Vice President of Artist Relations for all Avedis Zildjian Company brands including Zildjian Cymbals, Vic Firth Sticks, Zildjian Sticks and Mike Balter Mallets.

Producer, Editor, Writer and Consultant• Production of Mapex’s Falcon Pedal promotional video Let Your Feet Fly helped result in Best In Show Product award at NAMM 2010• Writing and video production of MakeMusic Inc.’s Rudimental Project will be SmartMusic’s debut of percussion material online.• Additional clients include Sabian Cymbals (What’s Your Sound Campaign), Dreamland Recording Studios (Website Tour), Carl Fischer Music (Akira Jimbo Instructional DVDs and books) and Warner Bros. Publications (numerous projects).

Collaborated with artists in activities that assist in shaping the marketing/brand imaging of the company and hence, assist in the increasing of overall sales. Activities included overseeing the development and production of all marketing materials involving artist imaging (such as brochures, advertisements, posters, signs, and electronic media), activities, corporate event production, educational clinic tour planning and in-store appearance organizing. Worked as an interface between artists and corporate staff on all ‘name, image and likeness’ projects. An example is assisting in the development of, both regular and/or ‘signature’, products that bear the name of the artist.Pursued daily all opportunities to secure company logo exposure in a wide variety of media… including broadcast, film, print and online.