Joy Liu Email and Phone Number

• Implement digital product planning methodology and design thinking to improve financial products and processes, such as redesigning the loan application flow to enhance user experience.• Build a digital loan payment business management platform that integrates order management, reporting, accounting and auditing.• Plan digital transformation and product strategy projects, such as roadmaps in the product life cycle.• Lead and manage the digital/data team to drive business management dashboards and marketing automation projects.

• Released investment product MVP from 0 to 1 in two months by agile development.• Collaborated across financing, engineering, and marketing teams to plan the products and manage the iterations.• Generated the analysis reports of competitors, including product features, advantages, and core values, etc.• Led product and UI team to deliver the better user experience and standardize product documents.

Product Designer of LIVEhouse.in (Best Apps of 2015 - Google Play)• Built product plan with use research, competitor analysis, and market insight.• Collaborated engineering and data science team to improve the product.• Optimized the user experience by A/B Testing, data log tracking, and user interview.

• Designed user flow and ui mockup of the multi-platforms.• Proposed new features and redesign solutions via data analysis and user interview. • Conducted membership growth plan by marketing event and strategic cooperation.

• Designed the official website from wireframe to static webpage (HTML/CSS).• Planned the software information structure and interface design.

Proposed and built the overall design plan for the client, including website, graphic design, etc.