Worked collaboratively with the IHOP North America team to concept, art direct, and execute designs for website, mobile, banners, print, on-site POP, restaurant menus, experiential activations, marketing campaigns, OOH advertisements, storyboarding commercials for TV and streaming services, photoshoot concepting and planning, and designs for licensed apparel graphics.• Responsible for the full design lifecycle of the project • Oversees and manages the preparation of all finished files that comply with the correct output specificationsAchievements:• Concept, art direction, and design execution for the 2024 Halloween Scary Face Pancake promotion, which ran October 2024• Created the new House Faves logo that will replace IHOPPY Hour and Weekday/Everyday Value branding in Q4 2024• Redesigned the IHOP Kids’ Menu to reflect their new Kids LiveWell® menu program as well as illustrated a new mascot character

Worked independently and/or on small teams to create: visual brand identities with guidelines, illustrations, food and beverage packaging, custom graphics for drinkware, advertisements for local government resources, apparel graphics and all-over patterns, window / storefront displays and retail signange, business documents and templates (including for Word, Google Slides, PowerPoint, and Excel), marketing pitch decks, website designs, 3D product renderings, product and packaging photography, product catalogs, sell sheets, social media graphics, and vector animation assets.Agencies: Fiction, JDK Design, Happylucky, RBL InteractiveCompanies: Adobe, Adidas NEO, Asfalia Enterprises, Elbe’s Edibles, Jacobsen Salt Co. / Bee Local, Love Bottle, Multnomah County Health Department, Party Shirt International, Pearl District Neighborhood Association, Reebok, Three Squares Inc., 7x7 Experience, Xbox One

Responsible for driving the end-to-end planning and execution of visual and creative concepts with the in-house design team and agency partners to deliver design concepts, pre-production, and post-production assets across all platforms. Accountable for maintaining the visual identity of the Catalyst brand and sub-brands, conceptualizing, art directing and designing materials, and maintaining brand integrity through each communication and channel.Achievements:• Successful launch of the Frontline Employees Initiative (FEI), a new product offering by Catalyst aimed at bringing insights, solutions, and tools to help organizations create environments that attract and retain underrepresented genders on the frontline• Concept and hands-on execution of the Moments That Matter toolkit• Concept and hands-on execution for Catalyst’s most successful social media post to date, “Fact-Checking America Ferrera’s Monologue in Barbie, The Movie”• Creative Director for Catalyst's 2024 International Women's Day / Women's History Month campaign, The Catalyst Effect• Creative Director for Catalyst Honours 2023 event and Catalyst Awards 2024 event

Creative direction and hands-on execution for a fast-paced management consulting firm with over $55M in annual revenue and 250+ employees located across six locations in the USA. Led and executed an annual average of over 300 unique creative projects over 6.5 years. In 2022, at the request of CEO and senior leadership, refreshed Propeller’s entire visual brand and marketing ecosystem to amplify its unique voice within the management consulting industry while leading and mentoring a small team of designers and creative vendors. Position was eliminated in December 2022 after new leadership reorganized the Brand + Marketing department.Achievements:• Leveraged the design team’s capabilities to add 35% more value to relevant client engagements and projects, adding $3M in revenue• Executed social media and paid media marketing campaigns in partnership with Head of Brand + Marketing and Marketing Lead, increasing Propeller brand recognition by 70% in targeted geographies• Planned and helped enact marketing events, both in-person and virtual, resulting in overwhelmingly positive reviews and dozens of qualified marketing leads• Maintained firm client relationships and quality leads through an, on average, 85+% response rate to annual client gift campaigns• Collaborated with senior leadership (including C-suite) to craft monthly all-hands meeting decks as well as pre- and post-meeting communications• Strategized and executed visual designs for internal and external communications for Operations, Finance, and Human Resources departments• Redesigned, launched, and maintained two company websites over 6.5 years, including the current propeller.com• Grew the brand and marketing function of the firm from two people in 2016 into a multi-person team of high-performing specialists with robust processes and systems by 2021• Authored a blog article about the importance of customer experience (CX) as a key differentiator for brands

Lead designer and art director in a fast-paced, client-facing role at an agency with clients that spanned across industries, including healthcare, SaaS, architecture, consumer packaged goods (CPG), cosmetics, mobile applications, athletic clubs / gyms, manufacturing, sports, and retail. Came up with creative concepts and drove hands-on execution for a variety of deliverables including brand and marketing strategies, brand and marketing copywriting, UX/UI design for web and mobile apps, visual brand and identity creation, packaging design, retail / PoP graphics and signage, product photography, apparel graphics, vehicle decals and wraps, animation assets, brand video storyboarding and scripting, and catalogue and publication layout and design.Clients: 343 Industries / Microsoft Xbox, Arizona Cardinals, Barracuda USA, Bernie Fagan Soccer, Fore Property, In Focus, Love Bottle, Marks Metal Manufacturing, Multnomah Athletic Club (MAC), Nike, Point Defiance Zoo + Aquarium, Portland Team Fitness, SmartLab ToysAchievements:• Art directed the firm’s first (and so far only) underwater photoshoot for Barracuda USA’s line of swim gear (in partnership with Wood + Smith photography)• Created illustrations and artwork featured in Halo 5: Guaradians’ multiplayer mode• Tasked with rescuing tense client relationships from deteriorating and rebuilding client trust on several occasions, completed with a 100% success rate• Generated at least $2M in revenue during my time at the firm as a result of my execution on projects

First in-house designer hired to maintain and evolve existing visual brand. Tasked with growing brand recognition through organic social media marketing and strategic partnerships. Coordinated creative resources to execute promotional events in conjunction with important partners and clients. Worked closely with founders Steven Smith and Kim DeMent-Smith to develop marketing campaigns, brand collateral, ecommerce strategies, web design, packaging designs, and social media content.Achievements:• Created the design that has since become the packaging design used for the Smith 12-Pack Sampler Carton• Pioneered the (now ongoing) trend of Smith Teamaker collaborating with other makers (starting with Mazama Wares in March 2014), leading to dozens of successful collaborations and limited-edition product offerings• Established the foundation for Smith Teamaker’s social media presence, resulting in 30% increased awareness of the brand during the startup phase via organic social media marketing• Coordinated 10 unique promotional events, including several “make your own tea blend” events that participants paid to attend• Streamlined the custom label creation process, reducing time spent by 80%• Record holder for most carton-style packaging boxes assembled in 60 seconds (eight boxes)

Worked closely with the art director and lead editorial staff. Mocked up book covers in Photoshop for use on the company’s website, proofed work and copy edited in InDesign, researched and compiled imagery for use in various publications, ordered promotional materials, created custom illustrations, and further developed and honed my attention to typographic detail.