Social Media Manager
CurrentResponsibilities: - Develop and execute a comprehensive social media content strategy in line with Zee Business' brand and objectives.- Create engaging and informative content related to financial news, markets, and economic trends across various social media platforms.- Build and nurture an active and responsive online community by interacting with followers, responding to comments, and fostering meaningful discussions.- Manage and monitor Zee Business' Youtube and social media accounts on platforms such as Twitter, Facebook, LinkedIn, and Instagram.- Track and analyze key performance metrics to measure the success of social media campaigns and adjust strategies as needed.- Stay updated on financial news and market trends to ensure timely and relevant social media content.-Manage YouTube channels, including video uploads, playlist creation, and metadata optimization.- Collaborate with internal teams, including reporters, editors, and marketing, to ensure a cohesive online presence.- Handle potential social media crises or negative comments in a professional and strategic manner.- Develop and manage social media advertising campaigns to promote Zee Business content and services.- Create regular reports and summaries of social media performance to share with relevant stakeholders.- Ensure all social media activities adhere to regulatory guidelines and company policies, particularly in the financial sector.- Stay informed about the latest social media trends and tools to continually improve Zee Business' social media presence.
