Joy Adam Email & Phone Number

I write copy for a variety of brands and organizations, including The World Bank Group, MAGRABi, and Yvan Tufenkjian. I write copy for websites, social media, emails, and other marketing and communication collateral.

Dubai, United Arab Emirates

Was responsible for many different aspects of digital media. Pure Blue Solutions is an e-commerce company offering water solutions for health and sustainability. Some of my tasks included:• Metadata writing• Blog article writing• Websites: Managed website content & images according to SEO best practices.• Social media copywriting and coordination: Was responsible for social media content calendars. Wrote captions and ensured that visuals and copy were streamlined.• Social media reporting: Created social media reports using Supermetrics to display on Google Data Studio for efficient and streamlined reporting.• Copywriting for websites, product packaging, banners, posters, lookbook, and more. Coordinated with team members to ensure that all aspects of digital media were in-line and working together efficiently and harmoniously.

Beirut, Lebanon

Managed and created content for the social media pages of Daskara, an app that aims to be a repertoire of natural and cultural information for cities and villages all over Lebanon.

Beirut District, Lebanon

I worked on 2 regional accounts: EverydayMe Arabia & TikTok. My work revolved around researching market and search trends to come up with effective content strategies. Tasks included:- market research: Google Trends, keyword search volumes, etc.- website copy & metadata writing to match SEO- reaching out to bloggers & publishers to generate referral traffic- writing blog and feature articles for publishing on client & external websites- ad-hoc English to Arabic translation as needed

Beirut District, Lebanon

Created social media ad campaigns for several regional clients on social media platforms (Facebook, Instagram, Twitter, Snapchat, LinkedIn). My work also included optimizing campaigns, reporting on weekly, monthly, and yearly results, and providing recommendations for subsequent actions and campaigns.Most prominently, I worked on the social media ad accounts of the Abu Dhabi Department of Culture & Tourism and helped them diversify their ad efforts to reach a global audience, rather than just a local UAE audience. I worked on multiple ad objective campaigns, from brand awareness and traffic to conversion ticket sales campaigns. One such large conversion campaign was in partnership with Etihad Airways, aiming to drive ticket sales to Abu Dhabi, targeting users in Asia, Europe, and the Middle East.

Beirut, Beirut Governorate, Lebanon

Bachelor Of Arts (B.A.), Communication And Media Studies

AUB provided me with the sociopolitical and cultural knowledge and context needed to understand media - both historically and today. Media.

Honours Certificate, European Journalism

Part of the "Europe in the World" program, an advanced one-year undergraduate program that teaches EU affairs and how to report them..

Honours Certificate, European Journalism

Part of the "Europe in the World" program. The Danish part included courses on world politics theories and a rather large practical.