Leading the Digital, Data and Innovation teams within Anglian Water's @ one Alliance underpinning the needs of a £2.5Bn AMP 8 capital investment program across 800 projects in the East of England

The Anglian Water @one Alliance - comprises consultants, contractors, and other stakeholders who together will deliver projects accounting for over half our capital investment programme. The @One Alliance will design and build around 800 schemes worth approximately £2.5bn between 2025-2030 and these include: water and water recycling treatment centres serving more than six million people in eastern England, maintaining/improving our region’s water mains and sewerage network. Alliance partners are: Anglian Water Asset Delivery, Balfour Beatty, Barhale, MMB, SWECO, Skanska, Binnies and MWH Treatment.This role includes:1. Building and managing a diverse digital team from 4 to 27 FTE to support the agile development of new products and services, launching new applications but also solving the technical debt challenge built up over many years.2. Designing a roadmap for the business to accelerate capabilities via exploitation of new platforms such as deployment of Azure and Data Bricks environments, Resolve VR, Esri Geospatial and Autodesk Construction Cloud platforms.3. Creating partnerships with academic Institutions such as Cranfield University to explore new technologies 4. Delivering as a member of the Senior Leadership Team on the future pan Alliance approach to AMP 8 5. Innovating with new cultural and process approaches to a wide range of current challenges whether it be building MVP's or developing a new suite of tools to improve productivity on site.6. . Supporting the development of future digital skills by sponsoring and providing resources at the Norwich Techathon for children and young adults7. Supporting the development of a comprehensive approach to data, developing approaches to reduce technical debt and exploit data silo's to drive new products allied to a detailed governance program.

Bringing new thinking and innovative approaches to solving business problems, we accelerate capability and performance by joining the dots within your business. We help a wide range of businesses and organisations accelerate their digital capability. We have been fortunate to have clients from Global Corporations and Govt Departments to early stage startups. As members of the Accelerated Capability Environment we have bought new perspectives and capabilities to a wide number of UK Government departments and law enforcement agencies. Winner of the ACE Community Award 2019 for best Newcomer to the Community Winner of The Sony Business Innovation Award

Supporting the development of a 10x capability for businesses and organisations in Europe and the Middle East. Hacks include Future of Mobility, Dubai Airports and Dubai customs.

Supporting the founders of the business in strategic discussion, direction and subsequent successful sale of the business

Chairing a public/private partnership board our mission is to improve the ‘health’ as well as the ‘wealth’ of the region by bringing together business and political leaders to amplify the region’s existing, collective strengths in science, technology and create a place where people and business can thrive.Our growth opportunity lies in the mix and diversity of businesses, sectors and communities that make up the Tech Corridor.At one end of the Tech Corridor, we have Norwich which is home to both a fast-growing digital tech sector as well as internationally renowned research into food and agri-tech. At the other end, Cambridge has a world-leading life science cluster and a strong and well-established deep-tech sector. We also have a strong renewable energy sector that stretches along the Norfolk and Suffolk coast and into the Tech Corridor. Underpinning these sectors is a diverse engineering and manufacturing expertise that can turn cutting edge research and ideas into products and services – something we see in practice throughout the Corridor.

Marshall of Cambridge Holdings is the 19th largest private company in the UK with a turnover of £2.6bn and 6,211 employees. My role involves working alongside the Group Chief Executive to define and develop the Groups future strategic direction over 3, 5 and 15 year timescales. This also involves extensive senior stakeholder management in a complex environment.In January 2018 I set up Marshall Technology Horizons to lead the the innovation and exploitation of new technology across the group. This focus includes work within UAV, IoT, 5G and mixed reality space, testing new concepts within a sprint cycle. We build capability by collaborating with leading educational institutions and SME's to transition concepts to prototypes. A further element of the role is as a member of the Marquity investment committee I assess larger scale investments in early stage technology business which have grown within the groups Martlet investment portfolio.

Working alongside Heads of Consulting in the Client Groups, Heads of Creative Services and the Strategy Practises my role is to support/advise on digital transformation programs across Enterprise Services, Government and National Security. Leading Applied Intelligence Futures concepts on areas such as a new Cyber product, Fin Tech, PSD2 and GDPR. Developing propositions for innovative new medium term revenue streams that build upon existing core competencies within the broader business.

Providing ongoing digital advice and support to the members of the board. I have recently completed a digital transformation project mapping out the key pillars that would enable the business to step change its capability. I support the Group Director of Communications and the Group Brand Director covering areas such as digital, team recruitment, CRM, Ecommerce, website scope/build, social media and emerging technologies. I have worked with Aurasma to develop the worlds first augmented reality annual report and Google to deploy StreetView mapping of courses such as Epsom.

Awedience: Social business intelligence for niche markets.Awedience has the ability to rapidly analyse big data sets, define and map communities and identify target segments. The platform enables businesses such as PwC and Abcam to rapidly understand who is influential within a given community at a granular level by applying our proprietary database and algorithms. Awedience can identify the optimal way to strengthen a network and identify new target segments.Whilst no longer a director i remain a shareholder and advisor to the business.

Working with the VC's, CEO and other key stakeholders to map the opportunities within the Geo Spatial data sector. My work involved researching the competitor landscape, looking at new business arenas and helping the business better articulate its commercial proposition. This work also enabled me to better understand the importance of location for a wide range of consumer journeys.

Developed and implementing a strategic digital transformation plan for AXA Wealth.• Created a new approach for IT and marketing teams to work more collaboratively reducing friction, and improving speed and number of projects delivered including:1.Consolidation of a wide number of customer self service tools into a coherent Eservices hub, trebling the customer usage of this area of the site within one month2. Moving critical parts of the existing website estate to a responsive design via an upgraded CMS platform3. Development of social media strategy, deployment and use of an enterprise social media listening platform, (following a detailed market review), with KPI’s that ensured AXA wealth benchmarked competitors daily/weekly• Supporting the management team in selection of candidates for new team structures • Mentored senior teams as the business underwent a digital transformation process• Provided regular formal and informal senior team briefings to engender support from key stakeholders within a complex matrix structure, this ranged from Chief Information Architect and Marketing Director to IT managers• Represented AXA Wealth as a contributor to a cross-company digital steering group advising on company approach to areans such as big data, start-up community and social media

Providing support to the founder (at the request of a major investor) in order to develop a strategic digital plan, from initial website rebuild to future roadmap for the business.

Innovation, ideas and technology now have the ability to make a difference, delivering real, long-term change across the globe. We created Idea Transform to empower the meaningful entrepreneurs driving this change through events, mentoring and targeted support. Idea Transform aims to inspire meaningful projects, from Cambridge and beyond, in areas as diverse as education, health, finance, community and the environment, to benefit us all while building sustainable businesses.Its first major event, in partnership with the University of Cambridge Centre for Entrepreneurial Learning (CfEL), ARM and Red Gate Software took place in April, 2012, with around 120 participants and mentors. Nine teams made it through the weekend, with prizes of ongoing support for winners in four categories.

Working alongside the MD and consumer business advising them on best use of digital approaches in relations to clients such as Kraft, Exxon Mobil and EDF. Additionally my role was to scope the potential for digital services within the consumer group and recommend potential agency partners where there were inhouse capability gaps.

This was a high impact fast moving campaign where I delivered a digital global communication and engagement strategy which digitally out performed every other bidding nation, culminating in a supporter base of 2.5m people from over 185 countries.• Responsible for leading the design and build of the England 2018 website and seven other digital platforms, a project I delivered within 6 weeks of joining the bid team• Developed the international engagement strategy delivered registrants via a site that operated in 12 languages and driven by 3,000 search terms tracked and optimised across 19 different search engines. • Designed, built and deployed an eCRM strategy which achieved industry leading open/click thru rates.• Launched a mobile strategy encompassing text messaging, mobile site, Iphone app and geo targeted messaging• Devising and implementing a wide ranging social media strategy, this included: organically building a Facebook group from 0 to over 340k Fans from 170 countries, monitoring social media networks, developing a social media outreach program, as well as the approach for moderated user generated content in a highly contentious environment.• Created a highly interactive explanation of English Football’s social impact in 100 countries using video overlay technology and implementing all aspects of the digital and mobile strategy for England’s bid to host the FIFA World Cup in 2018. - Developed a structured working approach alongside key premier league clubs and the Foreign Office Digital Diplomacy unit

Country Manager of Sony's Direct B2C/B2B operations within UK and Ireland, sales derived via web @ www.sonystyle.co.uk and via an inbound/outbound contact centre.• P&L responsibility for all aspects of the business unit, current turnover is in excess of £30m with a digital marketing budget of more than £2m, over 70k inbound calls and in excess of 4m unique visits per annum• Defined and implemented the strategic plan which has delivered substantial year-on-year growth in online/ offline business areas whilst ensuring that a very high level of customer experience is maintained at all times• Leading and motivating a team of 26 people including 3 direct reports in a multi-stakeholder environment• Managing teams responsible for delivery of product/web marketing, contact centre operations, customer services and B2B account development.• Project managed UK integration of an international business addressing web platform, human resources, finance, accounting, legal, logistical and operational streams • Extensive experience of delivering sales and marketing messages to B2C consumers using a wide range of online marketing disciplines such as Paid Search, Affiliates, Display Advertising and Social Media. • Defining and managing a wide range of web development projects with a CAPEX in excess of £3m • Analysing consumer feedback using Net Promoter Score methodology and usability testing in order to deliver a best in class multichannel retail experience• Creating successful launch campaigns for new products categories. ‘VAIO by you’ and the Sony Reader• Evaluated and refined sales and marketing activity utilising a wide range of web analytic tools• Successfully balancing the aspirations of the Direct Channel with traditional trading accounts.

Responsible for identifying and developing new service propositions and products which support core sales strategies.•Structured Sony’s partnership with Domestic and General to create new revenue streams from market leading financial services propositions which led to the doubling of the business within 18 months. •Planned and implemented the simultaneous launch of these new propositions in 135 franchised stores, having revised all consumer and dealer communication.•Scoped the potential for a UK Digital Image Management Service, structured contract with selected ‘white label’ partner (www.photobox.co.uk) and successfully launched a new and profitable service within 12 weeks•Developed and implemented a six figure additional net profit stream for Sony by devising a commercial and marketing partnership with the senior management team of LoveFilm•Modelled and tested a consumer training package pilot for Sony Centres, this included communication strategy, financial modelling, content development and store implementation

The objective of this role was to develop a new direct sales channel for Sony using both web and call centre interfaces without jeopardising existing extensive dealer relationships. As a key strategic project, and due to its complexities, it had both European and Global accountabilities.• Delivered the most successful sales proposition in Europe, increasing year-on-year sales by 65% and ensured that the UK operations were by far the largest sales and net profit contributor within Europe • Developed and managed effective national print and online campaigns to maximise sell through within a 12 week product life cycle• Devised and managed an extensive online promotional campaigns utilising: e-CRM, affiliate marketing, paid and organic search, web traffic analysis• Devised and implemented a pan-European Christmas etail and off-line communication strategy• Managed a number diverse and often conflicting stakeholders within the company towards a winning solution

• Managed Dixons’ Airport Trading account, their flagship retail stores and a key high profile account for Sony• Negotiated at MD level and implemented complex trading terms that substantially increased product sales and ensured category leadership within the stores• Designed a wide range of innovative consumer marketing activity• Analysed major issues within the supply chain and implemented substantial improvements • Planned and implemented two very successful staff incentives which resulted in strong year-on-year growth and establishment of Sony as the brand of choice for the sales staff • Structured the trading relationship and mutually agreeable legal platform between Sony UK and www.amazon.co.uk , the first such agreement between the two companies globally• Worked in partnership with Amazon International Board members to deliver an effective and accelerated sales and marketing plan • Structured trading agreements with Dabs.com and Sky.com addressing the unique challenges of each channel • Planned and implemented the development of Sony Europe’s first solus store within an airport environment, which opened in May 2002 in Copenhagen• Created and launched the most successful sales and marketing campaign for the IP7 Handycam in Europe. This campaign won a highly commended award at the Cannes Tax Free World Frontier Awards in October 2002. • Delivered strong double digit year-on-year growth despite exposure to a very difficult airport trading environment• Reviewed and redrafted the Pan-European trading terms for ecommerce sector to ensure the terms delivered measurable benefit to the Sony brand

• Managed and developed a range of key accounts including Budgens, Londis and the key South East wholesaler • Negotiated and implemented a wide range of annual account plans, which I successfully managed to ensure the account achieved or surpassed profitability and volume targets• Structured effective trade marketing promotions to encourage retailers trial of new products• Collated and analysed sales/positioning data to facilitate category management processes• Developed the business case which convinced the UK Board to fund the development of a new channel • Project managed the design and implementation of Häagen-Dazs vending concepts for high traffic locations using early stage Telemetry technology to drive operational efficiency