Jim Overly Email & Phone Number

WLWT, Cincinnati, Ohio

Mason, Ohio

Cincinnati Area, KY

• Build and manage communication campaigns using Salesforce CRM software as well as creating custom reports and dashboards to meet client expectations.
• Partner with the account teams to identify and manage campaign issues while driving projects forward.

Mason, Ohio

• Managed the tactical execution of multi-channel marketing plans to increase conversion rates, create marketing impact, and meet business objectives for academic publishing company delivering highly customized learning.
• Supported marketing stakeholders and interfaced with functional leads to ensure all campaigns were executed flawlessly, on time, and within budget.
• Operated within a designated project management system (Workfront) and fostered cooperation and collaboration with campaign stakeholders.
• Sustained end-to-end campaign execution, identifying opportunities for efficiency and aligning deliverables with the customer journey while maintaining awareness of the academic decision-making timeframe.

Blue Ash, Ohio

• Epsilon's integrated loyalty program solutions leverage the power of rich transactional and demographic marketing data, strategic insights, and analytics to connect brands with businesses and consumers.
• Able to analyze complex business systems issues and clearly communicate, both written and verbally, detailed specifications — project requirements, requested changes, and acceptance testing.
• Provide detail to web and database developers regarding what should be included in the software, application, or product to ensure it is included for client implementation.
• Configure system settings and options; plan and execute unit, integration and acceptance testing; and create specifications for systems to meet business requirements.

Blue Ash, Ohio

• Configuring and deploying targeted, customized web content using Adobe Experience Manager (AEM) content management software.
• Collaborating with client services, database programmers and website developers to ensure a consistent customer experience and functionality across platforms and browsers.

Mason, Ohio

• Academic publishing company delivering highly customized learning solutions for college professors, students, corporations, and professionals around the world.
• Responsible for building and managing Custom print and digital academic learning solutions from start to finish, ensuring that each project is completed within prescribed time-frames and in strict compliance with.
• Build simple to complex projects utilizing original and existing source materials, applying appropriate royalties and permissions, forecasting usage, calculating price while maintaining acceptable profit margins, and.
• Partner with Custom field sales representatives within a designated territory to retain, reinvent, and grow base and new business requiring a high degree of customer contact.

Mason, Ohio

• Managed the creation of customer-focused, innovative, results-oriented marketing campaigns for higher education teaching and learning materials. Marketing tactics include creating and managing the development of.
• Drove sales and marketing optimization by taking initiative, thinking creatively, and embracing innovation.
• Collaborated with marketing managers to develop strategic business plans for their respective discipline areas.
• Successfully managed 300+ yearly projects across multiple discipline teams in an efficient and timely manner.
• Effectively managed challenges within the product teams to keep projects on time and within budget.
• Hired and managed multiple freelance writers, designers, and print vendors. Prepared creative briefs, wrote and edited product copy, provided art direction, and managed design proofs.

Mason, Ohio

• Creative promotional products company dedicated to the sale of imprinted merchandise and marketing materials, enhancing corporate image, and building brands.
• Designed, developed, and maintained exclusive web-based company stores in which clients and their employees could order custom imprinted merchandise.
• Increased revenue through an aggressive pursuit of new client business including direct calls, developing new promotional programs, and closing sales.

Erlanger, Kentucky

• Supplier of crystal executive awards and business gifts to the promotional products / awards and recognition industry
• Developed and executed a strategic marketing plan which consisted of direct sales calls to promotional products distributors, strengthening customer partnerships at industry trade shows, and publishing product catalogs.
• Copywriting, layout, editing, and distribution of catalogs, promotional sheets, and press releases. Provided art direction for all catalog product photography and negotiate print buying to ensure maximum cost savings.
• Reported to and collaborated directly with company president regarding new marketing strategies, new product development, and sales promotions.