-Business management-Brand & product strategy; Lead integrated marketing process-Brand management; TVC & communication activities; Annual/seasonal promotion-E-business and digital marketing-Product management and New product development-Lead brand marketing and product management center

Based on clear consumer insight to position and set up brand& product marketing strategy to build up brand image, create good products and fulfill business targets. Lead brand initiatives, consult brand communication strategy and promotions. •Brand& category positioning; Set up brand& product marketing strategy •Lead integrated marketing; Create product concept and marketing concept •Consult marketing plan and sports marketing plan, and promotion plan •Set up annual/seasonal product line plan/ product design brief •Lead footwear process key jobs •Lead product creation •Team building& talent development

In charge of Orion(好丽友), the leading packaged pie& cake brand, position and set up brand strategy to create good brand image,expand market share and fulfill business targets. Find niche market and launched Qute(Q蒂) and Haozi(好之) sub-brand based on clear consumer insight, created new business opportunities.•Set up annual brand marketing strategy•Product positioning and brand management•Create and develop new products•Market research•TVC and advertising plan, promotion plan•Budget plan and management•Team building