Joy Coronel Email & Phone Number

Develop multi-channel growth and engagement campaigns for Vanguard’s premiere offers in the direct investor space. Craft voice and tone. Pitch concepts and creative to internal stakeholders. As part of in-house agency, develop branding and campaigns for audiences across the enterprise, including financial advisors, plan sponsors, and employee groups.

Defined the creative strategy for growing a critical B-to-C product. Worked with external marketing and advertising agencies as well as the internal creative agency to lead the vision and execution for top-of-funnel marketing channels including direct mail, content marketing, email, advertising, paid search, affiliate marketing, and social media. Translated marketing plans and channel strategies into clear creative briefs that lead to engaging, on-brand copy and design. Maintained subject matter expertise on the product, audience, channels, relevant UX research, prior experimentation, analytics, and industry/competitive intelligence. As part of agile marketing pod, responsible for meeting or exceeding aggressive yearly KPIs for new marketing-generated leads.

Produced innovative, compelling, search-optimized content for digital marketing channels. Working with UX strategists and designers, used design-thinking methodologies to deliver creative that resonates with users. Pitched concepts and creative to internal stakeholders to gain business buy-in. Mentored and developed junior writers. Performed user research and creative testing.

Oversaw writing and copy desk staff. Coached team to continuously improve content and output across a variety of marketing channels using quantitative and qualitative metrics, culminating in performance reviews. Streamlined creative processes. Managed stakeholder relationships.

Reviewed drafts of web content, print newsletters, advertising content, social media posts, video and podcast scripts, and other B-to-C marketing materials. Suggested edits to make content more clear, concise, compelling, and on-brand.

Reviewed proofs of regulatory and marketing materials for accuracy and adherence to corporate style.