I’m a strategic marketer and ecommerce leader with over 18 years of experience.My track record showcases my ability to drive commercial success across industries including finance, sports, FMCG, online retailers, fashion and beauty.Key achievements:1. I’m currently building the ecommerce business at Coty ANZ. We’ve partnered with Australia’s largest and most loved retailers to grow online sales. So far, we’re seeing our strongest years of growth, with our retail partners achieving double and even triple digit growth yoy. 2. Helped Tuchuzy, a luxury fashion retailer, recover from Voluntary Administration with constant growth of 20%+ m-o-m for online revenue. Helping return the business to profitability, I set and led the marketing strategy and structure which included Brand, digital marketing, influencer/advocacy, CRM, and PR.3. Repositioned and reversed the decline of James Boag through engaging story-telling, digital marketing, product innovation & retailer partnerships 4. Quadrupled the Football Australia revenue and investment through digital channels. Our work was recognised by D&AD and Clio Sports Awards (Direct Marketing Category) – You’ve Gotta Have a Team A-League Launch campaign (2016)5. Westpac Group future leader program for the top 50 women in the business (2013)
-
Ecommerce DirectorCoty Jul 2021 - PresentAmsterdam, North Holland, Nl -
Marketing & Ecommerce LeadTuchuzy May 2020 - Jul 2021Bondi Beach, New South Wales, Au -
Head Of MarketingLux Everyday Sep 2018 - May 2020About Luxeveryday The largest Australian owned experience ecommerce site, since 2010. We connect Australians and New Zealanders with businesses to eat, drink, shop, play, relax, learn and holiday across all our brands. We have offices across Australia and New Zealand with dedicated teams to support you and your business. We’ve also expanded and partnered with Catch Group as well as Luxury Escapes to bring more of life’s luxuries to Australians, everyday.
-
Brand & Digital ManagerLion Nov 2016 - Sep 2018Sydney, Nsw, Au* Drive and deliver the digital roadmap - Project manager for Site and performance marketing, consumer digital experience and eCRM.* Brand partner - Hahn, Tooheys, KIRIN, IRON JACK, Roam and James Boag (across paid and owned channels) -
Digital & Social Media Marketing ManagerFootball Federation Australia Mar 2016 - Nov 2016Sydney, New South Wales, Auo D&DA award and Clio Sports Awards (Direct Marketing Category) – You’ve Gotta Have a Team A-League Launch campaign (2016)o Leads the development and execution of strategic annual marketing plans and content to drive revenue (ticket sales and sponsorships) and fan engagement.o Create premium content and advertising that supports both commercial partners and Football teams.o Re-creating the digital and social media eco-system to help achieve million dollar growth in digital rights and advertising inventory.o Highest reach in social media for Football Australia across it’s paid, owned and earned strategy.o Doubled cost effectiveness in paid digital media investmento Agency partnerships - both new and existingo People leadership - team of 6 -
Senior Marketing ManagerWestpac Group Aug 2013 - Mar 2016Sydney, New South Wales, Au• B&T 30 under 30 marketing 2015 & multiple other awards - Proven track record in managing multi channel advertising campaigns that meets business objectives - from TV, Digital marketing, CRM and events. • Acting Head of Marketing - Home Loans (2013 to 2014)• Project manager for the design and build of a new, responsive design website; homehero.com.au• Increasing online sales and leads through digital marketing – o Strategy o Website design and build o SEM o Display o Affiliate partnerships o Social media – Youtube, facebook & twitter• Strong stakeholder management skills across functions • Builds strong agency partnerships - Saatchi, Lavender & Mediacom.• Identifying and signing on new suppliers such as News Corp, Corelogic (previously RPdata), and Fairfax. -
Senior Marketing ManagerWestpac Group Mar 2012 - Aug 2013Sydney, New South Wales, Au• Driving revenue from “start up” phase• Developed the newly created roles and responsibilities of the call centre marketing team. This included creating and socialising a new operating model & engagement process.• Building new processes and capabilities: Created and launched a call centre marketing test/pilot centre.
-
Acquisition Marketing ManagerWestpac Group Jun 2011 - Mar 2012Sydney, New South Wales, AuIn-branch advertising, press ads, sales incentives and CRM (DM, eDM and outbound telemarketing).
-
Marketing Manager (Engagement)Westpac Group Sep 2010 - Jun 2011Sydney, New South Wales, AuData optimisation, including propensity modeling and test plans for CRM campaign strategy and execution.
-
Marketing ExecutiveFuji Xerox Australia Feb 2007 - Sep 2010Varied roles within Sales & Marketing with final year fostering relationships with international subsidiaries (Singapore and America), exhibitions and new product development.
Joy Crawley Skills
Joy Crawley Education Details
-
Macquarie UniversityCommerce Marketing -
Hornsby Girls High School
Frequently Asked Questions about Joy Crawley
What company does Joy Crawley work for?
Joy Crawley works for Coty
What is Joy Crawley's role at the current company?
Joy Crawley's current role is Ecommerce Director at Coty.
What schools did Joy Crawley attend?
Joy Crawley attended Macquarie University, Hornsby Girls High School.
What skills is Joy Crawley known for?
Joy Crawley has skills like Marketing, Marketing Strategy, Digital Marketing, Customer Experience, Strategy, Customer Acquisition, Advertising, Management, Customer Retention, International Relations, Event Management, Crm.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial