Conducted qualitative and quantitative research (namely surveys, interviews, and field research) to help the Chamber bring more people to Hopewell.Authored the creative brief to guide the development of a river cruise concept, resulting in a successful client pitch.Completed as part of a real ask from the Hopewell Chamber of Commerce as VCU Brandcenter coursework.

Built landing pages, researched sales leads, and facilitated email campaigns with a 4.1% conversion rate.Engaged audiences across social media channels with content strategy backed by data insights.Produced original photo content to promote the Care2Rock brand and drive instrument sales.

Designed a digital storybook and playing cards to teach children ages 2-8 media literacy for client Austin PBS, ultimately winning the RFP and achieving project movement to the play-testing stage. Managed project deliverables, risks, scope, timeline, and communication (including stand-ups, brainstorms, client meetings, and briefings) for a team of four.

Collaborated on a 5-person team to run qual and quant research, namely surveys, social listening, and IDIs, and to write a compelling creative brief, as part of a $20M undisclosed project to build brand awareness with a new target audience. Completed as part of a real ask by Zales as ADV 373 advertising capstone coursework at UT Austin.

Developed concept ideas and a browser game as part of an educational immersive experience, blending print, film, gaming, and AR to teach middle school students about Austin’s historical development.Completed as part of a real ask by the City of Austin as ADV 378 Texas Immersive program coursework.

Presented market research & target audience profiles, winning recognition as the top consultation amongst 8 teams, and devised the second-place communications plan to grow gallery attendance using uncovered research insights.Completed as part of a real ask from the Art Galleries at Black Studies (AGBS) as ADV 370J coursework at UT Austin.

Delivered presentations based on research insights to exec. leaders sharing Gen-Z trends & communication strategies.Concepted & led two creative social media campaigns to increase IG audience engagement by 93% and 85% respectively.Assisted with any writing needs, incl. authoring popular stories for the national blog to drive a 148% engagement increase.