Through Strategic Brand Positioning and Integrated Marketing Campaigns, Jo is an accomplished Sales, Marketing and Communications Director. Seasoned marketing leader equipped with an exceptional talent for identifying company strengths and competitive advantages. Over 20 years of experience guiding businesses from early stage to sustained success by repositioning brands, expanding into new markets, optimising CX journeys and implementing data-driven growth strategies.Jo delivers maximum value for companies ready to scale, Jo's superpower is identifying the heart of a brand and bringing that purposefully to life through creative marketing applied across media channels and markets.Currently, Jo sits on the leadership teams for Fox Red Media, Farming Britain and Animal Web - a unique position that allows her to flex her Sales and Marketing muscles and follow her drive and passion for animal welfare and the countryside community.