Strong competence in marketing and marketing management - consumer behavior analysis, marketing potential analysis, competition analysis, brand & product strategy, brand positioning, product design & managing, integrated marketing & communication, digital marketing, e-commerce marketing, product launch campaign, PR & event marketing, media analysis & investment, communication concept, P&L analysis, brand advertising, sales forecasting, etc.In these years I have been highly regarded for good market sensitivity, capability in judgment, decision-making and communication, sense of encouraging team members, inspiring their potentials and creativity. As a brand manager, marketing manager or a marketing director, I have successfully set up, upgrade the marketing teams, led my teams to make new products/ brand quickly aware and preferred in China. Under my leadership, the brand preference of Gaggenau brand has been awarded the first place in luxury home appliances industry by Hurun Report in China; the preference of Siemens home appliances brand continuously increased.In a very competitive market, I have led the team to take challenges every day, to work creatively, to create values and stride forward. As a leader, I always emphasize efficiency, creativity and open-mindedness, which set the foundation for the team work.