Joy Rust Email & Phone Number

Sacramento County, California, United States

• Manage internal and external communications, ensuring consistency and clarity of messaging across various digital and print platforms• Build monitoring systems and analyze digital media coverage and public sentiment to gauge the effectiveness of communication strategies and identify areas for improvement• Leverage web analytics data to identify KPIs and measure the impact of initiatives, effectively communicating results to stakeholder• Lead creation of SEO… Show more • Manage internal and external communications, ensuring consistency and clarity of messaging across various digital and print platforms• Build monitoring systems and analyze digital media coverage and public sentiment to gauge the effectiveness of communication strategies and identify areas for improvement• Leverage web analytics data to identify KPIs and measure the impact of initiatives, effectively communicating results to stakeholder• Lead creation of SEO strategy and guidelines for posting on NCWA website Show less

Sacramento, California Area

• Oversee communication plans for dozens of California commodity boards and associations• Implement SEO strategies to increase client website traffic (from 100 to 700+ daily visits)• Analyze campaign efforts, present results, and utilize data to inform next steps • Reinvigorate, create, and maintain clients’ brand to increase recognition and sales• Create strategies to increase clients‘ annual convention attendance resulting in 200% growth rate• Establish relationships with… Show more • Oversee communication plans for dozens of California commodity boards and associations• Implement SEO strategies to increase client website traffic (from 100 to 700+ daily visits)• Analyze campaign efforts, present results, and utilize data to inform next steps • Reinvigorate, create, and maintain clients’ brand to increase recognition and sales• Create strategies to increase clients‘ annual convention attendance resulting in 200% growth rate• Establish relationships with local media outlets to feature clients’ products and services• Develop engaging content across print and digital platforms including client websites, newsletters, advertisements, brochures, and social media• Build and maintain social media strategies for clients growing followers by 500%• Plan strategic ad and promotional campaigns tailored to organizational objectives, connecting clients to target audiences including consumers, students, retail, and industry • Manage, track, and maintain advertising budget for multiple clients annually• Design and produce graphics, logos, brand guides, print and digital media, proposals, digital presentations, ads, email marketing templates, and annual reports • Lead photo and video projects, taking photos or working with outside vendors • Design websites, including land pages, layout, and navigation Show less

Consulted food co-ops nation-wide on optimizing new business strategies to grow membership and enhance brand recognition by developing tactical campaign plans, communication timelines, and on-trend designs. Audited store brands and marketing strategies. Designed store signage to increase sales and local awareness of food co-ops.Co-presented at Up and Coming 2016: Successful Store Grand Openings and Social Media from Start Up to Grand Opening

Urbana-Champaign, Illinois Area

First marketing director at Common Ground Food Co-op. Charged to revision the co-op's brand, creating standards and increasing its awareness. Common Ground Food Co-op is one of the fastest growing food co-ops in the country. Oversaw the co-op's marketing during a major store expansion and grand re-opening in 2012-2013. During this time, the food co-op experienced 530% sales growth and 30% member growth. Responsible for:Press releases / events / allocation of donation funds /… Show more First marketing director at Common Ground Food Co-op. Charged to revision the co-op's brand, creating standards and increasing its awareness. Common Ground Food Co-op is one of the fastest growing food co-ops in the country. Oversaw the co-op's marketing during a major store expansion and grand re-opening in 2012-2013. During this time, the food co-op experienced 530% sales growth and 30% member growth. Responsible for:Press releases / events / allocation of donation funds / sponsorships / branding / website management / design and copy for ads and maintaining media relations / store design / signage creation / program development including a food accessibility program, sampling, promotions, education and outreach / public speaking / assisting GM in capital campaign to acquire over $1M in loans from co-op owners / social media strategy and implementation / creating and communicating the co-op's vision / budget managementConference Presentations:Presented at the National Cooperative Grocers Marketing Matters Conference in 2013 on the topic: Store Expansion and Opening a New StorePresented at the Up & Coming, Up & Running Food Co-op Start-Up Conference in 2014 and 2015 on the following topics: Food Accessibility and Branding Strategy Show less

Fort Collins, Colorado Area

Expanded customer base using social media and strengthened relationships with local businesses through community outreach and eventsResponsible for maintaining sales records, managing the customer reservation system, tracking inventory, creating event flyers

Carmel, Indiana

As an intern at the Monon Center, Joy worked hard to assisted in the production of events and event promotional materials, evaluated and expanded existing recreational programs and classes, constructed customer satisfaction surveys.

Bachelor Of Science (B.S.), Tourism And Recreation Management

Activities and Societies: Studied abroad at Victoria University in Melbourne, Australia Tourism Management Club Dean’s List Indiana.

Graphic Design, Design Media And Principles

Continuing education in the field of graphic design

Graphic Design, Typography I

Continuing education in the field of graphic design

Tourism And Travel Services Management