Jo Weston π Email and Phone Number
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Jo Weston π personal email
After a decade of working in advertising & marketing in the UK and helping co-found a very successful start-up in NL, it suddenly dawned on me that I didnβt believe in what I was βsellingβ anymore. I felt that I had a responsibility to use my time and expertise to make a difference to the people and planet we live on. So, I quit my job, and I set out to build bold and brave mission-led brands. Brands that can stand out by: -1) Solving a problem in a unique way 2) Making a positive impact to people & planet. 3) and...are financially sustainableThose are the brands that;People want to work for,People want to buy from,Investors get excited about.ππππ π ππI'll give you clarity on your brand story & strategy and the confidence and courage to execute on it.Services: Brand development: Brand strategy, positioning, partnerships, values & culture, pitching, copywriting, value proposition, story. Marcomms: structure, goals, measurement, B corp coachingπππ π ππππ ππππStart-ups, scale-ups and social enterprises, both B2B & B2C sectors. Iβve scaled technologies in climate, circularity, education, nature, medical. πI was lucky to be on the founding team of the Financial Times #1 fastest growing company 2018, Top 50 Deloitte start-ups 2023 in NLππππ ππππ πππβWithout your support we would not be where we are today. Clarity and implementation of a clear mission, values and brand strategy created the foundation for our businessβ. Jorn Eiting van Liempt, CEO SeenonsβJo helped us create a solid base for all our marketing efforts. Moreover her positive energy and humour helped us get through some very hectic times which I will always be thankful for". Marius Smit, CEO Plastic WhaleβHuge huge huge HUGE hankyou for all your help, patience, resilience and sense of humour to drive us to become B Corp certified - an accolade for yourself as well as team Yellow". Jane Birkin CEO Yellow Globalπππ ππ?π± Iβll challenge you to be authentic, brave & bold.π± Iβll think about the high level brand strategy but can also energize & inspire others to do it!π± I put the mission and values first to attract the best talent, loyal customers, partners & investors.These are the values I live and work by:Different is cool - Experiences over stuff - Honesty is the best policy - Nature is our friend - Be kind πππ ππ πππππCup of coffee β or tea π«? Ik spreek charmant Nederlands of Queen's English ;) π³π±π¬π§ Send me a DMLetβs talk about the potential to make big impact together.www.yojomarketing.comJox
Yojo
View- Website:
- yojomarketing.com
- Employees:
- 3
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Chief Mission Officer: Strategy, Brand And CommunicationsYojoHaarlem, Nh, Nl -
Chief Mission Officer: Strategy, Brand And CultureYojoHaarlem, Nh, Nl -
Building Bold Brands And Mission Driven BizYojo Jun 2018 - PresentHaarlem, North Holland, NetherlandsI help mission-driven businesses define a unique brand strategy & tell a bold story. Clients including: Triodos Bank, Plastic Whale, Seenons, Fun Forest, The Seaweed Farmers, Scale-up Impact, Down to Earth Collective, Yellow Global, Boardroom Whisperers, Manna, Planetir, Regenera -
Brand ConsultantTriodos Bank Oct 2024 - PresentDriebergen-Rijsenburg, Utrecht, NederlandSupporting the brand team with creating a unique brand strategy and communicating it with a bold story. -Inside-out/Outside-in research-Workshops-Process & planning-Strategy and story writing-Creative briefing -
Brand & Story ExpertGritd Oct 2024 - PresentNetherlandsSupporting start-ups tell their story, communicate and pitch their business to win the hearts of customers, future employees and investors -
Board WhispererThe Board Whisperers Jul 2024 - PresentHaarlem, North Holland, NetherlandsHelping CEOs and leadership teams to build impactful brands centered around a clear purpose and mission by combining the business strategy with clear brand strategy. To spark action I also work with teams to embed the mission and can also guide businesses that have the ambition to build their business to become B Corp certified. -
B Corp SherpaYellow.Global Apr 2022 - PresentAmsterdam, North Holland, NetherlandsYellow helps companies transform their cultures to dare to care more for people and planet. Working with global drinks brands and corporate hospitality clients. We are a collective of passionate and experienced individuals doing our best to make flexible working the norm. We are passionate about water π§ and donate 1% of all our revenue to 1% for the planet - two water charities: The Join the Pipe foundation and I am Water. I am proud to coach Yellow to become a mission-focussed company and achieve B Corp status in May 2024. www.makeityellow.global -
Brand & Marcomms Start-Up Coach & FacilitatorFilament Stac - Smart Things Accelerator Centre May 2023 - Oct 2024Glasgow, Scotland, United KingdomAn 18 month intensive tech accelerator led by industry experts. Achievements:--created and delivered all marcomms content -1-1 coaching including story, pitch, branding gaining investment for start-ups (edtech/deeptech/medtech/climatetech/femtech)-Developing go to market plans -
Board MemberCircular Communities Scotland Aug 2023 - Aug 2024Stirling, Schotland, Verenigd Koninkrijk -
AssociateSocial Investment Scotland Jul 2023 - Mar 2024Schotland, Verenigd KoninkrijkBusiness support on brand and marcomms matters -
Head Of Brand And MarcomsSeenons Mar 2021 - Mar 2022Amsterdam, North Holland, NetherlandsSeenons is a fast growing award winning (Top 10 Dutch start-ups, Deloitte Europe top 50) tech business with a mission is to bring people together for a waste-free world. The Seenons platform 'rescues waste' by matching the waste with companies that can use the waste as materials to make new products, accelerating the circular economy. www.seenons.com. - MT and board member with active role in leading, shaping and developing the business alongside CEO and company founders and other heads of departments- Defined the company vision, mission and values (taking the management and team on the journey getting everyone rallied and excited around the company being built!)- Created a brand book and clear storyline - Brand guidance for all visual and verbal communications- Led the communications & thought leadership PR resulting in national and international coverage - Managed and executed communications necessary for 2nd investment round- Built a lean and functioning marketing team- Set and managed the execution of the marketing strategy, KPI's and measurement- Carved a 50% growth in social media audience, 189% growth in web traffic, 60% growth in app visitors in 6 months. -
Communications ConsultantDown To Earth Collective Jun 2020 - Jan 2021Down to Earth film International Global Launch- Communication lead for global launch of the multi-award winning film Down to Earth- Sparring partner for the shaping of the DTE Collective in 2021 and beyond -
Brand Communication SpecialistThe Seaweed Farmers Jan 2020 - Sep 2020Ijmuiden, North Holland, NetherlandsFoundation on a mission to grow seaweed to filter water and offset CO2 β’ Developed company story, vision & missionβ’ Initiated & led company rebrandingβ’ Devised and implemented comms plan to achieve 100% crowdfunding -
Interim Marketing ManagerFun Forest Jan 2020 - May 2020Amsterdam Area, NetherlandsSocial enterprise with a network of climbing parks (like Go Ape) on a mission to create a more inclusive society and get people back to workβ’ Communicate corporate impact for the first timeβ’ Devise & Implement B2B online/offline comms strategy β’ Review of B2B customer experience Watch the film > https://youtu.be/5jtGhtn0qrY -
Head Of MarketingPlastic Whale Sep 2018 - Oct 2019Amsterdam En Omgeving, NederlandB Corp with a mission to achieve plastic-free waters worldwide β collecting plastic, creating circular furniture, educating kids (supporting foundation), activating businessesβ’ Developed company brand, visual and verbal identity + brand bookβ’ Managed all marketing B2B & B2C activity online & offline β’ Develop brand partnerships with corporate sponsorship with such as Tonys Chocoloney, PWC, Unilever, Bosch, Keenβ’ Led team and managed relationships with freelancers β’ Set-up company roadmap and working marketing project planningβ’ Set-up communication KPI's and budget β’ 100% + in LinkedIn followers, 15% + Facebook followers and 50% + Instagram. -
Marketing & General ManagerKernfarm Dec 2017 - Jul 2019BreukelenActive broad role in setting-up livestock pharmaceutical company working alongside company founders, achieving the #1 Financial Times gold award for fastest growing company in the Netherlands. -
Move To The Netherlands, Learn Dutch, Volunteer!Imburgering Sep 2008 - Oct 2015Haarlem Area, Netherlands- International move to the Netherlands + became mother to 2 wonderful boys- Learnt Dutch achieving highest level professional Dutch certification: Staatsexamen 2- Voluntary marketing positions to learn Dutch: Simavi (social media copywriting), Houtfestival Haarlem (comms team), TECS International (clean drinking water)- Chair of Expat group of 150 members.
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Marketing & Brand ManagerThe Home Builders Federation Jul 2005 - Jul 2008London, United KingdomLondon based membership organisation. Responsible for all marketing activities, including budget management and management of external suppliers. Led the restructuring and launch of a new website.Led the re-launch of New Homes Week, an annual focus in media for first time buyers, resulting in a 200% increase in PR coverage -
Account Manager & South Of Uk LeadA&P Feb 2004 - Jul 2005Preston, United KingdomSet up and ran the south of England office for marketing and sales promotion agency. Responsible for overseeing creative concepts, co-ordination of advertisements in local andnational media, organisation of brochures, signage/point of sale, direct mail shots, radio campaigns and photo shootsResponsible for marketing strategies for new luxury property developments
Jo Weston π Skills
Jo Weston π Education Details
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Cim Advanced Certificate In Marketing -
Dutch As A Second Language Nt2 At An Academic LevelPass -
Loughborough UniversityUpper Honours -
Sir Henry Floyd Grammar School, Buckinghamshire, Uk3 A Levels (Vwo) And 9 Gcse'S (Havo) Including Maths And English -
Linked In
Frequently Asked Questions about Jo Weston π
What company does Jo Weston π work for?
Jo Weston π works for Yojo
What is Jo Weston π's role at the current company?
Jo Weston π's current role is Chief Mission Officer: strategy, brand and communications.
What is Jo Weston π's email address?
Jo Weston π's email address is jo****@****f.co.uk
What schools did Jo Weston π attend?
Jo Weston π attended Chartered Institute Of Marketing, Dutch As A Second Language Nt2 At An Academic Level, Loughborough University, Sir Henry Floyd Grammar School, Buckinghamshire, Uk, Linked In.
What skills is Jo Weston π known for?
Jo Weston π has skills like Social Media, Marketing, Marketing Strategy, Marketing Communications, Event Management, Project Management, Social Media Marketing, Digital Marketing, Microsoft Office, Advertising, Project Planning, Event Planning.
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