As a manufacturer of premium automotive products, Jaguar Land Rover, consider configuration technologies as a key enabler to the tailoring of our products to our customer needs. However, as a business we have observed that the integration of configuration technologies into day to day business operations is complicated by the proliferation of configuration capabilities across a number of types of enterprise IT applications. Some typical pain points we have observed are: - Misaligned configuration data causing error states. - Lack of collaboration between business units, resulting in sub-optimal solutions and error-prone manual processes. - Lack of insight into the consequences of design decisions made by product development and/or decisions on product offerings made by sales and marketing. - Inefficient and slow change management across multiple systems. - Broken sales processes.The technical Specialist role within JLR has been created to lead business thinking on the development and deployment of a leading edge configuration application within our business. Jaguar Land Rover is in the process of adopting a Configuration Lifecycle Management (CLM) approach which will integrate a number of central business processes and will: - Streamline and align all processes in relation to configurable products, - Support both the product definition’s lifecycle and the ordered product’s lifecycle, - Provides cross-functional collaboration between otherwise separate business functions, - Is used for planning, analysis and optimization as well as daily operations, - Aligns processes typically supported by other systems: PLM, CRM, ERP, various bespoke (typically outdated) systems, spread sheets and text documents.