As an independent business consultant, led the start of XL Axiata's business / digital transformation program which included training, process reviews, out-of-the-box workshops between vendor and XL’s IT and business stakeholders and achieve business value for XL Axiata. Also spearheaded the ways of working for the program and advised on the new product development / project management and strategic planning processes for the company.

A shift in perspective from operator to vendor. Did regional consulting work with primary responsibility for a telco operator in Malaysia (Maxxis). Led the business digital transformation for the client thru the review and execution of customer journeys, policy changes, organizational impact, and system, process, and people readiness - all geared towards achieving key business outcomes and create greater value. Having worked in the region for many years, also became a key resource and consulted on other markets/projects as regional lead for the Amdocs global Program and Business Services (PBS) group. Reported to the global PBS head.

Expanded the experience horizon further by moving out of the Philippines to the Marianas region (US territory) to lead a telecommunications operator there. As both General Manager for the Guam area as well as the Executive Director for Marketing (CMO) of the company, spearheaded innovations on go-to-market approaches, distribution and product offers. Also endeavored to upskill the sales and marketing team thru structural changes, competency development and exposure learnings. The experience highlighted the importance of good people management skills, specially in differing mindsets and culture, and passion to understand and serve the host market or country. During this time, started to get involved in and led various advocacies, which continue to this day.

Hyper-fast, hyper-competitive, hyper-innovative. Ten years in a tier 1 telecommunications company with a zeal to enable the Filipinos. Grew as an individual and a leader by taking on challenging roles. From the peak of the network and distribution roll outs, to the SMS and SIM swap wars on prepaid, to the birth of mobile internet and broadband, to the quest to remain relevant amidst the rise of OTTs thru innovation and digital transformation. Business Transformation Lead 2012-2013 (concurrent role)• Spearheaded Globe’s business transformation including reviews and execution of changes inprocess, people/organization, policies and technology platforms.Product Management Head (VP) 2011 - 2013• Strategized, developed and managed all of Globe’s range of business platforms and productportfolios.• Led enterprise projects and program management office, including network and IT programs.• Thought leader for innovation prioritization.Broadband Product Head (VP) 2008 – 2010• Led consolidation and growth of wireline and wireless broadband products and services.• Grew broadband business: 10x growth in sub base; 5x growth in monthly revenues with consistent market share gain from 2008 to 2010.• Spearheaded network rollout for 4G, xDSL, and fiber.Core Services Product Head (VP) 2005 - 2007• Led all voice, SMS, and reload services including market changing innovations such as over-the-air reloading, mobile rewards and promos.• Started direct to subscriber efforts, localized campaigns.Prepaid Marketing Head (Director / AVP) 2003 – 2005• Grew prepaid mobile telephony business: 2x growth in subscribers, 50% growth in annual revenues revenues in 2 years.• Led market changing attacks on local fire-ups (network deployments) and new segments (youth,OFWs, females). Became part of the due diligence team for Singtel's Warid (Pakistan) purchase. Held a CEO role in the business simulation exercise at INSEAD executive leadership program for SIngtel and affiliates.

Entered a new era and a love affair with the service industries. SKYCable is the no1 cable company in the Philippines, and is part of the ABS-CBN/ Lopez Group of companies. Started out as a Strategic Marketing Manager doing brand work and business development. Launched various cable channels in the Philippine market, including the introduction of foreign cable channels, as well as locally produced and branded block ones some of which, such as Lifestyle Channel and Solar Sports, became household brands. Moved up to become the Marketing Head (CMO responsibility), with total P&L accountability, and managed brand/products, business development, research, and in-house creative production group. Also managed the merger of SKYCable and (no2 player) HomeCable, the introduction and development of its internet business (SKYinternet and cable broadband), financial restructuring, and organizational changes.During this time, was selected and finished an Executive Development Program (EMBA) at the Asian Institute of Management (AIM) for Lopez Communications Group's rising executives. Topped the class. Also became a certified practitioner/judge of the Oscar Lopez Awards (an annual excellence award across all of the Lopez Group of companies) based on the Malcolm Baldridge framework of excellence. Got exposed to various industries as we evaluated more than 50 companies within the Lopez Group, which further enhanced business depth as well as process management, critical and strategic thinking skills.

A very quick stint but very challenging and fulfilling. First time in the service industry after 5 years in consumer goods / retail. Launched the first-ever prepaid mobile service in the country (on analog!).

Moved from marketing food to marketing non-food fast moving consumer goods. First experience at a fully multi-national environment with a matrix organization, during the M&A era of the pharmaceutical industry. Managed Lysol TBC (toilet bowl cleaners) products as well as business development / new products for the company. Became part of the regional Lysol TBC marketing group which did the strategic brand and development decisions in Asia. It was a challenging but fulfilling experience to represent the different needs of the Philippine market / consumers. For business development, grew the portfolio by expanding Wet Ones and Chubs distribution, and launching Nenuco colognes and Woolite in the country.

Initially started as an Assistant Product Manager handling the juice drinks category and expanded the Del Monte portfolio by introducing the first-ever out-of-home products and non-pineapple juice drink flavors. This resulted in increased revenues for the overall juices category. Became the Product Manager for pineapple solids as well as ketchup/beans/vinegar categories. Aside from marketing programs, also developed and executed the overall in-store merchandising and promotions guidelines, for various trade channels which resulted in better retail presence and performance. Also introduced and led the overall longer-term forecasting discipline for all Del Monte the products.

First job. Started at the bottom as a Brand Trainee, moving up to Senior Brand Assistant in one and a half years. Initially managed the pasta and cereals categories of Jack 'n Jill, focusing on distribution drives and promotions. Then led the flagship corn chip brands (Chippy, Mr Chips, and Taquitos) and had full marketing and product development accountability. Also managed the overall Jack 'n Jill brand, doing the first ever brand review for the snack portfolio.