Chiropractic and massage clinic started in 2007 requiring branding and marketing communications to acquire new patients.• Developed and executed initial brand development, marketing and advertising program.• Designed, built and maintain clinic website and subsidiary websites, along with SEO, updates and improvements.• Created social media program and PPC campaign and continue weekly updates, analysis and enhancements.

Advertising agency specializing in marketing communications executed through a diverse range of mediums including media, direct and interactive marketing and social media with clients such as Applanix, EnerQuality, Braund Supergraving Co. Ltd., 649Advantage.com, SciCan, Town of Milton, Enbridge and Town of the Blue Mountains.•Responsible for general management of the company including financial, accounting, purchasing and information technology.•Strategic Planner and Account Director responsible for providing strategic and market planning, budget control, invoicing and production management.•Executed corporate marketing programs, initiated media plans and developed marketing tools – print ads, portfolios, brochures, web site and social media platforms.•Effectively developed new business through sourcing of potential new clients, RFP submissions, developing relationships and new business presentations and materials.

Marketing consulting company specializing in business development, strategic planning, brand and image development and marketing and advertising plan development.

Refining and Marketing division of Suncor Energy Company with 305 retail gasoline stations across Ontario. Responsible for marketing communications for all sales channels including retail stations, residential & commercial natural gas, industrial and wholesale businesses and Sunoco.ca. •Created and implemented the 1st company-wide integrated marketing plan. Achieved cost savings in a marketing budget of $4.7 million of more than $750,000. Saved more than $500,000 in production costs through the consolidation, selection and management of a diverse supplier base.•Developed and implemented inaugural brand definition process, research methodologies and monthly marketing stewardship tracking and reporting. •Re-launched Ultra 94 brand after three years without marketing support. Ultra 94 sales ratio increased from 9.8% to 12.5% in less than three months. Worth millions of dollars to Sunoco.•Developed program that increased average residential natural gas sign-ups from 250 to 1,250 per month.•Instigated customer relationship program including permission e-mail marketing, database integration and customer buying behaviour analysis and direct marketing programs.

International professional conference organizer and division of Grey Worldwide. Managed office set-up, operations, forecasts, budget control, staffing and client services. •Developed EIMP’s brand and marketing tools – web site, brochure, direct mail, and new business submissions. In 3 month period, acquired three major conferences.•Managed relationships with head office in Montreal, and Grey Worldwide parent companies in Toronto and New York. Instrumental in Grey Canada winning 3 new pieces of “integrated” business.•Event planning including conceptualization and design, management and client services. Delivered 4 major events in Toronto and Montreal within 5 week period with a staff of 3.•Led the development and implementation of interactive technologies including online registration, exhibit registration, virtual trade show tours and webcasting of seminars.•Re-designed and re-launched OBGYN.net – the premier women’s health portal on the Internet.

Advertising and marketing communications company with clients such as Toyota, Canon, Lexus, Mackenzie Financial, Organon and Berlex.•Won three new pieces of business in 3 month period – Lexus, GE Capital and Organon Canada. Improved corporate image, initiated public and media relations plan and developed marketing tools – portfolio, brochures, web site and new logo/brand identity. Established new business team with specific responsibilities and incentives. •Created three new business units: DC Interactive, DC Relationship Marketing and DC Customer Intelligence Unit, including business plans, operational budgets, staffing and business development. •Through DC Customer Intelligence Unit, developed brand identity and marketing plan for Isee3D. In 1 year, share price went from $0.10 to $1.75.•Through Dentsu-Cadence Healthcare, launched and marketed the book, “Healthy Beginnings – A Women’s Guide to Pregnancy” and the company, Neuro-Biotech. In 1 year, NBIO share price went from $0.32 to $2.50.

Advertising agency with clients such as Sunoco, Royal Trust, Action Force, Ontario Science Centre, Hwy. 407, Lottario/Wintario, PointCast Canada and The Molson Indy. •Strategic Counsel and Account Director responsible for providing strategic and market planning, media planning and buying, budget control, invoicing and production management.•Responsible for general management of the company including financial, purchasing and information technology. Realigned contracts with all clients involving retainers and increased main client retainer by 50%, thereby enhancing profitability.•Effectively developed new business through sourcing of potential new clients, developing relationships, new business presentations and new revenue streams. Acquired 10 new pieces of business in 6 months.•Managing of staff while ensuring all projects completed on schedule and on budget.