Jo Weston 🌍

Jo Weston 🌍 Email and Phone Number

Chief Mission Officer: strategy, brand and communications @ YoJo
Haarlem, NH, NL
Jo Weston 🌍's Location
Haarlem, North Holland, Netherlands, Netherlands
Jo Weston 🌍's Contact Details

Jo Weston 🌍 work email

Jo Weston 🌍 personal email

n/a
About Jo Weston 🌍

After a decade of working in advertising & marketing in the UK and helping co-found a very successful start-up in NL, it suddenly dawned on me that I didn’t believe in what I was β€˜selling’ anymore. I felt that I had a responsibility to use my time and expertise to make a difference to the people and planet we live on. So, I quit my job, and I set out to build bold and brave mission-led brands. Brands that can stand out by: -1) Solving a problem in a unique way 2) Making a positive impact to people & planet. 3) and...are financially sustainableThose are the brands that;People want to work for,People want to buy from,Investors get excited about.𝐖𝐇𝐀𝐓 𝐈 πƒπŽI'll give you clarity on your brand story & strategy and the confidence and courage to execute on it.Services: Brand development: Brand strategy, positioning, partnerships, values & culture, pitching, copywriting, value proposition, story. Marcomms: structure, goals, measurement, B corp coachingπ–π‡πŽ 𝐈 π–πŽπ‘πŠ π–πˆπ“π‡Start-ups, scale-ups and social enterprises, both B2B & B2C sectors. I’ve scaled technologies in climate, circularity, education, nature, medical. πŸ†I was lucky to be on the founding team of the Financial Times #1 fastest growing company 2018, Top 50 Deloitte start-ups 2023 in NL𝐖𝐇𝐀𝐓 π“π‡π„π˜ π’π€π˜β€œWithout your support we would not be where we are today. Clarity and implementation of a clear mission, values and brand strategy created the foundation for our business”. Jorn Eiting van Liempt, CEO Seenonsβ€œJo helped us create a solid base for all our marketing efforts. Moreover her positive energy and humour helped us get through some very hectic times which I will always be thankful for". Marius Smit, CEO Plastic Whaleβ€˜Huge huge huge HUGE hankyou for all your help, patience, resilience and sense of humour to drive us to become B Corp certified - an accolade for yourself as well as team Yellow". Jane Birkin CEO Yellow Globalπ–π‡π˜ πŒπ„?🌱 I’ll challenge you to be authentic, brave & bold.🌱 I’ll think about the high level brand strategy but can also energize & inspire others to do it!🌱 I put the mission and values first to attract the best talent, loyal customers, partners & investors.These are the values I live and work by:Different is cool - Experiences over stuff - Honesty is the best policy - Nature is our friend - Be kind 𝐆𝐄𝐓 𝐈𝐍 π“πŽπ”π‚π‡Cup of coffee β˜• or tea πŸ«–? Ik spreek charmant Nederlands of Queen's English ;) πŸ‡³πŸ‡±πŸ‡¬πŸ‡§ Send me a DMLet’s talk about the potential to make big impact together.www.yojomarketing.comJox

Jo Weston 🌍's Current Company Details
YoJo

Yojo

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Chief Mission Officer: strategy, brand and communications
Haarlem, NH, NL
Employees:
3
Jo Weston 🌍 Work Experience Details
  • Yojo
    Chief Mission Officer: Strategy, Brand And Communications
    Yojo
    Haarlem, Nh, Nl
  • Yojo
    Chief Mission Officer: Strategy, Brand And Culture
    Yojo
    Haarlem, Nh, Nl
  • Yojo
    Building Bold Brands And Mission Driven Biz
    Yojo Jun 2018 - Present
    Haarlem, North Holland, Netherlands
    I help mission-driven businesses define a unique brand strategy & tell a bold story. Clients including: Triodos Bank, Plastic Whale, Seenons, Fun Forest, The Seaweed Farmers, Scale-up Impact, Down to Earth Collective, Yellow Global, Boardroom Whisperers, Manna, Planetir, Regenera
  • Triodos Bank
    Brand Consultant
    Triodos Bank Oct 2024 - Present
    Driebergen-Rijsenburg, Utrecht, Nederland
    Supporting the brand team with creating a unique brand strategy and communicating it with a bold story. -Inside-out/Outside-in research-Workshops-Process & planning-Strategy and story writing-Creative briefing
  • Gritd
    Brand & Story Expert
    Gritd Oct 2024 - Present
    Netherlands
    Supporting start-ups tell their story, communicate and pitch their business to win the hearts of customers, future employees and investors
  • The Board Whisperers
    Board Whisperer
    The Board Whisperers Jul 2024 - Present
    Haarlem, North Holland, Netherlands
    Helping CEOs and leadership teams to build impactful brands centered around a clear purpose and mission by combining the business strategy with clear brand strategy. To spark action I also work with teams to embed the mission and can also guide businesses that have the ambition to build their business to become B Corp certified.
  • Yellow.Global
    B Corp Sherpa
    Yellow.Global Apr 2022 - Present
    Amsterdam, North Holland, Netherlands
    Yellow helps companies transform their cultures to dare to care more for people and planet. Working with global drinks brands and corporate hospitality clients. We are a collective of passionate and experienced individuals doing our best to make flexible working the norm. We are passionate about water πŸ’§ and donate 1% of all our revenue to 1% for the planet - two water charities: The Join the Pipe foundation and I am Water. I am proud to coach Yellow to become a mission-focussed company and achieve B Corp status in May 2024. www.makeityellow.global
  • Filament Stac - Smart Things Accelerator Centre
    Brand & Marcomms Start-Up Coach & Facilitator
    Filament Stac - Smart Things Accelerator Centre May 2023 - Oct 2024
    Glasgow, Scotland, United Kingdom
    An 18 month intensive tech accelerator led by industry experts. Achievements:--created and delivered all marcomms content -1-1 coaching including story, pitch, branding gaining investment for start-ups (edtech/deeptech/medtech/climatetech/femtech)-Developing go to market plans
  • Circular Communities Scotland
    Board Member
    Circular Communities Scotland Aug 2023 - Aug 2024
    Stirling, Schotland, Verenigd Koninkrijk
  • Social Investment Scotland
    Associate
    Social Investment Scotland Jul 2023 - Mar 2024
    Schotland, Verenigd Koninkrijk
    Business support on brand and marcomms matters
  • Seenons
    Head Of Brand And Marcoms
    Seenons Mar 2021 - Mar 2022
    Amsterdam, North Holland, Netherlands
    Seenons is a fast growing award winning (Top 10 Dutch start-ups, Deloitte Europe top 50) tech business with a mission is to bring people together for a waste-free world. The Seenons platform 'rescues waste' by matching the waste with companies that can use the waste as materials to make new products, accelerating the circular economy. www.seenons.com. - MT and board member with active role in leading, shaping and developing the business alongside CEO and company founders and other heads of departments- Defined the company vision, mission and values (taking the management and team on the journey getting everyone rallied and excited around the company being built!)- Created a brand book and clear storyline - Brand guidance for all visual and verbal communications- Led the communications & thought leadership PR resulting in national and international coverage - Managed and executed communications necessary for 2nd investment round- Built a lean and functioning marketing team- Set and managed the execution of the marketing strategy, KPI's and measurement- Carved a 50% growth in social media audience, 189% growth in web traffic, 60% growth in app visitors in 6 months.
  • Down To Earth Collective
    Communications Consultant
    Down To Earth Collective Jun 2020 - Jan 2021
    Down to Earth film International Global Launch- Communication lead for global launch of the multi-award winning film Down to Earth- Sparring partner for the shaping of the DTE Collective in 2021 and beyond
  • The Seaweed Farmers
    Brand Communication Specialist
    The Seaweed Farmers Jan 2020 - Sep 2020
    Ijmuiden, North Holland, Netherlands
    Foundation on a mission to grow seaweed to filter water and offset CO2 β€’ Developed company story, vision & missionβ€’ Initiated & led company rebrandingβ€’ Devised and implemented comms plan to achieve 100% crowdfunding
  • Fun Forest
    Interim Marketing Manager
    Fun Forest Jan 2020 - May 2020
    Amsterdam Area, Netherlands
    Social enterprise with a network of climbing parks (like Go Ape) on a mission to create a more inclusive society and get people back to workβ€’ Communicate corporate impact for the first timeβ€’ Devise & Implement B2B online/offline comms strategy β€’ Review of B2B customer experience Watch the film > https://youtu.be/5jtGhtn0qrY
  • Plastic Whale
    Head Of Marketing
    Plastic Whale Sep 2018 - Oct 2019
    Amsterdam En Omgeving, Nederland
    B Corp with a mission to achieve plastic-free waters worldwide – collecting plastic, creating circular furniture, educating kids (supporting foundation), activating businessesβ€’ Developed company brand, visual and verbal identity + brand bookβ€’ Managed all marketing B2B & B2C activity online & offline β€’ Develop brand partnerships with corporate sponsorship with such as Tonys Chocoloney, PWC, Unilever, Bosch, Keenβ€’ Led team and managed relationships with freelancers β€’ Set-up company roadmap and working marketing project planningβ€’ Set-up communication KPI's and budget β€’ 100% + in LinkedIn followers, 15% + Facebook followers and 50% + Instagram.
  • Kernfarm
    Marketing & General Manager
    Kernfarm Dec 2017 - Jul 2019
    Breukelen
    Active broad role in setting-up livestock pharmaceutical company working alongside company founders, achieving the #1 Financial Times gold award for fastest growing company in the Netherlands.
  • Imburgering
    Move To The Netherlands, Learn Dutch, Volunteer!
    Imburgering Sep 2008 - Oct 2015
    Haarlem Area, Netherlands
    - International move to the Netherlands + became mother to 2 wonderful boys- Learnt Dutch achieving highest level professional Dutch certification: Staatsexamen 2- Voluntary marketing positions to learn Dutch: Simavi (social media copywriting), Houtfestival Haarlem (comms team), TECS International (clean drinking water)- Chair of Expat group of 150 members.
  • The Home Builders Federation
    Marketing & Brand Manager
    The Home Builders Federation Jul 2005 - Jul 2008
    London, United Kingdom
    London based membership organisation. Responsible for all marketing activities, including budget management and management of external suppliers. Led the restructuring and launch of a new website.Led the re-launch of New Homes Week, an annual focus in media for first time buyers, resulting in a 200% increase in PR coverage
  • A&P
    Account Manager & South Of Uk Lead
    A&P Feb 2004 - Jul 2005
    Preston, United Kingdom
    Set up and ran the south of England office for marketing and sales promotion agency. Responsible for overseeing creative concepts, co-ordination of advertisements in local andnational media, organisation of brochures, signage/point of sale, direct mail shots, radio campaigns and photo shootsResponsible for marketing strategies for new luxury property developments

Jo Weston 🌍 Skills

Social Media Marketing Marketing Strategy Marketing Communications Event Management Project Management Social Media Marketing Digital Marketing Microsoft Office Advertising Project Planning Event Planning Research Account Management Customer Service Strategic Planning B2b Organization Skills

Jo Weston 🌍 Education Details

  • Chartered Institute Of Marketing
    Cim Advanced Certificate In Marketing
  • Dutch As A Second Language Nt2 At An Academic Level
    Dutch As A Second Language Nt2 At An Academic Level
    Pass
  • Loughborough University
    Loughborough University
    Upper Honours
  • Sir Henry Floyd Grammar School, Buckinghamshire, Uk
    Sir Henry Floyd Grammar School, Buckinghamshire, Uk
    3 A Levels (Vwo) And 9 Gcse'S (Havo) Including Maths And English
  • Linked In
    Linked In

Frequently Asked Questions about Jo Weston 🌍

What company does Jo Weston 🌍 work for?

Jo Weston 🌍 works for Yojo

What is Jo Weston 🌍's role at the current company?

Jo Weston 🌍's current role is Chief Mission Officer: strategy, brand and communications.

What is Jo Weston 🌍's email address?

Jo Weston 🌍's email address is jo****@****f.co.uk

What schools did Jo Weston 🌍 attend?

Jo Weston 🌍 attended Chartered Institute Of Marketing, Dutch As A Second Language Nt2 At An Academic Level, Loughborough University, Sir Henry Floyd Grammar School, Buckinghamshire, Uk, Linked In.

What skills is Jo Weston 🌍 known for?

Jo Weston 🌍 has skills like Social Media, Marketing, Marketing Strategy, Marketing Communications, Event Management, Project Management, Social Media Marketing, Digital Marketing, Microsoft Office, Advertising, Project Planning, Event Planning.

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