Professor of CRM, Social CRM, Marketing Automation, Customer Intelligence, Orquestación Omnicanal, DMP & CDP.

Leading the data activation, from data insights and real one to one omnichannel relationships for the best brands using anonimous data together with PII data throught all media including own media and paid media. Maximizing the customer experience to improve acquisition, conversion, engagement, loyalty and retention strategies.

Managing the Big Data to create the Customer Intelligence Strategy to execute the Customer Journey Mapping throughout an Omnichannel Orchestation with CRM, Social CRM, DMP, CDP and AI.

Global Exchange is a multinational company specialised in foreign currency exchange services, with over 20 years of experience. Present in 48 International Airports in 19 countries and 4 continents, and in several hotel resorts and at high street locations, actually the 2nd largest Company in the world. Day after day we seek excellence in our Customer service and in our relationships with the customers the and the Airport Operators we work with. Each day over 10,000 Customers change currency with Global Exchange.To develop the customer engagement, experience and loyalty throughout an intelligent multichannel personalization strategy and experience management to anticípate the customer needs and being relevant on our customers worldwide travels.

Helping organizations to get the most of the CRM technology adding talent to the data and analysis to implement sucessful strategies and maximize the customer experience, including Business Intelligent Consultancy. Actual CRMs must be composed of 8 primary data sources: Transactional, Communication, Social, Behavioural, Sentiment (attitudinal), Profiling, Geographic Positioning & BigData. Call it CRM, XRM, E-CRM, SoLoMo CRM, X-CRM or whatever you want, for me is THE NEW ERA OF DIGITAL MARKETING INTELLIGENCE.

Responsable en España del área de CRM, definición de estrategias de clientes, captación de leads, lead nurturing, analítica de clientes, medición web y redes sociales, integración multicanal, list broking, datamining, y creación de cuadros de mandos de marketing. Clientes más importantes: Telefónica Movistar, Nivea, Mecalux, Arla Foods, Grupo Pascual, New Holland, Iveco, Edenred, Line, etc.