I offer bespoke consulting services tailored for both single engagements and continuous web visibility enhancement, including website creation, technical assistance, and seamless integration of SEO. Additionally, I manage PPC, social media, and online reputation initiatives. My specialized service includes conducting detailed SEO audits aimed at assessing the performance of a company's in-house SEO team or their contracted SEO agency. This comprehensive evaluation covers an analysis of existing strategies, identifying both their strong points and areas for improvement, culminating in a personalized six-month plan to foster growth.

As the head of the SEO Services department, I played a pivotal role in supporting the sales team with client acquisition efforts, leveraging my expertise to enhance our strategic approach and outcomes. My responsibilities extended beyond just leadership; I was instrumental in designing and implementing advanced SEO strategies tailored to our clients' unique needs and industry trends. Recognizing the critical impact of Google's Page Speed Update on SEO, I took the initiative to develop comprehensive best practices and educational resources. This effort was aimed at ensuring our team and clients were well-equipped to navigate the changing digital landscape, optimize website performance, and maintain a competitive edge in search rankings.My approach involved a thorough analysis of the Page Speed Update's implications, followed by the creation of actionable guidelines and training materials. These resources not only elevated our team's expertise but also empowered our clients with the knowledge to understand and value the intricacies of SEO. By fostering a culture of continuous learning and adaptation, I was able to drive significant improvements in project outcomes, client satisfaction, and overall departmental performance. This period of leadership also provided me with invaluable experience in managing cross-functional teams, developing strategic partnerships, and innovating in response to technological advancements.

In my role, I was instrumental in steering my team to formulate and execute comprehensive SEO strategies across a diverse range of clients, while also significantly contributing to expanding our client portfolio and capturing new business ventures. My responsibilities included overseeing the development of bespoke SEO solutions, specifically designed to meet the unique requirements and ambitions necessary for my team's and their clients' success.Additionally, I established bi-weekly SEO meetings to bolster my team's SEO expertise and stay up-to-date with the latest trends in the industry. I guided my team through the entire process of creating their SEO strategies, from their inception to their implementation, ensuring sustained traffic growth for our clients during their campaigns.

As the lead for our SEO initiatives, I played a crucial role in setting the strategic direction of our search engine optimization efforts, ensuring they were closely aligned with the overarching digital marketing objectives of our clients. My responsibilities involved a deep understanding of both our clients' needs, my teams' ability to handle their work, and staying ahead of the dynamic landscape of SEO.I helped significantly grow our department, expanding from a small team of two strategists to a robust group of six dedicated SEO professionals. This expansion was not just in numbers but also in the breadth and depth of expertise, as we actively integrated the latest SEO best practices and innovative approaches into our workflows. My focus was on fostering a culture of continuous learning and adaptation, encouraging my team to stay ahead of the curve by embracing new techniques and technologies that emerged within the field.

As an SEO Manager at Merkle, I lead SEO initiatives for a Fortune 50 client, crafting innovative strategies to enhance online visibility and ROI. My responsibilities include developing tailored SEO strategies, conducting keyword research, optimizing website content and technical performance, and managing link-building efforts. I collaborate with cross-functional teams to integrate SEO with overall digital marketing efforts, monitor campaign performance through analytics, and adapt to evolving SEO trends. My focus is on driving measurable improvements in organic traffic and conversions, contributing to the client's digital marketing success.

• Managed the startup launch of wewomen.com from the ground up with the Aufeminin Group.• Investigate, select, and develop methods and practices to ensure website is a quality product.• Responsible for the SEO Strategy and Organic Traffizc growth.• Manage a team of editors and writers, ensuring content meets SEO Best Practices and High Quality Content Standards.• Conference regularly with our international family of websites to share data for a more effective internet strategy.

• Ensuring website of 100K+ pages meets SEO Best Practices• Project Manage and Liaison to Third Party SEO Outsourced Company• Implementation to rank for 10k+ high volume medical keyword phrases• Execute the overarching SEO strategy• Produce SEO deliverables.• Participated in Responsive Site redesign to merge SEO and best user experience • Remain up-to-date on latest developments in SEO and the their impacts• Link optimization and acquisition.• Keyword Research, Keyword Mapping, and Competitive Analysis.• Implementation of Schema.org & Open Graph• Utilization of Rich Snippets for Higher Search Engine Rankings• A/B Testing to determine which methods rank better• Duplicate Content Management and Implementation of Canonical References

Implemented Optical Fiber Technologies into developments and communities. Oversaw and Managed Executive Accounts.