• Managing Realme Retail Operation across markets of Balkan region (Serbia, Greece, Romania, Bulgaria, Slovenia and other smaller markets).• Manage region goals, distribute team KPI and follow-up the results. Region wide store management, assist client build core stores, layout the optimal investment strategy per market.• Take charge of communication and coordination with partners and be fully responsible for the visibility of the brand. • Plan out new product release and follow up all retail modules deployment. • Carry out strategies competing against similar products from other competitors. • Support the Sales Team organization with all relevant Retail MKT activities

- Leading the team of Retail professionals in charge of regional operation across 5 markets in Serbia -rep. office region: Serbia, Croatia, Slovenia, BiH and Montenegro. - Core team member, part of management team who is in charge of all organisational decisions - Responsible for: Retail strategy and mid to long term planning, Brand Store Operation, Retail Planning & Analysis, Training & Support, Field Force Management, Visual Merchandising, Market Intelligence

▪ Leading the team of professionals in charge of regional retail operation across 8 markets in Adriatic region▪ Drive the planning, development and execution of Annual Retail Marketing plans, in alignment to market imperatives.▪ Develop, implement and review 3-6 month in-store marketing plan, based upon market analysis, the Marketing Strategy and the Marketing Platform, which will subsequently drive sell-out of the products and propositions in the channel(s), maximizing ROI and ensuring performance issues are addressed. ▪ Ensure the implementation of the global Aspiration Brand Guidelines and business diversification and cooperate with local partners and resources to amplify Brand awareness and Brand experiences in retail environment.▪ Market Intelligence: Collecting field data information and supporting the Sales teams in understanding the competitive landscape, in order to develop our competitive positioning, messaging and programs.▪ Retail Planning & Analysis: Analyse retail trends and competitors retail activities. Retail data/sell-out performance analysis, budget planning and ROI analysis. Strategic development of Samsung's retail presence in Adriatic region. Retail mapping and segmentation, dealer/site selection, real estate analysis. Generate shopper insights & retail design innovation ideas. Initiate new retail solution/program to enhance in-store experience. ▪ Field Force Management and Visual Merchandising: Coordinate field force members’ activities across managed markets in order to stimulate higher sales volume, by applying merchandising guidelines and by leading the team of Samsung Sales Consultants.▪ Training & Support: Leadership of team of professionals responsible for delivery of retail sales training programs and learning content for Samsung Mobile, Consumer Electronics, and Home Appliance products.

- Retail Planning & Analysis: Analyze retail trends and competitors retail activities. Retail mapping and segmentation, performance analysis, budget planning, ROI analysis and strategic development of Samsung retail presence in Serbia, Macedonia and Montenegro; Manages and analysis of marketing investments.- Visual Identity & Merchandising: Develop retail and store identity guidelines. Manage shop displays/fixture / POP design, production and distribution. Ensure visual identity compliance. New store development.- Marketing processes & Guidelines: Manage the work processes and projects with internal and external partners (agencies, product team). Cooperation with non-marketing departments.- Procurement Management process: Vendor management, POP material purchasing and logisitcs- Planning and Coordination of channel marketing activities together with sales teams- Execution and coordination of in-store strategies

Managing marketing activities and maintaining brand presence in the indirectsales channels, including: Exclusive partners, dealers (Tehnomobile, Handy,Com Trade), Large accounts (Štampa Sistem, Futura Plus etc.)Responsibilities:• Partners advertising and promotions• Execution of BTL activities according to defined strategies• Coordination of BTL and creative agencies• Negotiations with vendors and partners• Development of POS materials in order to meet tactical and strategicrequirements

• Execution of all trade campaigns in coordination with the senior marketing communications• Execution and follow up of other activities in line with BTL activities• Follow up executed activities in line with the strategy and planned tasks• Ensure that current tasks are completed within defined deadlines• Close cooperation with creative and BTL agencies• Coordination of internal tasks within department and the Company• Reporting of development status to senior marketing communications expert

Internship program at HRS consulting department in PWC:- Benchmarking: Remuneration and Benefits Data, Saratoga Human Capital and HR metrics- Research, analysis and reporting for clients in several industries: Telecommunication, Banking, Pharmaceutical, FMCG.