● Administered and monitored the company’s Salesforce CRM application. Created the workflows for automated lead routing, lead escalation and email alert ● Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings. ● Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service. ● Involved in creating gap analysis documents, clearly identifying the data, business process and work flows of the organization with respect to salesforce.com implementation. ● Developed and Customizing salesforce.com application based on the user needs. ● Developed field & page layout customization for the standard objects like Account, contact, Leads. ● Maintained and gave permissions to communication templates based on Profiles. ● Performed Data Analysis and migrated data from SQL Server database to salesforce. ● Involved in Accounts Merging, maintaining Public Groups. ● Created Reports and Dashboards as per the customer requirements. ● Worked on Record Types, Validation Rules, Triggers and Page Layouts. ● Worked with senior team members to analyze each product and its competitor, to integrate new products, and optimize existing products. ● Imported accounts and contacts data through Import Wizard. ● Worked on data migration from databases to SFDC using Data Loader. ● Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals. ● Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.● Created new custom objects, assigned fields, custom tabs, components, custom reports. ● Created custom Reports based on business needs and associated them to Dashboard.

• Manage multiple user setup, profiles, roles, security model and permissions, fields, record types,page, layouts, and sharing rules.• Support new functionality for Salesforce platform and understand CRM processes.• Work with declarative features like creating workflow rules, flows, approval processes, processbuilder, escalation rules and assignment rules for complex business process automation.• Manage multiple user setup, profiles, roles, security model and permissions, fields, record types,page, layouts, and sharing rules.• Troubleshoot, problem solve and document system issues.• Provide recommendations and work on solutions and enhancements on the Salesforce platform.• Assist with ongoing support requests and administrative needs of users.• Assist with data migration and data cleanup when required.• Support onboarding of new employees from a technical perspective.• Create reports and dashboards for users.• Stay up to date with Salesforce release features.

● Created Workflow Rules, Page Layouts, Approval Processes, Tasks, Email Alerts, Field Updates, and Outbound Messages to manage the Workflow & Approvals. ● Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security, and configured their sharing settings. ● Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards, and Reports. ● Created the workflows for automated lead routing, lead escalation, and email alerts. ● Work closely with prospects/clients to identify technical requirements and technical infrastructure for CRM-based enterprise solutions. ● Worked as an enhancement team member and performed the roles of Salesforce.com Administrator in the organization. ● Worked closely with the sales team and business analysts and performed a detailed analysis of business and technical requirements and designed the solution by customizing various standard objects of SFDC. ● Involved in the maintenance of the previous versions of the product by addressing bug and client issues. ● Responsibilities include defining integration architecture, documenting technical requirements, and identifying success criteria. ● Customized page layouts for Opportunities, Contacts, and Accounts depending on user roles, and groups. ● Involved in integrating web service with SalesForce.com to load Leads back and forth from Salesforce.com to Legacy. ● Developed and configured various Reports and Report Folders for different user profiles based on the need of the organization. ● Responsible for creating Sharing rules among all the users in Different Roles and Subordinates. ● Responsible for creating Queues, Workflows rules, and tasks to share and automate work for the users in the Queue. ● Working with Operation Manager and users to determine business requirements, provide administrative support, and design /implement solutions in Salesforce.com CRM.