Marketing Strategy Development: Skilled in crafting and implementing marketing strategies to amplify brand visibility, drive sales, and foster customer engagement across diverse profiles. Proficient in a diverse skill sets, from strategic planning to photography and meticulous editing, to create cohesive and impactful marketing campaigns that resonate with target audiencesMulti-Channel Messaging: Skilled in creating impactful messaging tailored for outdoor customers on channels such as email, social media, websites, and events. Stakeholder Relationship Management: Adept at nurturing and fostering relationships with key stakeholders, including customers, retail partners, investors, and influential brand ambassadors, to drive mutual value and long-term partnerships.Performance Analysis and Optimization: Proficient in analyzing campaign performance metrics and leveraging data-driven insights to refine strategies, ensuring maximum efficiency and optimization of marketing campaigns, both organic and paid.Project Management: Successful track record of managing budgets, timelines, and resources effectively to ensure seamless project delivery and meet strategic objectives.Website and Campaign Analysis: Skilled in analyzing the performance of marketing campaigns and website metrics, employing a proactive approach to fine-tune strategies for optimal results.

Education paired with mountaineering, horse packing, and other expedition skills. Commitment to 25 backcountry weeks with the National Outdoor Leadership School.

Lead groups of 10-15 students on immersive experiential wilderness expedition courses (30-90 days) teaching leadership development skills. • Creating a supportive and inclusive learning environment and course container that promotes community-based problem solving, emotional intelligence building, and culture of growth-oriented feedback.• Developing and implementing experiential and formal classes around leadership, risk management, outdoor skills, and environmental studies.

Content Creater and social media manager for the past three years with emphasis in visual design.

Support students attending university who have learning disabilities, mild autism, Asperger’s syndrome, nonverbal disabilities, ADHD, executive functioning impairments, or other unique characteristics that may pose challenges to college life.

The Athenian Wilderness Experience, more commonly known as AWE, is a mandatory, 26~ day backpacking trip that all juniors are required to complete.