Jourdan Bender Email & Phone Number

Detroit, Michigan

Direct report to Director of Communications & Strategic Outreach • As part of this job role, I cultivate United Way's organizational and leadership voice, simultaneously managing and maintaining ownership of 6 social accounts- 4 organizational and 2 C-suite -across 4 platforms. Accountability for social strategies, content creation, implementation, analytics, community management, and brand/social influencers.Interviewing staff, community organizations, and corporate partners and writing blogs for United Way on grants, programs, and initiatives as well as writing on behalf of C-suite leadership.Key successes in this role: Increase in social presence by of over 133% across Twitter, Facebook, Instagram, and LinkedIn. Created 70+ posts per week at the height of the pandemic.Consistent increase in engagements hitting a steady high of over 200, 000 at a 287% increase. Increase in reach across Facebook, Twitter, LinkedIn and Instagram by 226%.Developed and executed a Virtual Brand Ambassador program that garnered community and corporate engagement and increased digital reach. Recruited and managed Brand Ambassadors maintaining frequent touchbases and providing support via creation of custom toolkits and more.Designed and implemented Best Practices workflows necessary for cross-functional collaboration and communication efficiency.

Detroit, Mi

Direct report to Managing Editor & Producer • As part of this job role, I led storytelling for the Detroit Food & Beverage section of the magazine covering Detroit Black-Owned Restaurants and Bars. I researched topics, conducted interviews with entertainment celebrities, such as Ice Cube, Dorian Wilson, and Kellita Smith, wrote articles, and captured photography. I ideated and executed innovative ways to transform articles into multi-dimensional stories, including producing and editing videos and audio for the publication.Key accomplishments in this job role:Launched innovative multimedia storytelling across the Detroit Food & Beverage section of publication garnering engagement and increased accessibility for readers nationwide.

Southfield, Mi

Direct report to CEO • As part of this role, I led communication strategies for the medical group. Ideating and executing messaging that effectively promoted services and drove awareness of the group. Managed social media platforms including content creation and implementation. Led and was accountable for website design and copywriting.Key accomplishments in this job role:Increased medical groups' digital reach by more than 50 percent. Increased medical groups' social presence by 109 percent.Designed and implemented Best Practices workflows necessary for medical group and practice communication efficiency.

Direct report to Managing Editor • As part of this job role, I covered the community beat by researching and writing headlines and articles for digital readers across the nation.Key successes in this job role:Received nearly 100 hits on an informative piece that covered seasonal beverages.

Isabella, Mi

Direct report to Managing Editor • As part of this job role, I functioned as a freelance reporter covering the November general election for Isabella County. Accountable for candidate interviews and webpage creation for a candidate guide displaying candidates' positions on important issues. Led live coverage and social analysis. Key successes within this job role:Social followers increased by 50 percent during coverage. Increased traffic to webpage by 13 percent.

Detroit, Mi

Direct report to Show Host • As part of this job role, I independently produced and had oversight of a one-hour live-streamed radio show. Ownership and management of talent bookings, including nationally renowned figures like Charles S. Dutton, run-of-show coordination, and content creation. Led and executed social promotion and including management of host social media accounts. Key successes within this job role:Increased viewership and digital reach by 70 percent within six months through social media platforms.

Mount Pleasant, Mi

Direct report to PR Director • As part of this role, I co-led media relations and planning for fundraising events. Raised $5,530 for our Dog Walk event benefitting the Humane Society of Michigan. Accountable for press releases for fundraising events, obtaining local media coverage.Key successes in this job role:Landed local publication coverage of fundraising events and exceeded fundraising goals for Dog Walk fundraiser.

Mount Pleasant, Mi

Direct report to Managing Editor • As part of this job role, I was accountable for conducting interviews and writing headlines and articles for the food and beverage section of the award-winning online feature magazine for Central Michigan University. Key successes in this role:Increased traffic to article webpage by 3 percent.

Bachelor Of Science (B.S.) Online Journalism, Online Journalism

Central Michigan University's online journalism program is more widely known as digital journalism.

Certificate In Women'S Entrepreneurship