• We have improved and optimised existing loyalty programmes and CRM solutions (8 million members and thousands of completed promotions have given us the knowledge of what functions, how long it should last, when it should be executed, and what doesn’t.)• We create novel solutions from scratch. (Having initiated and maintained 17 different loyalty programmes, we are able to offer the optimal solution to your company from the outset.)• Maintenance costs and overall expenses will be under your control, even for large customer bases and a limited budget.• We can improve communication to your customers, select the most appropriate customer segment and come up with new promotion ideas to fulfil all required KPIs which we have already successfully done more than three thousand times. • If desired, AI can be included as part of the solution. (Our experience is that the sooner AI is included, the greater will be your advantage over your competition.)• Training and workshops. (We have held these in 5 different industries and together with your team, will always find solutions to issues and requests as they arise.)• Having completed our detailed analysis and proposals, you will be under no obligation to continue unless satisfied.

As Sport & Bonus Loyalty Program Manager, I was in charge of creating overall strategy and development of CRM platform that can meet all the needs and expectations of a multi-partner loyalty program. Sport and Bonus was launched in 2017. and it gathers the best sports retailers such as Nike shop, Sport Vision, Buzz Sneakers, Extra Sports, Adidas shop, Champion, Run’nmore, and Sport Reality that run their businesses in nine countries. Sport and Bonus gathered over 700,000 members within less than a year and it is loyalty program with the highest number of benefits in the region.I am responsible for running the whole loyalty program ecosystem:Loyalty program development and managementLoyalty program strategy and brandingUnderstanding the needs of business and their implementation within the loyalty program Relationship management where I serve as a primary point of contact for all loyalty related strategies and initiatives including IT, marketing, retail, sales, operations, digital, finance, HR as well as external partnersCRM platform features improvementsData-harvesting throughout complete customer journey and data-processing for lifecycle marketing and customer retention purposesManagement of complete funnel from new program participation to repeat engagement Customer experience touchpoints and CX optimizationDatabase segmentationAI Creation of personalized promotionsProgram operations and analytics Review of key performance matrixMaintain a bias for action & act daily to move the needler against targets that matter to business at the highest levelManagement of loyalty program budgetPlanning and coordination of rollouts in different markets

• 4 year experience leading the biggest consumer rewards multi-partner loyalty program in Serbia• Managed the company from its start and grew customer portfolio to more than 1.1 million users and 15 program partners across different industries (IDEA, Roda, Mercator, Nis Gasprom Neft, Vip, Sberbank, DDOR, Master Card, Benu apoteke. Among first companies to implement customer data segmentation and offer personalization based on customer habits. As a result SK was voted regional project of the year and received Best buy Award.

• Responsible for preparation and execution of annual marketing plans and budget. • Actively participated in preparation and execution of ATL and BTL campaigns.• Led a market research dept. and coordinated actions and promotions with Trading department.• Further responsibilities included leading cooperation with design and research agencies, store opening and in-store promotions.

• Overseen activities for Reebok, Colmar, Reflex-multi brand stores.• Responsible for development of marketing plan, ATL activities, store openings, presentations, promotions, events, sponsorships, in- store branding, POS, POP production, and loyalty program• 2 years of training and education with “The Retail practice” London (biggest client -Tesco) • Other responsibilities included sales meetings and contacts with key customers.