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Joy Yong personal email
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With 8 years of creative marketing experience based in the Great China region, I bring both globally established and emerging brands to the forefront of their industry. • A unique 360 degree integrated marketing experience having led brand, marketing, and public relation projects from concept creation through to execution.• Hands-on managerial experience leading teams of marketing and PR associates, managing large budgets, and overall work-plans.• Experience using both creative and analytical approaches in different marketing segments. Outside of my passion in marketing, I also a certified Aromatherapist, fashion & beauty enthusiast and a world travellerCurrently, I’m a nursing student at NYU Meyers College of Nursing.
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Retail ConsultantAesop Apr 2021 - Jan 2022New York City Metropolitan Area- Build strong customer relationships, guide the offline shopping journey and provide memorable customer experiences. - Work closely with Marketing and VM team on campaigns and store layout.- Contribute to maximizing sales and financial growth; Top sales performer in NA East Coast Aug – Sep 2021- Lead day-to-day store operations such as inventory management, logistic arrangement, training, etc. -
Project ManagerActivation Group Jul 2019 - Sep 2019Greater New York City AreaTMALL CHINA COOL X NEW YORK FASHION WEEK -
Assistant Marketing ManagerLane Crawford Sep 2017 - Jan 2019Shanghai City, China- Build cross collaboration between PR, CRM and Marketing to cohesively bring Lane Crawford’s brand to the China market by leveraging knowledge in PR & 360 degree marketing agency work.- Evaluate ROI of each marketing program and to plan the annual marketing budget for each upcoming fiscal year.- Manage brand asset with design team and distribute marketing materials through omni-channel. - Led shopping mechanic workshops with retail team to strategize and plan shopping mechanics… Show more - Build cross collaboration between PR, CRM and Marketing to cohesively bring Lane Crawford’s brand to the China market by leveraging knowledge in PR & 360 degree marketing agency work.- Evaluate ROI of each marketing program and to plan the annual marketing budget for each upcoming fiscal year.- Manage brand asset with design team and distribute marketing materials through omni-channel. - Led shopping mechanic workshops with retail team to strategize and plan shopping mechanics. This included analyzings YoY consumer shopping behavior for key categories.- Owned vendor and partner relationships for high-profile collaboration programs: • Discovered local and international artists for custom GWP packaging design and event designs. • Owned relationships with key partners (Banks, Lifestyle brands, Hotels) for the A/W 2017 Seasonal Launch reaching a total of 1,500 VIP customers in one event. This included 500 CMB bank platinum cardholders and resulted in +30% sales uplift vs. target analysis period. • Owned milestone event with a resident National Geographic photographer for an exclusive event for VIP customers. • Organized Lane Crawford’s HSBC golf tournament sponsorship, enhancing brand awareness and driving in-store sales for an identified target audience. Show less -
Strategy ConsultantHill+Knowlton Strategies May 2016 - Sep 2017Shanghai- Led team in developing strategic social media plans, tactics, and content, carefully planning the timing of offline and online activities to maximize ROI. And evaluate both qualitative data and quantitative data such as click-through rate, total view, comments, re-tweet for post-event report.- Manage a team of four consultants and associates directly collaborating with VP on strategic planning for online and offline projects.- Key project manager for engagements, managing client… Show more - Led team in developing strategic social media plans, tactics, and content, carefully planning the timing of offline and online activities to maximize ROI. And evaluate both qualitative data and quantitative data such as click-through rate, total view, comments, re-tweet for post-event report.- Manage a team of four consultants and associates directly collaborating with VP on strategic planning for online and offline projects.- Key project manager for engagements, managing client expectations, timelines, and resource allocation. • Le Mans 6 hours Media Event – near 100 diverse guests including a range of media, KOLs and netizens. • 2017 Shanghai Auto Show – held three separate brand emersions and briefing for 700 dealers, 500 ford employees and 550 media & social influencers. Show less -
Senior Account ExecutiveActivation Group Oct 2012 - Jul 2015Shanghai City, China- Key project manager for managing client expectations, timelines, budget control, internal communication with Art team & Production team, and onsite execution.- Work closely with creative team in event concept creation, graphic design & video content development.Key achievements:• 2013-14 Swarovski seasonal roadshow campaign in more than 15 cities in China.• 2015 Mont Blanc Bohemia Launch Party: collaborate with international creative agency on design and onsite… Show more - Key project manager for managing client expectations, timelines, budget control, internal communication with Art team & Production team, and onsite execution.- Work closely with creative team in event concept creation, graphic design & video content development.Key achievements:• 2013-14 Swarovski seasonal roadshow campaign in more than 15 cities in China.• 2015 Mont Blanc Bohemia Launch Party: collaborate with international creative agency on design and onsite execution• 2015 Cartier Time Art Exhibition Launch Party with 1,000+ attendees • 2016 Swatch Art Peace Hotel Anniversary Party• 2016 Michael Kora Jet Set Party: collaborated with an international technology agency for interactive animation set ups, and reached 500+ attendees.Client: Chanel, Cartier, Mont Blanc, Swatch Group, Michael Kors, ENZO, Nike etc. Show less
Joy Yong Skills
Joy Yong Education Details
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Registered Nursing/Registered Nurse -
Event Management And Marketing
Frequently Asked Questions about Joy Yong
What is Joy Yong's role at the current company?
Joy Yong's current role is Current: Nursing StudentPrevious: Senior Event & Retail Marketing Consultant.
What is Joy Yong's email address?
Joy Yong's email address is jo****@****ies.com
What is Joy Yong's direct phone number?
Joy Yong's direct phone number is +65 6280*****
What schools did Joy Yong attend?
Joy Yong attended New York University, The University Of Queensland.
What skills is Joy Yong known for?
Joy Yong has skills like Event Management, Public Relations, Advertising, Marketing Strategy, Management, Marketing, Business Development, Marketing Communications, Social Media, Social Media Marketing, Project Planning, Strategic Planning.
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