Jim Overly

Jim Overly Email and Phone Number

Marketing Communications @ Abbott
illinois, united states
Jim Overly's Location
Cincinnati, Ohio, United States, United States
Jim Overly's Contact Details
About Jim Overly

I have expertise in project management with extensive experience developing and executing successful marketing programs to drive sales, build awareness, and increase usage. I am adept at leveraging industry knowledge and business acumen to manage and implement digital and print product builds, driving customer communication campaigns, vendor management, and quality assurance. I have demonstrated the capacity for effective communication, fostering relationships across internal functions and with external stakeholders to deliver on business objectives.• Relationship Management• Onboarding and Training Business Systems & Process• Customer-Focused • Product Development and Analytics Reporting

Jim Overly's Current Company Details
Abbott

Abbott

View
Marketing Communications
illinois, united states
Website:
abbott.com
Employees:
82486
Jim Overly Work Experience Details
  • Abbott
    Content Author, Adobe Experience Manager (Aem)
    Abbott Feb 2023 - Present
  • Hearst Television
    Digital Archive Technician
    Hearst Television 2022 - 2023
    Wlwt, Cincinnati, Ohio
  • Cengage
    Product Information Manager
    Cengage 2019 - 2021
    Mason, Ohio
  • Relevate Health Group
    Project Delivery Associate
    Relevate Health Group 2018 - 2019
    Cincinnati Area, Ky
    • Build and manage communication campaigns using Salesforce CRM software as well as creating custom reports and dashboards to meet client expectations.• Partner with the account teams to identify and manage campaign issues while driving projects forward.
  • Cengage
    Integrated Campaigns Project Manager
    Cengage 2017 - 2018
    Mason, Ohio
    Managed the tactical execution of multi-channel marketing plans to increase conversion rates, create marketing impact, and meet business objectives for academic publishing company delivering highly customized learning solutions for college professors, students, corporations, and professionals.• Supported marketing stakeholders and interfaced with functional leads to ensure all campaigns were executed flawlessly, on time, and within budget.• Operated within a designated project management system (Workfront) and fostered cooperation and collaboration with campaign stakeholders.• Sustained end-to-end campaign execution, identifying opportunities for efficiency and aligning deliverables with the customer journey while maintaining awareness of the academic decision-making timeframe.
  • Epsilon
    Business Systems Analyst
    Epsilon 2016 - 2017
    Blue Ash, Ohio
    Epsilon's integrated loyalty program solutions leverage the power of rich transactional and demographic marketing data, strategic insights, and analytics to connect brands with businesses and consumers.• Able to analyze complex business systems issues and clearly communicate, both written and verbally, detailed specifications — project requirements, requested changes, and acceptance testing.• Provide detail to web and database developers regarding what should be included in the software, application, or product to ensure it is included for client implementation.• Configure system settings and options; plan and execute unit, integration and acceptance testing; and create specifications for systems to meet business requirements.
  • Epsilon
    Senior Account Executive
    Epsilon 2013 - 2016
    Blue Ash, Ohio
    • Configuring and deploying targeted, customized web content using Adobe Experience Manager (AEM) content management software.• Collaborating with client services, database programmers and website developers to ensure a consistent customer experience and functionality across platforms and browsers.
  • Cengage Learning
    Custom Project Manager
    Cengage Learning 2012 - 2013
    Mason, Ohio
    Academic publishing company delivering highly customized learning solutions for college professors, students, corporations, and professionals around the world.• Responsible for building and managing Custom print and digital academic learning solutions from start to finish, ensuring that each project is completed within prescribed time-frames and in strict compliance with customer specifications.• Build simple to complex projects utilizing original and existing source materials, applying appropriate royalties and permissions, forecasting usage, calculating price while maintaining acceptable profit margins, and monitoring inventory levels.• Partner with Custom field sales representatives within a designated territory to retain, reinvent, and grow base and new business requiring a high degree of customer contact.
  • Cengage Learning  [Formerly Thomson Learning, South-Western Publishing]
    Senior Marketing Communications Manager
    Cengage Learning [Formerly Thomson Learning, South-Western Publishing] 2002 - 2012
    Mason, Ohio
    Managed the creation of customer-focused, innovative, results-oriented marketing campaigns for higher education teaching and learning materials. Marketing tactics include creating and managing the development of community websites, e-campaigns, direct mail collateral, sales rep tools, end sheets, visual prefaces, back cover copy, and convention ads.• Drove sales and marketing optimization by taking initiative, thinking creatively, and embracing innovation.• Collaborated with marketing managers to develop strategic business plans for their respective discipline areas.• Successfully managed 300+ yearly projects across multiple discipline teams in an efficient and timely manner.• Effectively managed challenges within the product teams to keep projects on time and within budget.• Hired and managed multiple freelance writers, designers, and print vendors. Prepared creative briefs, wrote and edited product copy, provided art direction, and managed design proofs.
  • Iprint Technologies – Wood Associates
    Account Manager
    Iprint Technologies – Wood Associates 2001 - 2002
    Mason, Ohio
    Creative promotional products company dedicated to the sale of imprinted merchandise and marketing materials, enhancing corporate image, and building brands.• Designed, developed, and maintained exclusive web-based company stores in which clients and their employees could order custom imprinted merchandise.• Increased revenue through an aggressive pursuit of new client business including direct calls, developing new promotional programs, and closing sales.
  • J. Charles Crystalworks Inc. - Sterling Cut Glass
    Marketing Manager
    J. Charles Crystalworks Inc. - Sterling Cut Glass 1989 - 2001
    Erlanger, Kentucky
    Supplier of crystal executive awards and business gifts to the promotional products / awards and recognition industry• Developed and executed a strategic marketing plan which consisted of direct sales calls to promotional products distributors, strengthening customer partnerships at industry trade shows, and publishing product catalogs and promotional flyers resulting in consistent yearly sales gains.• Copywriting, layout, editing, and distribution of catalogs, promotional sheets, and press releases. Provided art direction for all catalog product photography and negotiate print buying to ensure maximum cost savings as well as budget management for all projects.• Reported to and collaborated directly with company president regarding new marketing strategies, new product development, and sales promotions.

Jim Overly Skills

Marketing Communications Copywriting Publishing Marketing Advertising Academic Publishing Sales Project Management Adobe Creative Suite Content Development Content Management Microsoft Office Copy Editing Public Relations Graphic Design Web Content Management

Jim Overly Education Details

Frequently Asked Questions about Jim Overly

What company does Jim Overly work for?

Jim Overly works for Abbott

What is Jim Overly's role at the current company?

Jim Overly's current role is Marketing Communications.

What is Jim Overly's email address?

Jim Overly's email address is jo****@****lon.com

What schools did Jim Overly attend?

Jim Overly attended University Of Kentucky.

What are some of Jim Overly's interests?

Jim Overly has interest in Photography, Golf, Travel, Piano.

What skills is Jim Overly known for?

Jim Overly has skills like Marketing Communications, Copywriting, Publishing, Marketing, Advertising, Academic Publishing, Sales, Project Management, Adobe Creative Suite, Content Development, Content Management, Microsoft Office.

Who are Jim Overly's colleagues?

Jim Overly's colleagues are Santosh Salve, Ciyon John, Ramanpreet Kaur, Dan Hallisey, Manuel Villamar, Tony Ferrazzo, محمد عبدالرحمن طه الخيبري.

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