• Work closely with Jakarta HQ in planning for catalog themes, marketing programs and events for the entire year before purchasing based on festive, peak and low seasons.• Purchase New Style products based on theme and allocated budget and propose order quantities based on sales, market and trends.• Reviewing sales and purchase popular designs/colours/trends with higher quantity due to market demand.• Conduct market research and competitor analysis for benchmarking and optimal pricing every quarter by visiting malls, analysing competitor's products and conducting a product comparison group discussion.• Propose feature level and visual strategy in the catalogue based on market assessment, fashion and beauty trends and available quantity to ensure that offers and features are maximizing potential sales.• Recommend marketing campaigns and work closely with graphic designer for promotion leaflets to drive sales based on slow moving items or past season items. • Actively participate and support in organising sales and marketing programmes, events and activities (conduct fashion shows, etc). Prepare selection of products for bazaar sales based on event.

• Conducted brainstorming sessions and conceptualised events.• Prepared proposals and presented to client according to client's requirements.• Costing, quotation and liaising with suppliers.• On ground producer of CELCOM Chinese New Year dinner event 2013.• Managed the largest CELCOM event 4500 pax- CELCOM 25th Anniversary dinner.