Managed a team of 7, including a Paid Media Manager, Paid Search Manager, and SEO Manager, overseeing Google Ads, Meta Ads, SEO, ASO, app campaigns, and other paid media channels for two UK casino brands and the BOTB Car Competition brand.Top achievement: - Increased BOTB Google Ads First Purchases by 10x while reducing CPA- Speaker at Google Gamecamp on iOS app campaigns- Achieved 22% CPL reduction on Meta for a casino brand through Creative Strategy - "Creative is the new targeting"- Championed iOS and app campaigns- Boosted BOTB iOS app ranking in Lifestyle category from #40 to Top 20

Led a team of 8, including a Senior Affiliate Manager, 3 Paid Media Executives, 2 SEO Executives, and 2 Content Executives, overseeing Paid Search, Paid Social, SEO, Content, and Affiliate marketing for 10 UK casino brands.Top Achievements:- Achieved and maintained below industry-average CPA on Google Ads- Reversed acquisition volume decline in Affiliate within 3 months- Increased Facebook Ads FTD volume by 49% at flat CPA- Secured multiple ITG Casino brands in Top 5 rankings for high-volume keywords, such as [free spins no deposit] and [no deposit bonus]- Developed and streamlined SEO link-building processes that passed compliance and fulfilled business needs. Created natural link-earning strategies in the challenging iGaming sector through initiatives like business interviews and success stories with tech partners such as Akamai.