- Led the Consumer Relations team, which is responsible for responding to consumer inquiries, with a focus on supporting the team through COVID-related transitions-Led website rebrand to reflect the company’s new Visual Identity, promote new product lines, and to improve mobile performance-Completed frequent website edits within a custom CMS-Built foundation for a complete website redesign to an e-commerce friendly functionality and UI based on my Google Analytics analysis, competitive review, and today’s trends-Liaised with brand managers, creative agency, and media agency to develop organic and paid social media campaigns that brought a new brand look to life, resulting in measurable brand lift across Facebook, Instagram, and YouTube- Developed a social media reporting dashboard in partnership with our media buying agency, and provided monthly reports and recommendations based on analytics- Analyzed competitor social behavior for opportunities to optimize our performance- Launched 3 new product lines’ PR in partnership with with brand managers and a PR firm, achieving more than 2.4 billion impressions across web, print, and broadcast - Contracted with macro and power middle influencers to promote new products on Instagram, reaching more than 500k users nationally- Edited PR documents including press releases, interview responses, and product information sheets

- Accountable for achieving clients' long-term goals through integrated marketing, including digital marketing strategies, content marketing, and brand development.- Lead strategic, cross-platform campaigns utilizing a variety of digital channels to achieve clients' business objectives.- Develop and distribute content to target audiences at each stage of the buyer's cycle. Identify and develop Brand Archetypes through quantified and qualified research methods.- Develop brand stories that create an emotional impact and drive action.- Learn constantly: stay current with digital marketing trends, tools, and strategies across a wide variety of industries.

Telling a story well is half the battle. The other half is knowing how to keep the story going through content, marketing, and strategic planning. In my role as content strategist I assist businesses in discovering the story they can tell - what makes them different, how they operate, who they are - as well as creating and executing a strategy for sharing that story. This covers everything from identifying target audiences and markets, researching appropriate content distribution channels, building storylines across various mediums such as websites and social channels, and more. Every day brings something new, and Content Strategy continues to deliver results for businesses who apply it well.

- Created strategies and content for multiple campaigns including email, social media, and advertising- Implemented and maintained marketing automation software- Wrote and maintained content for the corporate website and blog- Demonstrated thought leadership through white papers, guides, and blog articles- Worked with a team to run events such as Lunch-n-Learns and Corporate events (Open House, Company Anniversary, etc)- Managed digital events such as webinars and online tradeshows- Attended and managed booth logistics for trade show events

-Building cases, following through from initial client interview to initial arguments-Collecting and analyzing data to reveal the best arguments on behalf of the client-Interfacing with clients, lawyers, experts, and other professionals -Presenting initial arguments to third parties through written documentation containing detailed and persuasive arguments, evidential exhibits, and initial demands.