Joy Chen Email & Phone Number

中国 上海

Shanghai City, China

Achievement:Successfully launch collections of 8 flavor icons to win customers' recognition and drive sales pipeline and growth in 5 years. The work also benefits other countries on beverage capability worldwide.Win good reputation on category understanding among customers, even attracts talents to join Givaudan.Lead the reactive customer project and proactive technical project with clear guidance on flavor profile creation and prototype demonstration.Leverage market dynamics and consumer insights to design winning concepts for customer NPD projects.Coach 2 marketing members on category understanding, consumer insight and presentation skills, both grow fast on the path to professional marketing career. Job Description:1. Set up Beverage BU strategy for China market to drive business growth. 2. Lead new flavour technology development, including business objective, project management and customer promotion 3. Organize the customer workshop of creative concept, market trends and consumer insight study report

Shanghai City, China

Achievement:Finished 15 presentation decks in 2 days for the most important branding event 'FS Launch'. Took over all products transition and planned product improvement and NPD in 1 month.Set up FS marketing strategy and tactics in 2 months, and leading the execution of product promotion and brand event in following 4 months.Job Description:1. Set up Marketing Strategy for Food Service Business. 2. Plan the branding event and campaign, including media, expo, association cooperation and digital program, etc. 3. Plan the chef engagement program to drive sales. 4. Lead the new products development to achieve Food Service marketing strategy: conception, development, end user feedback analysis, pricing, launch confirmation, production, sales training, sales sheet and recipe leaflet design, event, other marketing support and sales performance analysis for 3 years after launched. 5. Organize the New Product launch, incl. sales competition, launch event and demo, plus the presentation and moderator responsibility onsite. 6. Lead the revision and improvement of current products: formula, packaging, labels, quality and RM. 7. Organize the marketing research targeted on end users (restaurateurs and chefs), e.g. product conception, favorite, sensory features, packaging and feedback after launched. 8. Train the sales team for products: design, organization and training. 9. Manage the marketing budget-Food Service part.

Shanghai City, China

Achievement:Lead Food Service Logo revision. Lead the promotion of McCormick new global corporate culture in China, including product, branding and event. Lead McCormick Flavor Forecast Promotion in China, the key global branding campaign, with creative design to visualize the flavor. Redesign McCormick Chef Club Magazine to enhance brand premium image. Set up the completed NPD launch process from nothing and keep improving every year. Launch new product to drive FS Sales with more than 20 client promotion events annually.Launch new category of beverage syrup and bring more than 3 million RMB for FS NSV in 2012. Initiate and build up the company website project alone.Job Description:1. Lead the new products development to achieve Food Service marketing strategy: conception, development, end user feedback analysis, pricing, launch confirmation, production, sales training, sales sheet and recipe leaflet design, event, other marketing support and sales performance analysis for 3 years after launched. 2. Organize the New Product launch, incl. sales competition, launch event and demo, plus the presentation and moderator responsibility onsite. 3. Lead the revision and improvement of current products: formula, packaging, labels, quality and RM. 4. Organize the marketing research targeted on end users (restaurateurs and chefs), e.g. product conception, favorite, sensory features, packaging and feedback after launched. 5. Train the sales team for products: design, organization and training. 6. Lead the national branding campaign to align with McCormick global PR strategy. 7. Manage the marketing budget.