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Joy Zhou Email & Phone Number
Strategist
at
Nonfiction Research
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✓ Verified July 2026
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Profile completeness 86%
Who is Joy Zhou? Overview
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Joy Zhou is listed as Strategist at Nonfiction Research, based in Richmond, Virginia, United States. AeroLeads shows a matched LinkedIn profile for Joy Zhou.
Joy Zhou previously worked as Strategy Intern at Barkley and Strategist at Hopewell/Prince George Chamber Of Commerce. Joy Zhou holds Master Of Science - Ms, Business from Vcu Brandcenter.
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Nonfiction Research
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Profile bio
About Joy Zhou
Joy Zhou is a Strategist at Nonfiction Research. She is proficient in Spanish.
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9 roles
Joy Zhou work experience
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Strategy Intern
Jun 2024 - Aug 2024
Strategist
Conducted qualitative and quantitative research (namely surveys, interviews, and field research) to help the Chamber bring more people to Hopewell.Authored the creative brief to guide the development of a river cruise concept, resulting in a successful client pitch.Completed as part of a real ask from the Hopewell Chamber of Commerce as VCU Brandcenter coursework.
Oct 2023 - Dec 2023
Marketing Campaign Assistant
Built landing pages, researched sales leads, and facilitated email campaigns with a 4.1% conversion rate.Engaged audiences across social media channels with content strategy backed by data insights.Produced original photo content to promote the Care2Rock brand and drive instrument sales.
Feb 2021 - Jul 2023
Project Director
Designed a digital storybook and playing cards to teach children ages 2-8 media literacy for client Austin PBS, ultimately winning the RFP and achieving project movement to the play-testing stage. Managed project deliverables, risks, scope, timeline, and communication (including stand-ups, brainstorms, client meetings, and briefings) for a team of four.
Feb 2022 - Apr 2022
Strategist
Collaborated on a 5-person team to run qual and quant research, namely surveys, social listening, and IDIs, and to write a compelling creative brief, as part of a $20M undisclosed project to build brand awareness with a new target audience. Completed as part of a real ask by Zales as ADV 373 advertising capstone coursework at UT Austin.
Feb 2022 - Apr 2022
Experience Designer
Developed concept ideas and a browser game as part of an educational immersive experience, blending print, film, gaming, and AR to teach middle school students about Austin’s historical development.Completed as part of a real ask by the City of Austin as ADV 378 Texas Immersive program coursework.
Oct 2021 - Dec 2021
Strategist
Presented market research & target audience profiles, winning recognition as the top consultation amongst 8 teams, and devised the second-place communications plan to grow gallery attendance using uncovered research insights.Completed as part of a real ask from the Art Galleries at Black Studies (AGBS) as ADV 370J coursework at UT Austin.
Sep 2021 - Dec 2021
Editorial & Social Media Intern
Intervarsity Usa
Delivered presentations based on research insights to exec. leaders sharing Gen-Z trends & communication strategies.Concepted & led two creative social media campaigns to increase IG audience engagement by 93% and 85% respectively.Assisted with any writing needs, incl. authoring popular stories for the national blog to drive a 148% engagement increase.
Jun 2020 - Aug 2020
3 education records
Joy Zhou education
Master Of Science - Ms, Business
Bachelor Of Science - Bs, Texas Immersive Institute Specialization/Graduate, Advertising
Data Analytics Certificate
FAQ
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What company does Joy Zhou work for?
Joy Zhou works for Nonfiction Research.
What is Joy Zhou's role at Nonfiction Research?
Joy Zhou is listed as Strategist at Nonfiction Research.
Where is Joy Zhou based?
Joy Zhou is based in Richmond, Virginia, United States while working with Nonfiction Research.
What companies has Joy Zhou worked for?
Joy Zhou has worked for Nonfiction Research, Barkley, Hopewell/Prince George Chamber Of Commerce, Care2Rock, and Texas Immersive Institute.
How can I contact Joy Zhou?
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What schools did Joy Zhou attend?
Joy Zhou holds Master Of Science - Ms, Business from Vcu Brandcenter.
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