Joy Okojevoh (Monye) Email & Phone Number

Lagos, La, Ng

• Drive the engagement with modern trade channels, develop and execute strategies to grow the presence and sales. • Build and maintain strong relationships with key stakeholders, optimizing product placement and visibility and collaborating closely with cross-functional teams to achieve company objectives. • Establish a sales target and plan for every customer in modern Trade in line with the company’s sales and distribution strategy.• Transmit the sales-related information and policies from the company to Key Account Executives.• Identify and target potential modern trade partners to expand our market share. • Build and nurture long-lasting relationships with key decision-makers and influencers within modern trade accounts.• Act as the primary point of contact for modern trade partners, addressing their needs and concerns promptly.• Monitor sell-outs by customers and salesmen as well as market behaviors and competitors’ development to have timely and suitable reactions.• Negotiate with modern Trade customers about the terms and conditions of the contract. • Stay informed about industry trends, market dynamics, and competitor activities within the modern trade segment.

• Made a significant contribution to the planning and development of the company's sales and business development strategies.• Developed and implemented comprehensive sales strategies and plans to penetrate and expand the market within the designated region. • Led and oversaw key strategic projects to improve business operations and enhance market presence. Worked closely with cross-functional teams to ensure the successful planning, execution, and completion of these projects. • Established solid working relationships with key players in target markets aimed at developing and growing long-term contract business and building brand awareness.• Grew the company’s revenue by ensuring that key clients were satisfied with the services provided.• Expanded the relationship with existing customers by continuously proposing solutions that meet their objectives.

• Managed key client relationships and optimized the procurement process to ensure the efficient sourcing and delivery of products.• Collaborated with the procurement team to develop and execute procurement strategies that ensure cost-effective and timely sourcing of products. • Developed trust relationships with a portfolio of major clients to ensure they do not turn to competition.• Identified potential suppliers, conduct negotiations, and evaluate vendor performance. • Played an integral part in generating new sales into long-lasting relationships.

• Oversaw and managed the sales activities within the designated area. Led a team of sales representatives, developed strategic sales plans, and executed strategies to achieve sales targets and market expansion. • Managed, coached, and led a team of sales representatives to achieve individual and team sales targets.• Conducted market research to identify opportunities for growth and competitive positioning.• Developed and implemented effective sales strategies to drive revenue growth and market share expansion.• Built and maintained strong relationships with key customers and distributors to ensure customer satisfaction and loyalty.• Developed sales plans, budgets, and forecasts for the area and monitored performance against these plans. • Collaborated with the marketing team to plan and execute promotional activities, trade shows, and product launches.

• Developed and implemented a Trade coverage plan for HORECA outlets.• Ensured that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the HORECA channel.• Established a solid working relationship with key players in target markets, aimed at developing and growing long-term contract business and building brand awareness.• Responsible for managing each outlet's stock level per brand according to the minimum and maximum agreed levels to minimize out-of-stock situations.

• Ensured the smooth operation of the Sales department and provided essential administrative support to the Managing Director. • Maintained effective communication, managed schedules, and handled various administrative tasks to facilitate the efficient functioning of the Sales team. • Acted as the primary point of contact between the Managing Director and internal/external stakeholders, ensuring clear and timely communication.• Prepared and edited reports, presentations, and other documents for internal and external distribution.• Managed and tracked travel, meeting, and conference expenses; worked closely with the finance and accounting team to ensure spending was within budget.

• Performed general office duties, such as answering phone calls, managing emails, and handling correspondence.• Maintained and organized physical and digital files, records, and documents.• Scheduled appointments, meetings, and conference calls for team members.

• Maintained administrative staff by recruiting, selecting, orientating and training employees; maintaining a safe and secure work environment; developing personal growth opportunities.• Provided supplies by identifying needs for reception, switchboard, mailroom and kitchen; establishing policies, procedures and work schedule.• Provided communication systems by identifying needs, evaluating options, maintaining equipment, and approving invoices.• Called potential customers to explain the company’s product and encourage purchases.• Analyzed and gathered all relevant information to assess the validity of complaints and identify factors affecting the issues.