JICWEBS is a cross-industry trade body that works to bring trust and transparency to digital advertising practices across the UK. During the past two years we’ve achieved double subscriber growth, government endorsement, and adoption of our standards by major publishers and online platforms, including Facebook, Google, Amazon and The Guardian.Key Accountabilities• Management of the client database in Salesforce, applying data segmentation for email campaign using Mailchimp, event invites (utilising Eventbrite), mailings, standards updates etc.• Devise and create regular email campaign newsletters to JICWEBS signatories using Mailchimp, including performance analysis.• Social Media campaign management and analysis using B2B channels, Twitter and LinkedIn.• Event Management, project managing twice yearly client events, co-ordinating speakers, registrants and venues with clients such as Google and Facebook, managing event registration via Eventbrite, social media campaign and capturing and sharing feedback post-event via Survey Monkey.• Supporting the Sales team with outreach to large media agencies, setting up and co-ordinating meetings and briefings.• Working with a PR consultancy to create PR strategy, press releases and opinion pieces.• Maintain the company website.

Key Accountabilities • Devise and manage integrated email marketing campaigns to acquire and retain customers & maximise booking conversion, resulting in an increase in email revenue by 41%, year on year (2016 vs 2015) • Write email copy, prepare content and design briefs resulting in driving 88% more sessions to the website year on year (2017 vs 2016) • Manage the implementation, tracking and performance of email marketing campaigns and deliver regular reports of campaign results, including conversion analysis and evaluation of KPI’s. • Create and manage the marketing database including segmentation to drive all marketing campaign activity using the Contour multi-channel platform. Achieved database growth of 29% and reduced the unsubscribe rate to 0.8% in 2 years (2015-2017).• Brief and work with agency, designers, PR, content writers and digital team who all contribute to the campaign activity. • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels, including the website. • Ensure accuracy of promotional marketing materials and co-ordinate sign off.• Project manager for 3 major holiday promotions with the Daily Mail and regional newspaper groups each year. • Develop website content, optimising customer journeys. • Account manage relationships with holiday park operators and newspaper groups. • Work with agencies to develop digital marketing strategy re: email, PPC, SEO and social media.

Worked in a busy marketing department for the UK’s leading event services companies to help deliver external marketing campaigns promoting our venues and services

• Ownership for the planning, development and delivery of all key marketing activity and budgets in order to drive holiday sales through the specialist sales channel (Loyalty Club, Groups, Conference and Events). • Designed and executed all key online and offline marketing activity • Responsible for driving increased revenue from the Privilege Holiday Club, generating an average sales growth of +20%, year on year, achieved by growing the customer base via the introduction of e-mail campaigns and a dedicated website, combined with raising its profile across the Butlins Resorts and generated a +12% increase in revenue, year on year for Groups. • Played an integral role in the development of a new brand identity for the Butlins conference and events business and the launch of the new Shoreline Hotel and Conference Centre in 2006; designed and created the new Butlins Hotels brochure with a distribution of 16,000 copies in 2010. Loyalty Manager (Butlins brand) (Premier Club members & On-Resort Holiday Sales) • Planned and developed all on-resort marketing strategy and activity including POS, direct marketing and sales promotions for Butlins Holiday Booking Shops and achieved an increase in on-resort holiday sales of 107% year on year (2004/2005). • Introduced a new agency to launch the Premier Club members’ magazine (issued quarterly) designed alongside a dedicated website to improve engagement from our most loyal customer segment, increasing tariff from this group of customers by 5% (£700k) year on year, compared with 9% decline in the previous year. • Commissioned field, telephone and focus group research to gain insight from existing customers, prospects and considerers that we used in the ongoing development of Butlins’ communication strategies. Marketing Executive (Haven brand) • Developed and executed local marketing activity for the 36 Holiday Parks in order to drive on-Park holiday sales and advance bookings.

• Responsible for production and delivery of customer magazine, working with external agencies; positive customer feedback resulted in further developing the magazine for subsequent issues over a 2-year period. • Implemented corporate advertising campaigns to enhance brand identity, working with external agencies. • Developed and implemented the corporate trade and consumer PR plan, responsible for preparing and copywriting all corporate press releases and managing media distribution. • Evaluated regional PR activity liaising with several local PR agencies, organising press events and managing relationships with journalists and media. • Project co-ordinator and copywriter for all corporate industry awards, submitted 4 winning entries for ‘Housebuilder of the Year’ in 2002, in industry awards (‘What House?’ and ‘Building’ Magazine).

• Worked in a busy PR agency that specialised in market leading brands in the DIY and housewares industry • Developed PR strategy and campaigns for new products and pitched and presented for new business accounts. Copywriter for press releases (trade and consumer) • Responsible for trade and consumer relationships, media distribution and follow-up, ensuring good coverage. • Event co-ordination and management – new product launches. • Managed account budgets

Sheffield Hallam University Marketing Officer (1995 -1998) • Planned and implemented marketing campaigns for student recruitment, liaising with external agencies and local/national media and managed events for university open days, careers fairs and recruitment. Project Co-ordinator • Responsible for co-ordinating the Northern Artists into Schools project, organising 3 major UK promotional launches.