Joy Howard

Joy Howard Email and Phone Number

CMO at Back Market. Ex Patagonia, Sonos, Nike | Lists: Vogue 100 Innovators, Fast Company Most Creative People, Forbes Most Influential CMOs @ Back Market
Joy Howard's Location
Paris, Île-de-France, France, France
Joy Howard's Contact Details
About Joy Howard

Joy Howard has set the vision and strategy for some of the world’s most beloved consumer companies. Along the way, she’s scaled disruptive technologies and led two unicorns through the transformation required to thrive in the public markets. Joy has a strong track record of building high-growth, highly innovative brands. By leading the digital transformation of Patagonia and Sonos, she accelerated the growth of their direct businesses and anchored them firmly in popular culture. She has been recognized by Forbes and Fast Company as one of the most influential and creative global business leaders and was profiled by Bloomberg for her unconventional journey to the C-suite. Originally from Savannah, Georgia, she spent over a decade living and working across Europe, Asia, and Africa and currently lives in Paris. She was one of the world’s first recipients of an MBA in Sustainable Enterprise, graduating in 2002 from UNC-Chapel Hill. Since ditching her car in the late 90s, she’s been a passionate advocate for cycling and livable cities.

Joy Howard's Current Company Details
Back Market

Back Market

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CMO at Back Market. Ex Patagonia, Sonos, Nike | Lists: Vogue 100 Innovators, Fast Company Most Creative People, Forbes Most Influential CMOs
Joy Howard Work Experience Details
  • Back Market
    Chief Marketing Officer
    Back Market Mar 2024 - Present
    Paris, Île-De-France, Fr
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  • Early Majority, Inc.
    Founder And Board Chair
    Early Majority, Inc. Jan 2021 - Aug 2024
    Paris, Fr
    Technical streetwear brand. Raised $5M from Jim Goetz (Sequoia), Trevor McFedries (FWB), Jon McNeill (TSLA,LULU), Mosaic Ventures, Harrison Metal, & Demos Capital. Acquired by Mason & Fifth.
    View
  • Lyft
    Chief Marketing Officer
    Lyft 2018 - 2019
    San Francisco, Ca, Us
    Forbes CMO Next 2019
    View
  • Sonos, Inc.
    Chief Marketing Officer
    Sonos, Inc. 2015 - 2018
    Santa Barbara, Ca, Us
    View
  • Patagonia
    Vice President Marketing
    Patagonia 2013 - 2015
    Ventura, California, Us
    Fast Company Most Creative People in Business 2014
    View
  • Nike
    Vice President Marketing Converse All Star
    Nike 2010 - 2013
    Beaverton, Or, Us
    View
  • The Coca-Cola Company
    Global Marketing Director
    The Coca-Cola Company May 2010 - Oct 2010
    Atlanta, Ga, Us
    View
  • The Coca-Cola Company
    Marketing Director- Europe, Middle East, & Africa
    The Coca-Cola Company Jul 2007 - May 2010
    Atlanta, Ga, Us
    View
  • The Coca-Cola Company
    Senior Brand Manager
    The Coca-Cola Company Apr 2006 - Jul 2007
    Atlanta, Ga, Us
    View
  • Johnson & Johnson
    Product Director
    Johnson & Johnson 2005 - 2006
    New Brunswick, Nj, Us
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  • Johnson & Johnson
    Assistant Product Director
    Johnson & Johnson 2003 - Mar 2005
    New Brunswick, Nj, Us
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  • Seely
    Rockstar
    Seely Jun 1994 - Aug 2000
    The band: Seely. Bass, piano, vocals: Joy Howard (nee Waters). Vocals, guitar: Steven Satterfield. Drums: Eric Taylor. Guitar, piano: Lori Scacco.

Joy Howard Skills

Brand Management Marketing Global Marketing Brand Development Customer Insight Marketing Strategy Consumer Products Brand Equity Digital Marketing Integrated Marketing Advertising Product Development Product Marketing Consumer Insight International Marketing Social Media Marketing Apparel Consumer Marketing Trade Marketing Retail Marketing Social Media Brand Awareness Consumer Behaviour North American Youth Marketing Footwear German Fmcg Segmentation Emea Youth Culture Music Music Industry Consumer Goods Culture Change Ber Sustainability Brand Loyalty Advocacy Beverage Industry Skin Care Emerging Markets New Media Brand Developement Europe Sustainable Business Visual Identity Cross Functional Team Building Introducing New Products Team Leadership

Joy Howard Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Sustainable Enterprise
  • University Of Cape Town
    University Of Cape Town
    Semiotics/ Post Colonial Discourse Theory
  • Agnes Scott College
    Agnes Scott College
    Women'S Studies

Frequently Asked Questions about Joy Howard

What company does Joy Howard work for?

Joy Howard works for Back Market

What is Joy Howard's role at the current company?

Joy Howard's current role is CMO at Back Market. Ex Patagonia, Sonos, Nike | Lists: Vogue 100 Innovators, Fast Company Most Creative People, Forbes Most Influential CMOs.

What is Joy Howard's email address?

Joy Howard's email address is jo****@****ane.com

What is Joy Howard's direct phone number?

Joy Howard's direct phone number is +180566*****

What schools did Joy Howard attend?

Joy Howard attended Unc Kenan-Flagler Business School, University Of Cape Town, Agnes Scott College.

What skills is Joy Howard known for?

Joy Howard has skills like Brand Management, Marketing, Global Marketing, Brand Development, Customer Insight, Marketing Strategy, Consumer Products, Brand Equity, Digital Marketing, Integrated Marketing, Advertising, Product Development.

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