Creating and optimising website content to create a strong 1st-page presence on Google for the brand, services and products. Creating engaging social media content, driving customers to the site, creating leads and building customer loyalty. Increased organic search by 85%, new web users by 154% and Sessions by 137% within the first six months of the website launch.• Executed a full rebranding, creating increased revenue and customer loyalty • Web content reviews, keyword research and content SEO• Designed and built a new responsive website• Built an e-commerce section for the website• Increased organic search by 85%, new web users by 154% and Sessions by 137% within the first six month • Created a strong social media presence; Increase Linkedin followers by 135% & FB followers by 90%, increased social referral and engagement• Social media engagement is now creating strong leads and sales• Created marketing strategy, audits and monthly performance reports

• Writing content & Keyword research• SEO on existing content• In-depth analytical & content audit reports • SLI Search Systems admin and optimisation • Website technical monitoring using Screaming Frog, GTMetrix, Dareboost • SEMrush setting up projects and monitoring• Creating procedure guides • Web design and email campaign creation with Photoshop• Project Management

• In-depth analytical and content audit reports on sites acquisitioned by Suttons • Information architecture and content writing for site restructures• Web design and email campaign creation with Photoshop• Project Management

• Managed multiple websites and social media platforms• Implemented social media campaigns and competitions, driving traffic to sites andgaining customer growth and enquiries• Analysis of channel performance for targeted promotions and customer acquisition• Created website strategies, audits and monthly performance reports• Using Google Analytics to improve customer journey and web performance resultingin customer confidence and increased bookings• Running PPC advertising resulting in average monthly ROI of £2500• Co-ordinated low seasonal postcard campaigns with annual ROI of £74,444 and1414 room bookings• Creating HTML email templates and content for large scale email campaigns• Co-ordinated and led the marketing team on multimedia marketing projects• Implementation of online, newspaper, magazine and direct marketing campaigns• Graphic design and content for brochures and press in Photoshop and Illustrator• Set up and managed photoshoots with professional photographers

• Website was awarded the maximum Four Stars in Socitm's Better Connected 2013 report, ranking 13th out of 433 council websites. Achieved Three Stars in 2012• Experienced in website management, web strategy, web design, graphic design, information architecture and a thorough understanding of user experience• Created a vibrant social media presence and ran campaigns which have driven traffic to the website• Proven track record of making websites useful, usable and used and improving customer experience and satisfaction under controlled costs and tight deadlines• Administered the CMS and managed functionality of five websites• Comprehensive knowledge of writing for the web and running training for staff• Creating user manuals and running content management system training for staff• Responsible for the quality control and content of all the websites• Skilled in search engine optimisation• Creating reports and giving presentations to senior management• Good understanding of web accessibility and usability