Digital Experience Assistant
Orchard Turn Developments Pte Ltd
Singapore, Singapore
I have six main responsibilities revolving around Orchard Turn Developments Pte Ltd(ION) seasonal and year-long campaign entitlements offered to their tenants. Brand Asset ManagementMy task is to liaise with brands that participate in the various campaigns with ION. ION helps feature the brands on In-app, In-mall and Digital platforms. I need to ensure that brands submit the necessary assets for entitlements to be published on the platforms.Voucher SummaryMy task is to extract updated data, move it into the main Excel tracker, and clean up the data on a weekly basis. The data contains all the voucher redemptions from the tenants. Based on the data, I will feature the brand's vouchers that are performing well on the ION App.ION CMSMy task is to publish the assets based on the calendar that specifies the featured brands' periods and their asset's entitlements. This involves posting the assets onto the ION CMS, which will be reflected on the ION App. Voucher ReportMy task is to filter out the e-vouchers and e-deals redeemed by shoppers and create an Excel workbook, respectively, for all participating brands. Subsequently, send out a tenant billing to all the brands, where they will do their internal checks to confirm the information. CI-MallMy task is to create a competitive insight(CI) into ION's competitors on a weekly basis. My findings enable the team to plan and carry out targeted efforts to close any gaps by pointing out areas where ION might be lacking in comparison to competitors. Update tenants on rewards.My task is to close the gaps between brands that have low voucher redemptions. I have to create the QR codes for these brands. The QR code helps aid shoppers by directing them to the voucher landing page. I make a physical trip to the respective stores, share the rewards listings entitlement with the store manager and employees, and run through how to attain them.