Implement corporate communications strategy and collaborate business functions to build positive corporate image through appropriate media channels in diverse dimensionsCrisis management, statement & FAQ preparation, media inquiry handling, media monitoring report and analysisMaintain and develop relationship with key general and financial media and beat reportersCoordinate cross-functional efforts and support corporate level events Communication policy and SOP update (develop new media and social media policy in China)

Maintain and develop connect with Fashion media, Trade media, Portal web and growing KOLSupport E-marketing team to maintain official Weibo account, and build up online media center platformImplement PR event to support product launch/Shanghai fashion week backstage/ trade show/KA salon eventPlan/execute the media educational programPitch and develop technical service topic in top fashion magazines and amplify media exposure

Overall trained by one year program beauty industry, gained basic knowledge of marketing, sales and communication3 months rotation in Matrix Marketing department, team leader in the Smooth Serum new launch project preparation phaseSupport HR Brandstorm event as MC for 2011 final competition MT Graduation Ceremony Committee member, MC and one of the leading actresses