• Interact closely and have a strategic partnership with HR - managing, building and modeling the data and business reporting needs supporting HRBI and Workforce Strategy, generating and analyzing real estate needs from Employee Badge Swipes distributed by Tower, Workforce Retention, week over week analysis of both new hires and voluntary and involuntary terms, Turnover Reports.• Create reports supporting DE&I intiatives across the organization and enhance inclusion per Federal Government Targets.• Using data-based insights and compelling storytelling, help HR achieve program objectives and priorities, enabling deep insights, to ensure understanding of strategic initiatives and their implementation across HR.

Identified and communicated trends and patterns to identify information gaps and anomalies from various sources, including vendor-sourced and in-house data. Planned, prepared, and presented briefings and presentations, which included visualization of data into tables, charts, diagrams, or other graphics using various tools as needed. •Experienced in designing and producing datasets and reports for analysis using system reporting tools. Acquired, evaluated and prepared data for modeling and simulations. Performed source data management and analysis for Marketing Analytics using primarily Power BI, DAX and other tools like Tableau, Adobe Experience, and SQL for Snowflake and Teradata as appropriate. Participated in the design of data analytics and data warehousing systems like snowflake. •Led strategy, design, development, implementation, and maintenance of complex interactive visualization applications using Power BI, SQL, Adobe Experience, Excel, Tableau and other reporting tools as relevant. •Analyzed large and complex external and internal data sources.• Identified and troubleshooted data integrity and data quality issues.• Used Adobe Experience (AEP) to track real time Customer buyflows with launch of new products, including creating real time analytics and mapping long term trajectory of the customer journey. Converted Ops report dashboard for a VP Level audience from a manual Excel spreadsheet to Power BI automated dashboard leading to time savings of 80%. Designed, wrote and executed scripts to automate the recurring or continuous manual data processes as part of the conversion process. Converted application, residing on heavy-duty Azure V servers to light-weight Power BI dashboards. and achieved cost savings of more than 90%.Led development of customer insights dashboard leading to an average ARPU increase of +5%. Collaborated on a time series analysis, leading to target creation.

Partner with multi-disciplined functional stakeholders from business to lead technical Systems Design and Architecture, creating structured application solutions for use by various user groups across the organization. Responsible for managing and owning enterprise IT portfolio of customer relationship management applications/products and serve as overall governance leader/IT product owner.

Managed group of developers, database administrators and integration leads working on the support and enhancement of the customer database for Small Business Customers at AT&T.