Develop, negotiate and promote strategies and activities by category. • Responsible for the profitability of the account and DSO. • Defining annual plans customers by category. • Analysis and periodic review with the customer on business performance . • Tracking purchase orders, shipments and accounts receivable. • Lead execution team for deployments in point of sales